1. Key Tools and How to Use Them to
Grow Your Business

2. Patrick Flanagan
CCO of Administrate
• Joined Administrate late 2014
• Based in Edinburgh
• Passionate about Administrate and the
market we are in
• Background in scaling companies with
Sales and Customer Success

3. Why is everyone always talking about growth? Why do we care about growth at
Administrate? Why do we care about our customers growing?
• Debate at previous company in 2009
• According to Credit Suisse, publicly traded companies in 2017 were lasting an
average of less than 20 years versus 60 years in 1950. Why?
• Lower barrier to entry
• Technology disruption
• Global economy, more competition
• Business is growing and changing around us, if we don’t adapt and grow, we will
shrink or go away
• Growth is hard, it is painful, it is an impetus for change, you have to change to survive
Growth - Why Grow?

4. • Organic - Win new business in your same market
• Organic - Win new business in a different market
• Acquisition – same market
• Acquisition – new market
• Organic - Expansion of existing accounts
• New regions, divisions, etc
• Introducing new products
• Cross selling products
Growth - How do you grow?

5. • Organic - Win new business in your same market
• Organic - Win new business in a different market
• Acquisition – same market
• Acquisition – new market
• Organic - Expansion of existing accounts
• New regions, divisions, etc
• Introducing new products
• Cross selling products
Growth - How do you grow?

6. • Sales and Marketing Strategy Templates – fill these out at least yearly, review at least
every six months – (pro tip - schedule it or it won’t happen)
• Have a cohesive tech stack informed by your Sales and Marketing Strategies
Growth – Tools for Organic Growth – New Business

7. Growth – Tech Stack
MARKETING SALES CUSTOMER SUCCESS
Market analysis
Lead capture
Lead source
Augmentation tool
Marketing Automation tool
Post or fulfilment on demand integration
with your MA tool
Marketing analytics tool
Sales System
Phone/Web Conference
CRM
Phone/Web Conference

8. Growth – Tech Stack – Market Analysis

9. Growth – Tech Stack – Lead Capture

10. Growth – Tech Stack – Lead Source

11. Growth – Tech Stack – Augmentation

12. Growth – Tech Stack – Marketing Automation

13. Growth – Tech Stack –Tactile Marketing Automation

14. Growth – Tech Stack – Marketing Analytics

15. Growth – Tech Stack – Sales System

16. Growth – Tech Stack – Integrated Phone/Conf/Msg

17. Growth – Tech Stack – Calendar/Mail Sync

18. Growth – Tech Stack – Email Tracker

19. Growth – Tech Stack – CRM

20. Growth – Tech Stack – Survey Tool

21. Growth –Tech Stack Workflow

22. Growth –Sample Tech Stack Workflow (Advanced)

23. Growth – Sample Tech Stack Workflow (Basic)

24. Administrate is a fullservice offeringnow. We are dedicated to your success!
• Administrate Account Managers
• Administrate Development Portal – Administrate API
• Administrate PRO
Growth – Leverage Administrate Resources

25. Growth – Leverage Administrate Resources – Account Managers
TEAM HIGHLANDER
TEAM EAGLE

26. We can’t (and shouldn’t) be everything, but
we can integrate with
almost everything!
Administrate Vision – Platformfor Education

27. Growth – Leverage Administrate Resources - API

28. Growth – Leverage Administrate Resources – Administrate PRO

29. THANKS!
email your Account Managementteamif you wantthe
FREE SALES STRATEGY TEMPLATE
or have any other questions!
teameagle@getadministrate.com
teamhighlander@getadministrate.com