The document discusses elements that make up a retail store's image, including the exterior, interior, and layout. The exterior includes the storefront, signage, and walls. The interior consists of the ceiling, flooring, and entrance. Important factors that shape a store's image are its layout, merchandise presentation, design, lighting, product selection, customer service, pricing, and fixtures. A store's design refers to its overall appearance, which is a key element in making it look attractive to customers.