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tom
HI, I’M
nielsen | ADMOSPHERE
@gizmax
SNAP!
CZECH
tried
WHo already
snapchat
realy bad UX
realy bad UX
realy bad UX
is life
SNAPCHAT
SNAPCHAT
is life
SNAPCHAT
isn’t about likes
is private
SNAPCHAT
Czech SNAP
10 %
20 %
30 %
40 %
May 2015 October 2015 March 2016
Snapchat 15+years
Snapchat 15-24 years
CZECHs ON
300.000+
SNAPCHAT
SNAPCHAT
FACEBOOK LONG STORY
FACEBOOK
ISN’T cool
CZECH SOCIAL
15+ years
20 %
40 %
60 %
80 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
15-24 years
25 %
50 %
75 %
100 %
Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope
CZECH SOCIAL
VIDEO
VIEWS
VERTICAL
SNAPCHAT
GEOFILTERS
LIVE STORY
SNAPCHAT
DISCOVER
SNAPCHAT
SNAPCHAT
IS WORKING ON
algoritHM
NIELSEN
DIGITAL AD RATINGS
NIELSEN DIGITAL AD RATINGS
TO BECOME STANDARD
MEASUREMENT
OFFERING FOR
@gizmax
THX

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