8. The power of Internal Social Media
• Recruit, retain & engage employees
• Foster collaboration & enhance productivity
• Enhance product & process innovation
• Break down silo’s
• Increase speed to market
• Improve executive visibility
• Manage and plan for crises
• Build & support internal brand ambassadors
• Improve overall internal communications
11. 7 roads to failure of Enterprise
Social
• We want “Facebook/LinkedIn” for the Enterprise
• Requirements are not tied to business goals
• We only want to make to the CMS social
• No integration in processes, workflow, etc.
• No business case with the ESN
• No connection to the
external world
• Too many channels
12. More Points of failure
• Initial users:
• Tech & social media savvy
• Meet around the water cooler
• Initial success but quick decline because of
yet “another place” to check and keep up to
date
• No value of the information
• One business unit driven (e.g. IT, HR, etc.)
• Dilutes internal communication channels
• No training & awareness building
• Lack of champions and ambassadors
13. • Internal vs external social media usage
• Creation of an adoption plan
• Internal promotion
• Clear direction & communication of why use what
and when
• Management participation
• Managing expectations for collaboration & success
(not overnight) – measure & communicate
• Implementing necessary cultural changes
14. Do’s & Don’ts
Do’s
Expect the unexpected in terms of success
Do not predict the way to success... It might be different
Senior management must participate
Be patient
Inappropriate behaviour must ruled out -> policy or guidelines
Don’t’s
Do not sell ESN
Do not look for ROI
Expect ESN will solve
all problems
15. Do you know/have a Social Media
Policy?
http://socialmediagovernance.com/MSFT_So
cial_Media_Policy.pdf
16. What gets posted on ESN @ clients
Share stuff (both professionally & personally)
Find solutions & People
Post achievements
CEO posts
Internal events
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media