Google SEO Updates: Understanding Google's Latest Algorithm Changes
•
6 j'aime•4,121 vues
SEOs fail because they tend thinking only tactically and forget strategy. In this deck, Gianluca presents the most interesting trends in Google Search, which we can discover simply by looking with attention the same Google sources: patents, papers, acquisitions, people hired and research blog post. Video and images, Parsing and Semantics, Local Search and Personalization, Natural Language and Machine Learning. These are the things we should create an SEO strategy around, and not fixate ourselves on Unnamed (or Fred) updates.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Google SEO Updates: Understanding Google's Latest Algorithm Changes
Similaire à Google SEO Updates: Understanding Google's Latest Algorithm Changes (20)
Plus de Gianluca Fiorelli
Plus de Gianluca Fiorelli (20)
Dernier
Dernier (20)
Google SEO Updates: Understanding Google's Latest Algorithm Changes
- 2. GIANLUCA FIORELLI THE ALPHABET OF GOOGLE gfiorelli1 #theinbounder
- 3. Everybody wants to be a Jedi gfiorelli1 #theinbounder
- 4. Usually becoming a mere representation of a Jedi gfiorelli1 #theinbounder
- 5. The problem is that we tend to think tactically gfiorelli1 #theinbounder
- 7. What does an SEO usually think when asked about Google? gfiorelli1 #theinbounder
- 10. gfiorelli1 #theinbounder The usual suspects
- 11. Inside Search Blog Office Hours Videos Virtual & not Talks Patents/Papers Adquisiciones Rumors Propaganda Fandom New Employees
- 12. APP Indexing Rich Cards Real time Indexing API Webmaster Blog Interstitial AMP Series Reviews in Local KGraph New AMP Tester More Https PWA Mobile 1st Rich Cards New Mobile Friendly Test API UGC Spam Crawl Budget Google Safe Browsing’s Site Status #Nohacked Similar Item How We Fought Webspam
- 13. APP Indexing Rich Cards Webmaster Blog Interstitial AMP Series New AMP Tester PWA Mobile 1st Rich Cards New Mobile Friendly Test API May 2016 – January 2017 MOBILE MOBILE MOBILE
- 14. Real time Indexing API Reviews in Local KGraph More Https UGC Spam Crawl Budget Google Safe Browsing’s Site Status #Nohacked Similar Item How We Fought Webspam Webmaster Blog
- 15. Research Blog More than 40 posts in 5 months. More posts than the Webmaster Blog. And one clear main topic gfiorelli1 #theinbounder
- 16. Patents & Papers Sentence Compression Patent Associating an Entity With a Search Query Methods & Systems For Classifying Data Using a Hierarchical Taxonomy Ranking Events User-Context-Based Search Engine Recommended News On Map With Geo Entities Will Google Start Giving People Social Media Influencer Scores? How Google May Rank Websites Based Upon Their Databases Answering Queries Google’s Related Questions Patent or ‘People Also Ask’ Questions Ranking Local Businesses Based Upon Quality Measures including Travel Time Google May Check to See if People Go to Geographic Locations Google May Recommend Google Introduces a Social Where Next Suggestion Patent Google Search Query Refinements Patent Updated Google and Spoken Queries: Understanding Stressed Pronouns A New Search Results Evaluation Model from Google Answering Featured Snippets Timely, Using Sentence Compression on News Google Patents Context Vectors to Improve Search How Google May Respond to Reverse Engineering of Spam Detection How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder http://www.seobythesea.com/
- 17. Patents & Papers Sentence Compression Patent Associating an Entity With a Search Query Methods & Systems For Classifying Data Using a Hierarchical Taxonomy Ranking Events User-Context-Based Search Engine Recommended News On Map With Geo Entities Will Google Start Giving People Social Media Influencer Scores? How Google May Rank Websites Based Upon Their Databases Answering Queries Google’s Related Questions Patent or ‘People Also Ask’ Questions Ranking Local Businesses Based Upon Quality Measures including Travel Time Google May Check to See if People Go to Geographic Locations Google May Recommend Google Introduces a Social Where Next Suggestion Patent Google Search Query Refinements Patent Updated Google and Spoken Queries: Understanding Stressed Pronouns A New Search Results Evaluation Model from Google Answering Featured Snippets Timely, Using Sentence Compression on News Google Patents Context Vectors to Improve Search How Google May Respond to Reverse Engineering of Spam Detection How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder http://www.seobythesea.com/ Entity Search Local Search / Geolocalization Informational Retrieval (old patents updated) Vocal Search Search User Experience
- 18. Patents & Papers Information Retrieval Learning from User Interactions in Personal Search via Attribute Parameterization Related Event Discovery Situational Context for Ranking in Personal Search Improving topic clustering on search queries with word co-occurrence and bipartite graph co-clustering Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with Mobile Proactive Systems Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection Learning to Rank with Selection Bias in Personal Search M3A: Model, MetaModel, and Anomaly Detection in Web Searches Using Machine Learning to Improve the Email Experience Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder
- 19. Learning from User Interactions in Personal Search via Attribute Parameterization Related Event Discovery Situational Context for Ranking in Personal Search Improving topic clustering on search queries with word co-occurrence and bipartite graph co-clustering Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with Mobile Proactive Systems Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection Learning to Rank with Selection Bias in Personal Search M3A: Model, MetaModel, and Anomaly Detection in Web Searches Using Machine Learning to Improve the Email Experience Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder Search User Experience Personalised Search Context Patents & Papers Information Retrieval
- 20. Patents & Papers Natural Language Processing gfiorelli1 #theinbounder About 45 Papers in just 1 year! Generating Long and Diverse Responses with Neural Conversation Models Language Modeling in the Era of Abundant Data Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised Learning A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries Collective Entity Resolution with Multi-Focal Attention Conversational Contextual Cues: The Case of Personalization and History for Response Ranking Exploring the Steps of Verb Phrase Ellipsis
- 21. Patents & Papers Natural Language Processing gfiorelli1 #theinbounder About 45 Papers in just 1 year! Generating Long and Diverse Responses with Neural Conversation Models Language Modeling in the Era of Abundant Data Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised Learning A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries Collective Entity Resolution with Multi-Focal Attention Conversational Contextual Cues: The Case of Personalization and History for Response Ranking Exploring the Steps of Verb Phrase Ellipsis Rhetoric Entity Search Context Personalisation
- 22. WebPass Moodstock Anvato Kifi Launch Kit Orbitera Apigee Eyefluence Acquisitions & ProductsUrban Engine API.ai Famebit Google Assistant DayDream VR Google Home Kaggle GBoard
- 23. WebPass Moodstock Anvato Kifi Launch Kit Orbitera Apigee Eyefluence Acquisitions & ProductsUrban Engine API.ai Famebit Google Assistant DayDream VR Google Home Kaggle GBoard Images Video / Video Influencers APP Link Sharing & Recommendations Local / Geolocalization API AI / Chatbots Vocal Search / Natural Language VR Machine Learning / Datasets – Entity Search / Collaborative Coding
- 30. Video & Images
- 31. My sons hero
- 32. 1.The average age kids start owning a smartphone is 10.3 years; 2.Children from 5 to 13 years old (and also young people up to 20 years old) tend to me more visual than textual; 3.Their influence on the buying habits of their parents has been known for many years and, in 2012, it was equal to $1.2 trillion USD in spending.
- 35. Similar items: Rich products feature on Google Image Search
- 37. CONTEXT
- 46. Thinking of local search only as MyBusiness optimization may limit the opportunities businesses can have to earn SEO visibility and traffic.
- 47. Checklist: • Identify the Entities related to our niche and how they are connected
- 48. Checklist: • Identify the Entities related to our niche and how they are connected • Match them with our Audience interests
- 49. Checklist: • Identify the Entities related to our niche and how they are connected • Match them with our Audience interests • Content Architecture based on Ontology/Taxonomy based Hubs
- 50. Checklist: • Identify the Entities related to our niche and how they are connected • Match them with our Audience interests • Content Architecture based on Ontology/Taxonomy based Hubs • Do Keywords Research and Mapping with Entities in mind
- 52. Pizzeria The story The people The clients The neighbourhood
- 54. TAG ALL THE THINGS WITH SCHEMA.ORG JSON-LD fired by Tag Manager is better for mobile experience
- 55. ¡¡NEW!! GBoard
- 56. CONTEXT
- 57. PARSING
- 58. SEMANTICS
- 59. @gfiorelli1
- 60. @gfiorelli1
- 61. @gfiorelli1
- 62. @gfiorelli1 Do not reduce all your SEO strategy to answering Google Suggests
- 67. @gfiorelli1
- 71. @gfiorelli1
- 72. @gfiorelli1
- 76. Experiment with Google Assistant API https://developers.google.com/action s/
- 79. What about my bills, my sons’ college, my retirement in Spain?
- 85. Generic but non trivial knowledge all all marketing disciplines T E C H N I C A L M A R K E T E R S
- 92. Buyer Persona KW Research Top 10 Ranking Sites * Query Intention Entity Recognition via CNL API Thesaurus Creation
- 95. Conversions (Direct & Assisted) User Behaviour SEO Metrics