If you're a startup in China planning on going global, you need to know where global marketing has been, where it is, and where it's going. In this slide deck MWI's CEO Josh Steimle briefly covers these topics, giving 10 tips on how Chinese companies can improve their global marketing, and the top 5 mistakes 3rd party sellers make when selling on Amazon. This was originally delivered at the Global Sources Startup Launchpad event on February 24th in Shenzhen, China.

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Going Global
Marketing Tips For
Chinese Startups

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Whatifyoucouldpredict
thefuture?

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Google

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Theother48%?
Googleproperties
(YouTube,Maps)

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Amazon

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AmazonRevenue2007-2016

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50%Unitssoldby3rdpartysellers
Source:Amazon,January,2017

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100%Increaseinproductssoldby
3rdpartysellers
Source:Amazon,January,2017

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150%Increaseinclicksonproduct
advertisementspaidforby3rd-partysellers
Source:Amazon,January,2017

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Facebook

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1.79BFacebookmonthlyactiveusers
Source:Facebook,November,2016

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1.66BFacebookmonthlyactiveusers
onmobile
Source:Facebook,November,2016

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GoldenRulesFor
GlobalMarketing

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1.Name

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1.Name
Short
Easytospell
Easytosay

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Radiooo

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2.Translation

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3.Design

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4.Websitehosting

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5.Copyright/trademark

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6.SEO

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7.SEM

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8.Socialmedia
(Facebook,Instagram,Twitter,Snapchat,
Pinterest,YouTube,Reddit,etc.)

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9.PR

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10.Amazon

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10.Amazon
Top5Mistakesof3rdPartySellers

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AmazonMistake#1
Poorcustomerservice
(slowresponsetocustomers,using
templateratherthanpersonalized
response)

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AmazonMistake#2
Usingpersonalemailaddress
(qutiepie161602@hotmail.comvs.
john@amazonstore.com)

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AmazonMistake#3
Poorbranding,inconsistentbranding,or
nobranding

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AmazonMistake#4
Poortranslation
(GoogleTranslateisn’tenough)

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AmazonMistake#5
Competingonprice

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josh@mwi.com
joshsteimle.com
mwi.com