I did a presentation for one of the leading international football (soccer... for all you Americans) club associations a few days ago, so here is a slightly changed version with some of the stuff I wanted to share with everyone. This goes way beyond social media... take a look.
15. “Control = Money”?
“Potential public relations disaster”
“Encourages football supporters to find information about
their favorite players outside of the official club website”
“Issue of control...professional footballers are under the
control of the club almost at all times”
“Social networking systems threaten the status quo
because its professional footballers having personal
contact with fans, the media and others, which could be
terrifying for some football clubs”
25. It’s the framework that is changing not just the picture...
EXPERIENCE not Conversations not
‘download a copy’ Monolog
Engage not Enrage
Pull not Push
Trust Return on
not Involvement not
Investment
Control
Co-Producers not just
Consumers > Fans >Users
2.1 Billion on the Internet, 4.3 Billion on the Mobile
30. Command & Control
becomes
Coordinate & Cultivate
*Thomas Malone “The Future of Work”
31. Because we are all connected, soon,
‘Going Direct’
becomes
the New Normal
32. Clubs become...
sh ers
P u b li
Broad
caste
rs
M edia
C ont ent
33. Football Club 2.0 --------- The Mission
Manage
Distribute
Aggregate
Connect
Guide
Curate
34. Going Direct: Club to Fan
Lee Strafford, Sheffield
Wednesday chairman: “I don't see
how a media business owns a
relationship with fans of the future”
Online TV channels
Webcasts / Online Radio
iPhone / Mobile Apps
Social Network Groups
Twitter News Network (TNN)
35. Where is this going?
Complete TV & Internet Convergence
Radical Fragmentation of Audiences
3D Screens
Augmented Reality
Virtual Venues
Mobile TV = Video Snacking
36. Trends: Challenges & Threats & Opps?
(Some) TV Networks face declining revenues
because advertising is moving to the Internet
Vast improvements in mobile gadgets means
fans can ‘broadcast’ from the venue, themselves
Competition for people’s attention is constantly
exploding: more choices all the time
Radical fragmentation of audience driven by
explosion in media consumption offerings
38. Social-Mobile-Web-Native Marketing: Pull
“Followers, Friends, Fans, Users”
Attract and addict
Low-cost, very targeted
Conversational
Engagement is the goal
Message: share. follow. talk.
Based on Trust not Control