The ABC\'s of Philanthropy

The ABC’s of Philanthropy :Overview of Healthcare Philanthropy Presented by George F Maynard, III, FAHP Office of Philanthropy and Partnership

Who Gives the Gifts? 2006 CONTRIBUTIONS: $295.02 BILLION BY SOURCE OF CONTRIBUTION Individuals $222.89 75.6% Corporations $12.72 4.3% Foundations $36.50 12.4% Bequests $22.91 7.8% Source: Giving USA Foundation—AAFRC Trust for Philanthropy/ Giving USA 2007

Where do Gifts Go? 2006 CONTRIBUTIONS: $295.02 BILLION BY TYPE OF RECIPIENT ORGANIZATION Source: Giving USA Foundation—AAFRC Trust for Philanthropy/ Giving USA 2007

Identifying Community Need ,[object Object],Not a Fund-Raiser but a Connector Philanthropist GHS Competencies Community Need

Sources of Hospital Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uses of Philanthropy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The “Case” for Healthcare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Whose Needs are We Meeting? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why People Give ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Cycle of Donor Engagement Identification Investment Interest Information Involvement

How Do We Maximize Relationships? Donor Hot Buttons (Affinity/Experience) GHS Community Impact & Benefit: Stories Reflecting Work And Reputation GHS Case(s) for Support The Sweet Spot of the Giver ( Time, Talent &Treasure )

Who Influences the Donor? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining Constituencies ,[object Object],[object Object],[object Object]

Pool of Constituents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of Philanthropy Program Elements Annual Giving Planned Giving Major / Capital Giving

Elements of Philanthropy ,[object Object],Investment Donor Contact Donor Commitment Donor Growth Annual Giving Volunteer-Led Annual Campaign Special Events, Activities Support Organizations Membership Direct Mail Acquisition / Renewal ePhilanthropy Major Giving Endowment Campaigns Capital Campaigns Major Gifts – Individual Major Gifts – Corporate/Foundation Estate or Planned Giving Bequests Planned Gifts Identification Information Interest Involvement

The Case Statement ,[object Object],[object Object],[object Object],[object Object]

Why You Need A Case Statement ,[object Object],[object Object],[object Object],[object Object]

Develop a Portfolio of Opportunity: Multiple Cases for Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where you start with the prospect may not be where you end— get a yes!

Detail Components of Philanthropy Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept of Stewardship ,[object Object],[object Object]

Stewardship Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Donor Needs To Know: ,[object Object],[object Object],[object Object],Burk, Penelope, Donor Centered Fundraising , page 31

Estimates on Wealth Transfer ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Choice is Yours ,[object Object],[object Object],[object Object],What percent of your assets do you want to give to each?

Roles of Chief Philanthropy Officer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Office of Philanthropy Goals ,[object Object],[object Object],[object Object],[object Object]

Share the Story Seek Involvement Secure the Gift (Time, Talent, Treasure) The Simple Explanation:

[object Object],[object Object],[object Object],[object Object],GHS Sponsored Programs Office

[object Object],[object Object],GHS Sponsored Programs Office

The ABC\'s of Philanthropy

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