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Youtubers in Czech Republic
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Tomas Pflanzer
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My keynote about Youtubers for Google Czech Republic.
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Youtubers in Czech Republic
1.
2.
hi, i’m Tom
3.
@gizmax #digitalcz
4.
i’m leading the digital
research department
5.
6.
market research
7.
why i’m here?
8.
who is youtuber?
9.
15-24 year-old know
who is youtuber 90%
10.
and who is
thus youtuber?
11.
2009: someone who
watches youtube videos
12.
2015: multichannel celebrity
with a large base of fans and own content
13.
7. first old school
celeb is
14.
10,277,554,509 PewDiePie channel views
15.
739,645,017 channel views
16.
therefore, it’s logical
brand partnership with youtubers
17.
ViralBrothers, GoGoMan, Teri Blitzen,
Jirka Král, PewDiePie Czechs know
18.
youtubers 2 Czechs know avg.
19.
funny videos, parody,
gaming, lifestyle and cosmetics they prefer this content
20.
21.
would have purchased
the product on the recommendation of youtuber 21%
22.
30%25-34 year-old
23.
30%
24.
GetTheLouk Gabrielle Hecl Teri Blitzen ViralBrothers Hoggy GoGoMan Jirka
Král Ati 19 %24 %24 %21 %17 %20 % 13 % 60 %52 %48 % 64 % 36 % 29 %20 % 21 %24 %28 % 36 % 43 % 54 % 60 % 87 % yes no don't know would you buy the product recommended by this youtuber?
25.
brands are trying,
sometimes clumsily
26.
how it looks
in the czech republic?
27.
how it looks
in the czech republic?
28.
what are youtubers
like?
29.
@gizmax Tomas Pflanzer
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