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Web Sites for Speakers,
Trainers, Coaches, Consultants
     and Thought Leaders

        Gihan Perera
www.first-step-community.info
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
GihanPerera.info

GihanPerera.tv




                        GihanPerera.com
                                          @gihanperera
Hazel Wagner
“Out of all these choices, my
web sites (5 of them) 2 blogs,
twitter, facebook, linkedin, etc.
how does one choose and spend
limited time on them so can do
the rest of MY Business?”
Helen Macdonald
“What do you think are the
biggest changes in structure and
use of websites, now that all the
social networking activities are
part of our communication with
colleagues and clients? What
priority do you give to the
different social networking
options, versus making changes
to your website?”
John Loty
“How do people keep up to date
with all the different programs
such as Twitter, Facebook,
LinkedIn etc.? I notice that some
people seem to tie it all together
(somehow?) on their websites. I
would like to know more about
what people do and how.”
Sam Maxwell
“Although you are probably going to
discuss this anyway, I'd be really
interested to hear your thoughts about
how to best link/utilise blogs,
Facebook, Twitter etc in conjunction
with the website. I feel as though I am
running everything independently and
not getting as much leverage in
combining the services to complement
each other if that makes sense?”
First Step Community - Vault
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Income Sources

  Passive



Recurring

 Bundled

   Active
Passive


  Passive   Recurring


Recurring    Bundled


 Bundled       Active


   Active
Passive


  Passive   5%    Recurring


Recurring   5%     Bundled


 Bundled    40%      Active


   Active   50%
Passive


  Passive    0%
             5%    Recurring


Recurring    0%
              5%    Bundled


 Bundled     0%
            40%       Active


   Active   100%
             50%
Passive     0%


  Passive    0%
             5%    Recurring     0%


Recurring    0%
              5%    Bundled    0.5%


 Bundled     0%
            40%       Active   99.5%


   Active   100%
             50%
Business Competencies

  Passive            marketing




Recurring     network


 Bundled    products


   Active    value
Character Traits

  Passive            marketing   commitment




Recurring     network                 trust


 Bundled    products                  respect


   Active    value                       worth
It’s a Matter of Trust
 Buy one membership, share the password
 Sign up, download it all and cancel
 Staff don’t follow through
 Guest experts push their products too much
 JV partners aren’t honest
 Affiliates send spam
 Affiliates send poor leads
 No time to manage the site
GET OVER IT!
Buy one membership, share the password
Sign up, download it all and cancel
Staff don’t follow through
Guest experts push their products too much
JV partners aren’t honest
Affiliates send spam
Affiliates send poor leads
No time to manage the site
Web Site Purpose

  Passive            marketing     sales     commitment




Recurring     network              loyalty        trust


 Bundled    products              delivery        respect


   Active    value               positioning         worth
Features

  Passive            marketing     sales     commitment      15



Recurring     network              loyalty        trust      10


 Bundled    products              delivery        respect
                                                             10

   Active    value               positioning         worth   15
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Donna Hanson
“Video Clips on Websites: What
strategies do you have for creating
them – i.e. video camera, webcam?
What do you use to edit them so they
don't look amateurish i.e. Vegas Movie
Studio, Windows Movie Maker? How
do I "put" them on my website so they
are small and easy for people to
download and forward - with or
without putting it on YouTube?”
www.GihanPerera.info
Creating video
Creating video
Editing Video


  AVS Video Editor


    Windows Movie Maker



                     iMovie
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Toby Marshall
“What's the biggest mistake that
professionals and other small
business owners make when
building a new website? My
answer would be that it is going to
a Web Designer first in the
process, who then creates a
'bespoke' site (and usually ignores
SEO). What is your view on this?”
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
GihanPerera.com
What will you
take away and
          use?
Passive


  Passive   Recurring


Recurring    Bundled


 Bundled       Active


   Active
What’s Coming Up
Thu 2nd July         Web Sites for Infopreneurs
                     Gihan Perera

Wed 8th July         The Webinar on Webinars
                     Gihan Perera

Wed 5th August       Creating Products Fast
                     David Price

Wed 2nd September    Smart Money for Infopreneurs
                     Matt Hern
www.first-step-community.com
www.first-step-community.info
Membership
  Blogging     Podcasting                Online sales
                              sites




                  Joint
Teleseminars                Google ads     Writing
                ventures




                             Online
   Video         Audio                     E-zines
                             courses
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
SPECIAL OFFER

 • Join now
 • I won’t charge credit card
   until 16th July
 • Cancel before then and
   pay nothing



www.first-step-community.info
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
www.first-step-community.info

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Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders

  • 1. Web Sites for Speakers, Trainers, Coaches, Consultants and Thought Leaders Gihan Perera www.first-step-community.info
  • 4. GihanPerera.info GihanPerera.tv GihanPerera.com @gihanperera
  • 5. Hazel Wagner “Out of all these choices, my web sites (5 of them) 2 blogs, twitter, facebook, linkedin, etc. how does one choose and spend limited time on them so can do the rest of MY Business?”
  • 6. Helen Macdonald “What do you think are the biggest changes in structure and use of websites, now that all the social networking activities are part of our communication with colleagues and clients? What priority do you give to the different social networking options, versus making changes to your website?”
  • 7. John Loty “How do people keep up to date with all the different programs such as Twitter, Facebook, LinkedIn etc.? I notice that some people seem to tie it all together (somehow?) on their websites. I would like to know more about what people do and how.”
  • 8. Sam Maxwell “Although you are probably going to discuss this anyway, I'd be really interested to hear your thoughts about how to best link/utilise blogs, Facebook, Twitter etc in conjunction with the website. I feel as though I am running everything independently and not getting as much leverage in combining the services to complement each other if that makes sense?”
  • 12. Income Sources Passive Recurring Bundled Active
  • 13. Passive Passive Recurring Recurring Bundled Bundled Active Active
  • 14. Passive Passive 5% Recurring Recurring 5% Bundled Bundled 40% Active Active 50%
  • 15. Passive Passive 0% 5% Recurring Recurring 0% 5% Bundled Bundled 0% 40% Active Active 100% 50%
  • 16. Passive 0% Passive 0% 5% Recurring 0% Recurring 0% 5% Bundled 0.5% Bundled 0% 40% Active 99.5% Active 100% 50%
  • 17. Business Competencies Passive marketing Recurring network Bundled products Active value
  • 18. Character Traits Passive marketing commitment Recurring network trust Bundled products respect Active value worth
  • 19. It’s a Matter of Trust Buy one membership, share the password Sign up, download it all and cancel Staff don’t follow through Guest experts push their products too much JV partners aren’t honest Affiliates send spam Affiliates send poor leads No time to manage the site
  • 20. GET OVER IT! Buy one membership, share the password Sign up, download it all and cancel Staff don’t follow through Guest experts push their products too much JV partners aren’t honest Affiliates send spam Affiliates send poor leads No time to manage the site
  • 21. Web Site Purpose Passive marketing sales commitment Recurring network loyalty trust Bundled products delivery respect Active value positioning worth
  • 22. Features Passive marketing sales commitment 15 Recurring network loyalty trust 10 Bundled products delivery respect 10 Active value positioning worth 15
  • 24. Donna Hanson “Video Clips on Websites: What strategies do you have for creating them – i.e. video camera, webcam? What do you use to edit them so they don't look amateurish i.e. Vegas Movie Studio, Windows Movie Maker? How do I "put" them on my website so they are small and easy for people to download and forward - with or without putting it on YouTube?”
  • 28. Editing Video AVS Video Editor Windows Movie Maker iMovie
  • 30. Toby Marshall “What's the biggest mistake that professionals and other small business owners make when building a new website? My answer would be that it is going to a Web Designer first in the process, who then creates a 'bespoke' site (and usually ignores SEO). What is your view on this?”
  • 33. What will you take away and use?
  • 34. Passive Passive Recurring Recurring Bundled Bundled Active Active
  • 35. What’s Coming Up Thu 2nd July Web Sites for Infopreneurs Gihan Perera Wed 8th July The Webinar on Webinars Gihan Perera Wed 5th August Creating Products Fast David Price Wed 2nd September Smart Money for Infopreneurs Matt Hern
  • 37. Membership Blogging Podcasting Online sales sites Joint Teleseminars Google ads Writing ventures Online Video Audio E-zines courses
  • 39. SPECIAL OFFER • Join now • I won’t charge credit card until 16th July • Cancel before then and pay nothing www.first-step-community.info