Deconstructing Google (edition 2016) - digital olympus 2016

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If we look at what Google patented, the companies its acquired and people it employed in the past 3 or 4 years, we can conclude that its main interested is focussed on better understanding natural language and, so, better the parsing and indexing parts of its algorithm. In this deck I explain what really is Semantics for Google and how we can optimize our site for the Google to come.

Marketing

@gfiorelli1
Inside
Search Blog
Office Hours
Videos
Virtual & not
Talks
Patentes Adquisiciones
Incorporaciones
Rumores
Propaganda
Fandom

@gfiorelli1
2013 2014 2015 2016
Phantom
Payday
Loan
KGraph
Expansion
HUMMINGBIRD
PIGEON
HTTPS
Panda 4.1
Penguin 3.0
Mobilegeddon
Quality
Update
RANKBRAIN
AdWords
Shake Up

@gfiorelli1
2013 2014 2015 2016
KGraph
Expansion
HUMMINGBIRD
PIGEON
Quality
Update
RANKBRAIN
Wavii
Behav.io
DNNresearch
Synonyms/Co-
Occuring Terms
Patent
Teaching
Machines to
Read Patent
Dark Blue
Lab – Vision
Factory
Jetpac
Reasonable
Surfer Patent
Update
Watch Time
Based Ranking
Patent
DeepMind
CTR Feedback
on SERPs
Patent
Using Concepts
Patent
Schema
3.0
SintaxNet

@gfiorelli1
USERS
SIGNALS
(SEMIOTICS)
CONTEXT
SEMANTICS
MACHINE
LEARNING

Crawling Parsing Indexing Search
@gfiorelli1

@gfiorelli1
http://bit.ly/tech-renaissance

@gfiorelli1
Watch times can also be
calculated for and used to
rank other types of content
based on an amount of time
a user spends watching the
content

GRACIAS
#theinbounder
@gfiorelli1
GIANLUCA FIORELLI

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Deconstructing Google (edition 2016) - digital olympus 2016

1. @gfiorelli1 GIANLUCA FIORELLI

9. @gfiorelli1 Inside Search Blog Office Hours Videos Virtual & not Talks Patentes Adquisiciones Incorporaciones Rumores Propaganda Fandom

10. @gfiorelli1 @gfiorelli1

11. @gfiorelli1 2013 2014 2015 2016 Phantom Payday Loan KGraph Expansion HUMMINGBIRD PIGEON HTTPS Panda 4.1 Penguin 3.0 Mobilegeddon Quality Update RANKBRAIN AdWords Shake Up

12. @gfiorelli1 2013 2014 2015 2016 KGraph Expansion HUMMINGBIRD PIGEON Quality Update RANKBRAIN Wavii Behav.io DNNresearch Synonyms/Co- Occuring Terms Patent Teaching Machines to Read Patent Dark Blue Lab – Vision Factory Jetpac Reasonable Surfer Patent Update Watch Time Based Ranking Patent DeepMind CTR Feedback on SERPs Patent Using Concepts Patent Schema 3.0 SintaxNet

13. @gfiorelli1 USERS SIGNALS (SEMIOTICS) CONTEXT SEMANTICS MACHINE LEARNING

14. Crawling Parsing Indexing Search @gfiorelli1

15. Parsing Indexing Search @gfiorelli1

16. Crawling Indexing Search @gfiorelli1

17. Crawling Parsing Search @gfiorelli1

18. @gfiorelli1 S E A R C H

19. @gfiorelli1

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24. @gfiorelli1 http://bit.ly/tech-renaissance

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70. @gfiorelli1 Watch times can also be calculated for and used to rank other types of content based on an amount of time a user spends watching the content

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82. @gfiorelli1 GIANLUCA FIORELLI