A presentation at Italy Barcamp of Public Administration about identity and personal profile in intranet. Identity is seen as a "bridge" between old intranet and new one.

1. Intranet identity How to switch from the top-down intranets to internal social network by putting people at the centre. Photo By: http://www.flickr.com/photos/aldoaldoz/

2. What are the ingredients of a social network? Photo By: http://www.flickr.com/photos/aldoaldoz/

3. Identity Contents Relations Any social network or application 2.0 is a mix of these three elements

4. Identity Photo By: http://www.flickr.com/photos/aldoaldoz/ Photo By: http://www.flickr.com/photos/aldoaldoz/

5. “ Minimal” identity (much tied in to contents produced by people) Anobii Delicious Netvibes Slideshare Scribd

6. Identity richer (anchorate to relations and contents produced by people) Flickr Ning Youtube Google groups

7. Identity very rich , anchorate to profile, relations and contents produced by people

8. An identity “rich” increase the capital of relations

9. And inside the company? Photo By: http://www.flickr.com/photos/aldoaldoz/

10. Missing something? First and last name E-mail Phone Fax Mobile phone Company Business unit Business departement Manager Country Town Address Zip Code Building Floor Room p [email_address] Alcatraz S.p.A. giacomo.mason@alcatraz.it pinco.pallino@alcatraz.it

11. Skills Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Roles Intranets and traditional “Staff directories” act as “ steamroller ” respect employee’ professional identity Intrests Contributes Relations Projects Activity Reputation Contents Photo By: http://www.sxc.hu

12. The people on the intranet is not just “users”, but “ participant ” Photo By: http://www.flickr.com/photos/aldoaldoz/

13. Top-down apporoach Rigidity No interactions Too much mediators Little partecipation Little customizations Little updates No visibility of people Control Boredom Photo By: http://www.flickr.com/photos/twaize/ Intranet 1.0

14. Foto by Chieftech on Slideshare The key ingredients for intranet 2.0 Bottom-up approach Flexibility Much interaction Disintermediation Maximum partecipation High customization Frequent upadtes Visibility of people Opening Fun

15. Identity is the first brick for the contruction of new intanets Profiles Personal elements Any content is associated to identity Possibility of advanced search into profiles Photo By: http://www.sxc.hu

16. Personal profile 1.0 2.0 Photo By: http://www.sxc.hu Bottom-up approach Flexibility Much interaction Disintermediation Maximum partecipation High customization Frequent upadtes Visibility of people Opening Fun Top-down apporoach Rigidity No interactions Too much mediators Little partecipation Little customizations Little updates No visibility of people Control Boredom

17. Photo By: http://www.flickr.com/photos/aldoaldoz/ How to build identity?

18. Let’s forget Facebook for a moment…

20. Company informations Personale informations Photo Expertize skills Knowledge Project relations Discussions in forum, blog, wiki Contributes to community Documents and other stuff I shared Rating and ranking From community Form “Staff directory” to personal profile

21. Identity in new intranets 1.0 2.0 Ruolo: Operatore Settore: WA.ASP.CTR.O Responsabile: [email_address] Mail: [email_address] Indirizzo: Via rossi 6 Milano Stanza: 362 Telefono: 02-44321234 Cellulare: 3212345678 Mason Giacomo Community rating Project, not departements Hobby Expertise Roles, not people

22. Rich profiles

23. How to play the identity? Photo By: http://www.flickr.com/photos/aldoaldoz/

24. Company data Skill News Documents Reputation Informations Each task of the intranet is connected to the identity of persons Contacts Task Video Discussions Contents Comments Relations Intrests Last activities Identity and profile

25. Form departement DCV.PO.BSP.A Created by Giacomo Mason (see profile) Rate this content See aother contents by Giacomo Mason Comment this content Add the content to your favourited Contact Giacomo Mason 1.0 2.0 Contents and profiles are associated

26. Critical elements Photo By: http://www.flickr.com/photos/aldoaldoz/

27. Autonomy & customization Photo By: http://www.flickr.com/photos/aldoaldoz/

28. Visibility Bring out the best content Bring out the most useful content Bring out the most relevant content Photo By: http://www.flickr.com/photos/aldoaldoz/ Rating, comments, taging, save to favourites ecc

29. Recognition Photo By: http://www.flickr.com/photos/aldoaldoz/ Distributed rating systems Award of continuity and participation System selection / nomination of experts Increase in the ranking for the authors of the best content Honors symbolic in the site

30. An example: an internal social network of a Italian Customer Care

31. Hamletic doubts? :-) Photo By: http://www.flickr.com/photos/aldoaldoz/

32. www.intranetmanagement.it/en/