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New Agency Models Glyn Britton 11 December 2007
Get this presentation www.albionlondon.com/blog Thanks to the Flickr community for the use of most of the images in this presentation.
 
We are Albion, and we are a New Model Agency.
Why digital must be at the heart of an agency any New Model Agency
What is a New Model Agency? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Urgh!
Who are some New Model Agencies? (IMHO) New Model Agencies Poke Love Techlightenment Kessels Kramer Anomaly Live|Work Glue Figtree CONSULTING DESIGN ADVERTISING DIGITAL
New Model Agencies are defined by an attitude, not a medium or a heritage. We can’t speak for anybody else,   but here’s what we think makes us Albion…
Entrepreneurial
 
Belief that we can do anything
Small egos
Diverse backgrounds, blurred roles
Open plan, no departments
Doing, not talking about doing
New heroes
Telling the truth in interesting ways
Making useful stuff
Giving people something interesting to talk about http://albionlondon.typepad.com/albioncookiefactory/
Digital at our heart
But we’re not (just) a digital agency
What is digital? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital changes people’s expectations
Putting digital at the heart of our work with
 
Skype’s success ,[object Object],[object Object],[object Object]
And how did that happen? ,[object Object],[object Object]
Some innate things ,[object Object],[object Object],[object Object]
Some innate things ,[object Object],[object Object],[object Object]
Some innate things ,[object Object],[object Object],[object Object]
Some innate things ,[object Object],[object Object],[object Object],[object Object]
And how did that happen? ,[object Object],[object Object]
Got advocates on our side
Helped people discover
Helped people discover
Removed the barriers to trial
Helped people share
Helped people share
Helped people understand
Helped people understand
Kept the brand fresh
Worked hard at making it simple
Even made some ads!
Putting digital at the heart of our work with
Background ,[object Object],[object Object],[object Object],[object Object]
It’s all about the community, not the company
Make it a habit
Banners with a live feed, to show people what they’re missing
A live feed widget on TV
A blog in a press ad
eBaying in a social network
A physical catalogue for an online company
Website functionality in a TV spot ,[object Object]
How to put digital at the heart of  your  agency
What we’ve learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you [email_address] Skype me: glyndot

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