2. We start by learning about your organization
from the very first conversation… learning
about your objectives and priorities, how you
are currently reaching people to spread your
message, and gathering information on your
target audience(s).

3. This important first step helps us relay critical
information related to your goals that will
provide our Social Media Lead Strategist with
details that will help them define what your
social media strategy needs to look like.
Nothing we do is cookie-cutter.

4. We then align with what’s important to your
organization and focus on critical priorities.
For example:
• Ways social media can help your organization get
more members
• How to reach new people such as the next
generation of donors and volunteers
• Techniques we use to identify the goals of
appealing to your target audience
• Providing a platform for your organization to
broadcast the great things you are doing in your
community.

5. United Way of Central Florida
United Way of Central Florida’s
social media goals included
building the next generation of
donors and volunteers, as
well as changing the way people
view the United Way. The
Maximize team doubled the
amount of UWCF Facebook fans
in less than a month.

6. FLUMC came to Maximize looking for guidance
and hands-on help bringing their organization
into the world of social media. They’d already
experimented with some platforms but were
unsure how to tie it all together into a broader,
longer-term strategy.
Working with Maximize, they identified the
goals of appealing to a younger, tech-savvy
audience and providing a platform for local
churches to broadcast the great things they
were doing in their communities.
Maximize collaborated closely with the conference’s talented in-house team to develop
a systematic strategy for attracting and engaging their membership on social platforms.
Using a truly cross-channel approach, our team was able to engage their membership
and incite user-generated content and enthusiastic conversation.

7. One of the great successes for this client
was our “Actions Speak Louder” photo
contest, which challenged fans to show
how their church makes a difference in
their community.
This contest generated over 100 entries from member churches and brought in an
additional 1000 fans to the page… all without spending a single dime on paid
promotion.
“Maximize is second to none. If you value client service above
‘services’, strategic thinking, innovation, and collaborative consulting
that will exceed your expectations, this is the team to partner with.”
Gretchen Hastings
Director of Connectional Relations
Florida Conference of the United Methodist Church

8. Florida Conference of the United Methodist Church
www.facebook.com/FloridaUMC
Results:
Grew page from 0 to over 4,200 highly
targeted fans in 3 months.
Created exceptional engagement with the
audience. Daily posts frequently generate
150+ comments, likes, and shares.

9. Children’s Movement of Florida
www.facebook.com/childrensmovementFL
Objective: Grow CM’s social media fan base
and engage in email capture.
Strategy: (Ads-only campaign). Use FB ads to
target parents in FL who had demonstrated
interest and support for other non-profits.
Generate fans and emails through a $500 gift
card give-away (donated to CM).
Results:
Generated nearly 4,800 fans over 4 months
at a cost of $0.56 per fan.
Captured over 700 emails.

10. United Way of Central Florida
www.facebook.com/unitedwayofcentralflorida
Objective: Generate awareness and interest
in UWCF’s mission among young
professionals in central FL. Capture emails
for on-going marketing efforts.
Strategy: Use FB ads to target users age 20-
40 in central FL. Generate fans and email
optins through concert ticket give-aways.
Promote UWCF events and causes on
Facebook page.
Results:
Acquired 2,800 fans over 5 months at a
cost of $0.93 per fan.
Captured over 200 emails.

11. Maximize Social Media Understands
Social Media and Can Deliver Results.
We help you minimize the hassle
and maximize the impact of
your social media budget.

12. Engage Your Customers Where They Live
Get Involved in the New Digital World
Maximize Social Media, LLC
http://facebook.com/MaximizeSocialMedia
http://MaximizeSocialMedia.com
http://twitter.com/MaximizeSocial
Please Contact Your
Maximize Social Agent™