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Snapchat in Czech Republic
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Tomas Pflanzer
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Snapchat in Czech Republic
1.
tom HI, I’M
2.
nielsen | ADMOSPHERE
3.
@gizmax
4.
SNAP! CZECH
5.
tried WHo already snapchat
6.
realy bad UX realy
bad UX realy bad UX
7.
8.
is life SNAPCHAT
9.
SNAPCHAT is life
10.
SNAPCHAT isn’t about likes
11.
is private SNAPCHAT
12.
Czech SNAP 10 % 20 % 30 % 40 % May 2015
October 2015 March 2016 Snapchat 15+years Snapchat 15-24 years
13.
CZECHs ON 300.000+ SNAPCHAT
14.
SNAPCHAT FACEBOOK LONG STORY
15.
FACEBOOK ISN’T cool
16.
CZECH SOCIAL 15+ years 20 % 40 % 60 % 80 % Facebook
Twitter Youtube Instagram Whatsapp Snapchat Periscope
17.
15-24 years 25 % 50 % 75 % 100 % Facebook Twitter
Youtube Instagram Whatsapp Snapchat Periscope CZECH SOCIAL
18.
VIDEO VIEWS VERTICAL
19.
SNAPCHAT GEOFILTERS
20.
LIVE STORY SNAPCHAT
21.
DISCOVER SNAPCHAT
22.
SNAPCHAT IS WORKING ON algoritHM
23.
NIELSEN DIGITAL AD RATINGS
24.
NIELSEN DIGITAL AD
RATINGS TO BECOME STANDARD MEASUREMENT OFFERING FOR
25.
@gizmax THX
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