Gianluca Fiorelli presents you almost 100 slides of actionable suggestions about how to design, implement and optimize the perfect International Inbound Marketing strategy.
Starting from how to take the correct business decision, passing through the International SEO optimization of your website and the correct localization of your content and content marketing campaigns, to finish with tips about how to use correctly Social Media in order to create meaningful communities in your targeted countries.
17. Multi-country or Multilingual?
Is Local a strategic asset for your business?
Yes No
Does exist justifiable
traffic/revenue from foreign
countries?
Yes No
MultilingualMulticountry
20. Dilemma - Multilingual
Ideal for businesses
with small resources
Ideal for businesses
with very very big
website/dbase (avoid
complexity)
21. Dilemma - Multi-Country
Better for geo-targeting.
Needs longer times
before success.
Only with Gtlds (can
geo-target).
Folders are synergic.
Only with Gtlds (can
geo-target).
Only in case of great
complexities.
48. HOFSTEDE’S DIMENSIONS
1 POWER DISTANCE
2 INDIVIDUALISM VS COLLECTIVISM
3 MASCULINITY vs FEMININITY
4 UNCERTAINTY vs AVOIDANCE
5 LONG- vs SHORT-TERM ORIENTATION
6 INDULGENCE vs RESTRAINT