This talk, which is structured as 25 diagrams, is intended to help you achieve your best, as a designer working within a Lean ecosystem. It provides a handful of specific tips that you can immediately leverage within your design projects.

1. (Designing Your Best Work In A Lean Ecosystem)
25 Diagrams
Giles Phillips
@gilesphillips · UXFest 2013
Ideas Products
D. #1 “Turning Ideas Into Products”

2. Design is
the formulation of
something useful.
Imagine
Design
Build
Idea
Product
TIME
Release
SPECIFICITY
Giles Phillips · @gilesphillips · UXFest 2013D. #2 “Creation for Use”

3. Intent is
how you want
it to be used.
Giles Phillips · @gilesphillips · UXFest 2013D. #3 “Intent” Giles Phillips · @gilesphillips · UXFest 2013

4. Integrity is
the clear expression
of your intent.
Giles Phillips · @gilesphillips · UXFest 2013D. #4 “Integrity”

5. You and your team should always have a single purpose.
(Only one, at any point in time)Shared intent
Giles Phillips · @gilesphillips · UXFest 2013D. #5 “Shared Intent in a Cross-Functional Team”

6. Don’t confuse an idea with the memory of an idea. Ideas perish quickly.
(Reduce the time you take to enact them)Ideas.
Build, Draw, Share
Build, Draw, Share
Demise
Birth
Giles Phillips · @gilesphillips · UXFest 2013D. #6 “The Idea Continuum”
The Physical Real
Demise
Birth
The Imaginary
Demise
Birth
GENERATION
TIME

7. The most fertile ground for discovery is the ground you’ve covered before.
(Re-sketch solutions from 2 sprints ago)Discovery.
Current
Iterations
1 2 3 54
Giles Phillips · @gilesphillips · UXFest 2013D. #7 “Revisiting Prior Design Decisions”

8. Good decisions are the result of validated assumptions.
(Note your design assumptions)Decisions.
DECISIONVALIDATIONASSUMPTION
Giles Phillips · @gilesphillips · UXFest 2013D. #8 “Making Good Decisions”

9. DECISIONVALIDATION
Numbers can help you measure your way through uncertainty.
(Deliver every concept with UX-specific KPIs)Data.
Instrumentation
User Testing and Analysis
Giles Phillips · @gilesphillips · UXFest 2013D. #9 “Releasing Through Assumptions”
ASSUMPTION

10. DECISION
Manifests as the ability to validate assumptions without input.
(Do you have conviction? It’s OK if not!)Instinct.
closed loop
Instrumentation
User Testing and Analysis
Giles Phillips · @gilesphillips · UXFest 2013D. #10 “Instinct vs. Validation in the Design Process”
ASSUMPTION
IN
STIN
CT

11. Active learning means stopping to think.
(Design Spikes create time to think)Reflection.
Concrete
Experience
Reflective
Observation
Abstract
Concept-
ualisation
Active
Experi-
mentation
Concluding / learning
from the experience
Planning / trying out
what you have learned
Reviewing / reflecting
on the experience
Doing / having
an experience
Giles Phillips · @gilesphillips · UXFest 2013D. #11 “Kolb Learning Cycle: Reflective Practice”

12. Production is your most tangible asset. Expertise takes time & work.
(Design in more than one domain)Craftsmanship.
=
Giles Phillips · @gilesphillips · UXFest 2013D. #12 “Good Maths”

13. Break routines. Constantly refine and develop what you know.
(Use one new tool each sprint)Tool-knowledge.
CurrentIterations
1 2 3 54
...
Giles Phillips · @gilesphillips · UXFest 2013D. #13 “Iterating Through Tools”

14. Don’t spec while you are sketching (or prototyping.)
(Evolve into specs when you’re ready)Improvisation.
[ 50% Sketch ] [ 25% Spec ] [ 25% Tweak ]
an iteration
Giles Phillips · @gilesphillips · UXFest 2013D. #14 “Idealized Drawing Artifact Continuum”
Expand
Contract

15. Scraps from work are the healthy result of experimentation and innovation.
They are full of learnings.
(Keep your waste bin full, and sift through it!)Waste.
Your next, best idea.
Giles Phillips · @gilesphillips · UXFest 2013D. #15 “Take Out The Trash”

16. Specialists grow into masters, generalists grow into coordinators.
(Try to be both)Specialist vs. Generalist.
GeneralistSpecialist
Master
Expert
Journeyman
Novice
Beginner
SingleDisciplinarian
Multi-Disciplinarian
Manager
Coordinator
Giles Phillips · @gilesphillips · UXFest 2013D. #16 “Generalist vs. Specialist”

17. The clock is always against you. Don’t fight it.
(Release imperfect products)Time.
1
2
3
5
4
Now
Knowledge (Tool, Domain, User)
Decisions
Validations & Invalidations
Assumptions
Start
Release
Release
Release
Release
Giles Phillips · @gilesphillips · UXFest 2013D. #17 “Releases are Simply Moments in Time”

18. Resting your active mind so that your passive mind can think.
(Take at least 3x15min breaks a day)Repose.
12am 12pm 12am4am 8am 4pm 8pm
Sleeping
MorningRoutine
Commute
Work
Lunch
Commute
Dinner
Life
Work
Life
Your next, best idea.
Giles Phillips · @gilesphillips · UXFest 2013D. #18 “A Day”
Break 1 Break 2 Break 3

19. A great designer is a time traveler.
(Explore the past, present, and future)Projection.
1
2
3
5
4
?
?
?
?
Now
Giles Phillips · @gilesphillips · UXFest 2013D. #19 “Designs Live in a Moment in Time”

20. The space between you and your design is where you validate & refine.
(Each sprint, get input from 2 sources)Input.
< />
{ }
User testing & research
Design Reviews
Code Instrumentation
Discovery
Validation
Invalidation
Giles Phillips · @gilesphillips · UXFest 2013D. #20 “Data, User Studies, Design Reviews as Input”

21. Selling a design concept is your responsibility to your users.
Selling.
your
concessions;
their ideas
(Don’t sell to the audience, sell through them)
Giles Phillips · @gilesphillips · UXFest 2013D. #21 “Selling a Design Through a Team”

22. It’s built over time and takes hard work.
(Never say “Trust me”)Trust.
Trust
Collaboration
Delivery of commitments
Integrity
Expertise
Giles Phillips · @gilesphillips · UXFest 2013D. #22 “Trust in Cross-Functional Teams”

23. Smooths out the ride. Assume you don’t have it, seek to gain it.
(Problem statement, hypothesis, solution)Alignment.
Giles Phillips · @gilesphillips · UXFest 2013D. #23 “Team Alignment”

24. Situations frame the problems you need to solve.
(Recognize Places vs. Spaces)Situation.
Space Creation Place
Habitation
(Opportunity)
...or here?
(Solution)
Is your team here? ...here?
Giles Phillips · @gilesphillips · UXFest 2013D. #24 “Where Are You And Your Team Situated?”

25. Thank you.
Giles Phillips · @gilesphillips · UXFest 2013D. #25 “Designer with Design.”