This brochure was developed for the first Incite Summit East, which took place on September 18 - 19 in NYC. The brochure highlights: THE C-SUITE EXECUTIVES CONTRIBUTING TO THE SUMMIT: Including L'Oreal USA, Sears, MetLife, Chobani, and 7 more), and the other major brands participating (including McDonald's, Coca Cola, Siemens, Mastercard, HP and many more) THE KEY ISSUES THE AGENDA COVERS: 1) Get customer-centric: From culture, to internal organisation, to new outreach. How to drive your company to align with your customer for better marketing performance 2) Success over multi-channel: Operate in a fragmented marketing landscape. Build a strategy that reaches customers at the right time, in the right place 3) Build unique customer experiences: New opportunities to build increasingly relevant and personalised messages. Create seamless, engaging customer experiences 4) Measure to learn: Leverage the flood of data to deliver a lean, precise and effective marketing function - and confidently track your ROI 5) Seamless internal collaboration: How to break down internal silos to co-ordinate external messaging, and share relevant data better. Then deliver seamless experience, no matter the customer touchpoint For more information on the Incite Summit, head to www.incitemc.com/summits

1. Sony Electronics
Mike Fasulo
Chief Marketing Officer
L’Oreal
Marc Speichert
Chief Marketing Officer
Skype
Elisa Steele
Chief Marketing Officer
Aflac
Michael Zuna
Chief Marketing Officer
Hertz
Bob Stuart
Chief Marketing Officer
Jockey International
Dustin Cohn
Chief Marketing Officer
CMO INSIGHT FROM
MEET AND WORK WITH
Drive engagement
and sales
through customer-centric, multi-
channel marketing - without
crippling complexity
bECOME A
CUSTOMER
CENTRIC
bUSINESS
SUCCESS
OVER MULTI-
CHANNEL
bUILD UNIQUE
CUSTOMER
EXPERIENCES
MEASURE
TO IMPROVE
PERFORMANCE
SEAMLESS
INTERNAL
COLLAbORATION
learn
Marketing Summit
September 18–19
New York City
incitemc.com/marketing
#incitesummit

2. Your new tool for
better marketing 88%of CEOs say
customer-
alignment is
top corporate
priority for next
5 years. So this is
the main focus of
the entire Summit.
79%of marketers say
multi-channel
marketing is very
complex - and only
48% feel prepared
for it. You’ll get
prepared, with
40+ experts to
help you.
Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing
WELCOME TO THE INCITE SUMMIT
What you’ll learn
Targeted and relevant corporate insight
on the key issues for you in 2013:
CUSTOMER CENTRIC BUSINESS: How you can drive
your company to become better aligned with customers – and
then do marketing that’s more effective
MULTI-CHANNEL MARKETING: Assess the fragmented
marketing landscape, and build a strategy that reaches
customers where they want to be reaches customers at the
right time and place - for better response
UNIQUE CUSTOMER EXPERIENCES: Leverage new
opportunities to segment and target customers – so you
can build personalised messages and unique, seamless
experiences
MEASUREMENT TO IMPROVE: Get cutting-edge insight
on how you can more accurately measure the impact of your
marketing on your brand – and bottom line
SEAMLESS COLLABORATION: Break down silos and build
harmony so multiple departments work better together to
share data on customers and co-ordinate external messaging
for a more authentic voice
WHAT MAKES US DIFFERENT
NOT YOUR STANDARD CONFERENCE.
Why?
Because we:
Ban powerpoint to enhance interaction
We don’t force you to sit through extensive and
irrelevant slide decks
Ensure every discussion is relevant and useful
Not a platform for self-congratulation and irrelevance
Focus on sceptical debate and reality
We don’t advocate the latest developments simply
because they’re new
Engage your peers with valuable content
permanently We don’t just pitch you for 3 months
and disappear
TOUGH QUESTIONS,
CHALLENGING DEbATE
Our Guarantee to You
Seniority for Unrivalled Insight: With 12+ Chief
Marketing and Communications Officers, you
get in-depth insight from the people shaping
strategy at some of the biggest companies in
the world, like L’Oreal, Sony and Molson Coors
Peer-Driven to Guarantee Relevance: Every
session has been suggested by senior marketers
- so every session is aligned to your needs
Always Cutting Edge: Every discussion evolves
right up to the event, meaning the rapidly-
changing marketing environment is reflected,
not ignored
Exclusively Corporate: No agencies or vendors
invited. This was built by your corporate peers -
for you and other corporate peers
To collaborate in defining
our sessions, go to
www.incitemc.com/join

3. What are you waiting for?
Buy your ticket now at www.incitemc.com/marketing
save $400 if you book before July 12
We’ve got a
track record
you can trust...
But don’t
just take our
word for it:
This is a new brand from the team
that brought you Useful Social
Media and Ethical Corporation.
With over twelve years’ experience
in putting together business
summits, we know how to deliver
you the conference and the
community that you need.
USM
Loved it,
awesome
American
Airlines
Great
speakers,
great
content,
great brands
Goddard Systems
Very
enlightening
General Motors
Great
speakers on
corporate
focused
topics
SAP
My
spend
is well
worth it
Verizon
Wireless
I was inspired by so many
of the presentations
Regions Financial
A wonderful
opportunity
to connect
eBay
An excellent way to gain
actionable insights
YUM! Brands
Loved it,
awesome
American
Airlines
Great
speakers,
great
content,
great brands
Goddard Systems
Very
enlightening
General Motors
Great
speakers on
corporate
focused
topics
SAP
My
spend
is well
worth it
Verizon
Wireless
I was inspired by so many
of the presentations
Regions Financial
A wonderful
opportunity
to connect
eBay
An excellent way to gain
actionable insights
YUM! Brands
And who has come along to
our conferences before?
and
many
more!
What MaKes us DIFFeReNt

4. We know your key problems.
Incite helps you solve them.
of marketers say
it’s important
to build unique
customer
experiences
and more
personalised
campaigns
So 8 Chief Marketing
Officers and Vice-
Presidents are tasked
with investigating this
issue with you - and
sharing their expertise
86%
say multiple
departments must
work better
together for
a company to
deliver enhanced,
unified customer
experience
Co-located with a
Communications summit,
you get 2 days of learning
to wortk together - and
extra insight from
15 Chief Communications
Officers and VPs of
Communications
94%
of marketers say
their company
needs to get more
closely aligned to
their customers
With insight from
13 C-suite executives,
over 7 keynote sessions
and 6 workshops,
you’ll learn all you
need to know
93%
of marketers say
it’s important
to do better
integrated,
multi-channel
marketing in 2013
so multi-channel is
the second key theme
of the summit.
12+ hours of insight and
discussion to help you
do your job better
91%
Want to see the full agenda?
turn the page for a basic version, and see the complete programme
at www.incitemc.com/marketing
YouR CoNFeReNCe

5. YouR CoNFeReNCe
Not Your Standard Agenda
Fluid, evolving and always cutting edge
You may have noticed our agenda only features titles and speakers
on the next two pages.
That’s intentional. Our conference is designed to evolveright up to September 18.
All sessions are Q&A-based, and
you get to define the
questions we ask.
You can vote on our current questions,
and submit your own for each discussion,
at www.incitemc.com/agenda
This ensures that every session:
1 Fits far more closely with
your priorities: Detailed
responses to core questions, not vague
presentations
2 stays up to date: Rather than
being stuck with a 3-month old agenda,
you know that this Summit will keep
pace with such a fast moving space
We’re also don’t promise the world. We can’t deliver
all the solutions to all the problems challenging
communicators worldwide. Nor can anyone else.
What we can do is
1 Bring together the best corporate
speaker roster you’ll find this year
2 Give you the opportunity to ask them
your questions
3 Run robust, challenging, well-targeted debates
to get the best insight there is on
all the issues you’re dealing with
There’s more detail online
We’ve done months of research, and
already have our own list of core questions we’ll
answer at the Summit.
You can get a full detailed agenda at
www.incitemc.com/marketing
The agenda will evolve with your feedback, so get
involved and make this conference even more
valuable to you. Vote and submit questions at
www.incitemc.com/agenda
expert speakers from these huge brands:
Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing

6. YouR CoNFeReNCe
Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing
dayone
WORKSHOPS
Data driven creativity:
an oxymoron?
Use what you learn to drive better
marketing campaigns
hewlett Packard
Rob Wait
Vice-President, Marketing
Ricoh
sandra Zoratti
Vice-President, Marketing
sharp
Robert scaglione
Former Chief Marketing Officer
(currently Chairman of OwnerIQ)
Keep it super-relevant:
personalised marketing
Granular customer understanding to
ensure every message is relevant
smirnoff
Michelle Klein
Vice-President, Smirnoff Global
Marketing, Communications & Digital
think fast, act faster
Real-time insight for quick decision
making and responsive marketing
aflac
Michael Zuna
Chief Marketing and Sales Officer
hit them when
they’re listening
Choose the right channels, and use them
at the right time for better engagement
siemens
Jim Whaley
Senior Vice-President,
Communications and Marketing
Whole Foods Ltd
Bill tolany
Head of Integrated Marketing
Barnes & Noble
sasha Norkin
Vice-President of Digital
and Channel Marketing
Get in-depth
with our agenda:
C-Suite KeynOteS
Get ready for a
customer-centric future
Evolve your corporate culture to focus
better on the customer
sony electronics
Mike Fasulo
Chief Marketing Officer
Chobani
Nicki Briggs
Chief Communications Officer
skype
elisa steele
Chief Marketing Officer
Make the move to
customer-centricity
without causing chaos
Get a customer-centric internal organisation
that’s simple, not complex
MetLife
Claire Burns
Chief Customer Officer
Dow Jones
Paula Keve
Chief Communications Officer
how to listen, so you
can talk back better
Use proximity to your customer to deliver
better marketing
Jockey International
Dustin Cohn
Chief Marketing Officer
hertz
Bob stuart
Chief Marketing Officer
ericsson/Coinstar/saba
Nora Denzel
Non-Executive Director

7. YouR CoNFeReNCe
WORKSHOPS
Define your impact
on the bottom line
How new data sources give you more
detail on your marketing’s effectiveness
the home Depot
Fred Neil
Vice President Marketing, CRM,
Customer Insights & Analytics
Is ‘influencer relationship
management’ the future
of marketing?
How and why to get influencers driving
the conversation for you
Weight Watchers
Cheryl Callan
Senior Vice-President, Marketing
soLoMo: Boom
or bust in 2013?
Pointless portmanteau or the new way
to beat the competition
Coca Cola
Brad taylor
Vice-President, Customer Marketing
Lost in translation: is ‘glocal’
important enough to add
to your vocabulary?
A sceptical assessment of a horrible word
Lenovo
Jeff shafer
Vice-President, Global Communications
Internal collaboration:
more important than
external engagement?
To what extent do you need to
collaborate with Communications?
Citigroup
Ben eyler
Vice-President, Marketing
and Communications
Comcast
Chris helle
Executive Director,
Brand Marketing
and StrategyFind out more about each topic, and vote
on the key questions to ask our speakers at
www.incitemc.com/marketing
daytwo Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing
C-Suite KeynOteS
how Marc speichert
has evolved the L’oreal
approach to customer
engagement
A look at the changes the CMO has made
to ensure L’Oreal stays on the cutting edge
L’oreal
Marc speichert
Chief Marketing Officer
Build unique
customer experiences
Manage complexity to integrate many channels into
one effective, personalised customer experience
sears/K-Mart
Jennifer Dominiquini
Chief Marketing Officer -
Seasonal and Outdoor Living
Restaurant.com
Christopher Krohn
President and Chief
Marketing Officer
Less silos =
more success
Break down internal barriers and get
everyone singing from the same hymn sheet
BasF
Robin Rotenberg
Chief Communications Officer
Molson Coors
Dan Lewis
Chief Public Affairs Officer

8. What You Get
What are you waiting for?
Buy your ticket now at www.incitemc.com/marketing
save $400 if you book before July 12
AN UNRIVALLED
COLLECTION
OF CORPORATE
EXPERTS
You won’t find another event
with 100% corporate speakers
from 40+ large brands.
And you won’t find 13 C-suite
marketing and communications
executives in one room
anywhere else.
This is the best opportunity to
get insight direct from the
leading players in marketing.
COLLABORATION
BUILT IN
Every issue covered
comes from the feedback
of 300+ executive peers
- and as a member of
the community you vote
on how much time each
issue gets.
Every session - keynote
or workshop - has no
powerpoint. Our speakers
answer tough questions.
And you can suggest
and vote on the
questions to ask.
We don’t just run this event.
We build a community.
And that means that every
week we put together key
stats, facts and analysis on
corporate marketing best
practice. That’s based
on feedback from the
community - and you.
AN EVOLVING,
DYNAMIC EVENT
Fact one: Marketing is changing fast.
Fact two: Once a conference launches, the
sessions covered don’t change. For months.
Our sessions change. Every question asked to
our speaker faculty will evolve and change right
up to the conference. And you get to spearhead
that evolution. Suggest a question and vote on
existing ones at www.incitemc.com
TOUGH,
SCEPTICAL
DISCUSSION
No back slapping. No blue
sky futurology. This is a
meeting of minds
to find the best answers out
there to the critical questions
you face. We ask the tough
questions - volunteered by
you - to the best corporate
experts out there. We get
you results you can use.
THE BEST
USE OF YOUR
TIME
This is a one-stop
shop for strategic
marketers. You get in-
depth insight on the top
issues you’ll face all year.
You take two days out of
the office, but you are
equipped with strategic
insight, best practice,
benchmarks and case
studies to supercharge
your communications
strategy for the other
363.
PRACTICAL
OPPORTUNITIES TO
WORK WITH PEERS
No sitting and listening. Co-located with
Incite: Communications, you get multiple
opportunities to actively work with peers
to find solutions. In-depth Q&A sessions.
Lively discussion. Small-scale, dynamic
working groups. You come here to work.
Not just listen.
We’re
The Best
Option
For You

9. We incite debate on core Marketing issues.
• We ask tough questions of those best placed to answer them.
• We give you a voice.
• We leverage the community to spot trends and get results.
Incite is not a conference. Incite is a community.
We facilitate debate between senior Marketing and
Communications executives. We act as a strident editor
of debate, and we ensure the conversation is
targeted, robust, and useful
Find out more at www.incitemc.com
1
Stats and trends from
hundreds of peers.
In your inbox. Weekly.
Give us your feedback and we pull
hundreds of submissions together
to find stats, facts and trends - and
share it with you. Exclusive, useful
insight. Every week.
2
Got a tough question?
Get answers from hundreds
of peers with experience.
We’ll ask our thousands-strong
community your question. And
get you the answers you need.
Collaborate with peers
through Incite try us out!
DOwNLOAD our
briefing on the state
of marketing and
communications in 2013
IncIte The Marketing& CommunicationsCommunity
Tough questions, insightful answers
Join the conversation at
facebook.com/InciteMC
@InciteMC
www.inciteMC.com
How will
marketing andcommunicationsevolve in 2013?
RELIVE our webinar
on multi-channel
best practice
Get both of these resources
at www.incitemc.com
3
Set the agenda for
our exclusive industry
summit:
Build our dynamic summit with
us - and get significant discounts
for your help. And a better
conference for you.
4
Insider Perks:
Benefit from exclusive discounts
and be the first to receive our
industry leading content.
Ticket
Price
Full Price
$1795
Purchase by July 12
$1395
SAVE
$400
August 9
$1645
SAVE
$150
CALL +1 800 814 34 59
EMAIL register@incitemc.com
ONLINE www.incitemc.com/marketing
REGISTER YOUR
PLACE NOW
The Incite Summit
18 – 19 September 2013
The New Yorker Hotel, NYC
ALL PASSES
INCLUDE
Access to all
sessions, lunches
and drinks
reception
Go to www.incitemc.com/join for more
The incite community
is your new
best friend
WHAT yOU GET

10. PLUS:
Double the insight: Access to insight from 20+ senior communications executives
Double the networking: Get to meet and forge relationships with peers from the
Communications function - and work directly with them in our working groups
Double the discussion: Sit in on our Incite:Communications sessions to equip
tools to work better with peers back in the office
DOUBLE THE VALUE.
Your pass gets you all access
to Incite:communications too!
confirmed to contributeSPEAKERS
at a glance: Insight on the issues we’ll be discussingAGENDA
The Customer-
Centric Future
Change your
corporate culture to
focus better on the
customer
Moving Customer-
Centric Without
Causing Chaos
Get a customer-centric
internal organisation
that’s simple, not
complex
How To Listen,
So you Can Talk
Back Better
Get more useful
insight about your
customers, and
use it to do better
Communications
Build Unique
Customer Experiences
Manage a complex
Communications
landscape and integrate
many channels to build
one effective stakehold-
er experience
Less Silos =
More Success
Break down internal
barriers and get
everyone singing from
the same hymn sheet
From Campaigns
To Engaging
Stories
Telling stories =
more engage-
ment than tradi-
tional campaigns:
Shift your focus
Right Time,
Right Place
Communications
Lots of channels,
one message:
Talk where your
customer is
listening
Dealing With
a ‘Universe
of One’
How corporations
can talk to
individuals
Going Glocal
Another new
buzzword, or
an essential
element of your
communications
strategy?
Prove
your Worth
Use metrics and
measurement
to show your
job makes a
difference
Improved
Data Collection
= Better
Customer
Understanding
Marshal multiple
data sources for
better decision
making
Get Friendly
With The
Right People
Effective
advocacy:
Get influencers
onside
What are you waiting for?
Get access to your Incite:Marketing Summit AND all this additional
insight by buying a ticket at www.incitemc.com/marketing
facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing
Molson Coors
Dan Lewis
Chief Public Affairs
Officer
BASF
Robin Rotenberg
Chief Communications
Officer
Chobani
Nicki Briggs
Chief Communications
Officer
Dow Jones
Paula Keve
Chief Communications
Officer
MetLife
Claire Burns
Chief Customer Officer
Caesar’s Entertainment
Jan Jones
Senior Vice-President,
Communications and
Government Relations
wells Fargo
Alan Elias
Senior Vice-President,
Head of Wholesale Bank
Communications
Pfizer
AnnaMaria DeSalva
Vice-President,
Global Communications
(Medical and R&D)
Sprint
Doug Duvall
Vice-President, Corporate
Communications
Lenovo
Jeff Shafer
Vice-President,
Global Communications
McDonald’s
Heather Oldani
Head of US
Communications
Pfizer
Sherry Pudloski
Vice-President,
Worldwide
Communications
Cardinal Healthcare
Jill LaNouette
Vice-President,
Public Affairs
Citi
Ben Eyler
Vice-President, Marketing
and Communications

11. CRUCIAL ISSUES COVERED:
Unrivalled peer-directed agenda
- build from direct feedback
from 300+ executives. You
can be confident we cover the
issues you need to know about
INSIGHT FROM THE
C-SUITE:
13 C-Suite Executives in a roster
of 40 corporate experts. Real
skin in the game experience, and
proven strategies you can use
PROVEN STRATEGIES
FROM PEERS:
We deliver insight, advice
and proven strategies from
those with real ‘skin in the
game experience’.
Not empty promises
ACTIVE COLLAbORATION
FOR PRACTICAL RESULTS:
Co-located with
Incite:Communications, you’ll
have opportunities to directly
work with peers from other
departments to build strategic
solutions to core issues
WHAT YOU GET
WHO YOU learn from
RICOH
Sandra Zoratti
Vice-President, Marketing
Citigroup
Ben Eyler
Vice-President, Marketing
and Communications
PFIZER
AnnaMaria DeSalva
Vice-President, Global Commu-
nications (Medical and R&D)
Wells Fargo
Alan Elias
Senior Vice-President, Head of
WholesaleBankCommunications
barnes and Noble
Sasha Norkin
Vice-President, Digital
and Channel Marketing
HERTZ
Bob Stuart
Chief Marketing Officer
bASF
Robin Rotenberg
Chief Communications
Officer
Ericsson/Coinstar
Nora Denzel
Non-Executive Director
L’Oreal
Marc Speichert
Chief Marketing Officer
Weight Watchers
Cheryl Callan
Senior Vice-President,
Marketing
Sony Electronics
Mike Fasulo
Chief Marketing Officer
Sears
Jennifer Dominiquini
Chief Marketing Officer
(Seasonal and Outdoor Living)
Jockey International
Dustin Cohn
Chief Marketing Officer
Chobani
Nicki Briggs
Chief Communications
Officer
Sharp
Robert Scaglione
former Chief Marketing
Officer
Hewlett Packard
Rob Wait
Vice-President, Marketing
PFIZER
Sherry Pudloski
Vice-President, Worldwide
Communications
CAESAR’S ENTERTAINMENT
Jan Jones
SeniorVice-President,Communi-
cations & Government Relations
LENOVO
Jeff Shafer
Vice-President, Global
Communications
Sprint
Doug Duvall
Vice-President, Corporate
Communications
DOW JONES
Paula Keve
Chief Communications
Officer
Aflac
Michael Zuna
Chief Marketing Officer
Diageo
Michelle Klein
Vice-President Global
Marketing (Smirnoff)
Restaurant.com
Christopher Krohn
Chief Marketing Officer
Siemens
Jim Whaley
Senior Vice-President, Mar-
keting and Communications
Comcast
Chris Helle
Executive Director, Brand
Marketing and Strategy
Get your pass before July 12 to SAvE $400 Sign up at www.incitemc.com/marketing
COCA COLA
Brad Taylor
Vice-President,
Customer Marketing
MOLSON COORS
Dan Lewis
Chief Public Affairs Officer
MetLife
Claire Burns
Chief Customer Officer
Cardinal Healthcare
Jill LaNouette
Vice-President,
Public Affairs
McDonald’s
Heather Oldani
Head of US
Communications
HOME DEPOT
Fred Neil
Vice-President, Marketing
Whole Foods
Bill Tolany
Head of Integrated
Marketing
Drive engagement and sales
through customer-centric,
multi-channel marketing -
without crippling complexity
Marketing Summit
Skype
Elisa Steele
Chief Marketing Officer
September 18–19
New York City
incitemc.com/marketing
#incitesummit