Invented by GoKart Labs at the 2016 GoKart 600.

1. TWENTY
PLUS

3. H O W M I G H T W E ?

4. H O W M I G H T W E ?
H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E
R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S "
T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?

5. H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E
R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S "
T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
H O W M I G H T W E ?

6. H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E
R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S "
T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
H O W M I G H T W E ?
O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .

7. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

8. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
W H E R E E V E RY O N E Y O U H I R E H A S
T W E N T Y P L U S Y E A R S O F E X P E R I E N C E

9. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E

10. T H E P R O B L E M
“I’m not ready to retire. I want to stay active,
share my years expertise, make a little money,
and I want to do it on my own terms.”

11. T H E P R O B L E M
“I’m buying my first house, and want a few
upgrades. I wish I had somebody to help me
through this whole process, it’s confusing.”

12. T H E R E A L P R O B L E M
Fully funded retirement from the American workforce is growing less and
less attainable (shrinking benefits, aversion to long-term savings).
Even seniors who can afford to retire aren't immune to the
social downsides of non-employment (isolation, depression).

13. C U R R E N T S O L U T I O N S D O N ’ T C U T I T
Services like Craigslist and TaskRabbit are helping to drive
the gig economy for all ages & trades, but they undervalue
(or at least fail to elevate) the real, tangible expertise that
comes with decades of experience.

14. THE WORLD’S MOST EXPERIENCED WORKFORCE
MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY

15. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
L A U N C H R E A L P R O D U C T

16. T H E F U T U R E
H O B B Y I S T
T E A M S
D I G I TA L I N T E R A C T I O N

17. A H U G E M A R K E T
5 5 M
R E T I R E A N N U A L LY 7 0 %
P L A N T O W O R K
I N R E T I R E M E N T
. 2 5 %
A S S U M P T I O N

18. A H U G E M A R K E T
5 5 M
R E T I R E A N N U A L LY 7 0 %
P L A N T O W O R K
I N R E T I R E M E N T
. 2 5 %
A S S U M P T I O N
9 6 , 2 5 0P R O V I D E R S

19. A H U G E O P P O RT U N I T Y
1 0 H R SP E R M O N T H
5 %S E RV I C E F E E
$ 3 0P E R H O U R

20. A H U G E O P P O RT U N I T Y
1 0 H R SP E R M O N T H
$ 3 0P E R H O U R
$ 1 7 M

21. OF U.S. ADULTS HAVE PARTICIPATED
22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people)
44%
A H U G E G I G E C O N O M Y
$2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025

22. B U S I N E S S M O D E L
5 %
T R A N S A C T I O N F E E
$ 5 0
A N N U A L
M E M B E R S H I P
MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED

23. Senior Community Service
Employment Program
Task Rabbit
25% Retiree Workforce
UBER
25% of Drivers over 55
C O M P E T I T I O N

24. M A R K E T I N G S T R AT E G Y
TwentyPlus is focusing its marketing
strategy on the supplier market. The goal
is to reach pre-retirees who are looking to
transition out of full-time work.
TA R G E T M A R K E T

25. M A R K E T I N G S T R AT E G Y
Target: 96,000 Providers
Opportunity: $17 million
Channels:
Community Events
Social Media
WOM
FA C E B O O K
A D S
C H I L D R E N O F
TA R G E T
A U D I E N C E
L O C A L G O V E R N M E N T
A L I G N M E N T
R E T I R E M E N T
C O M M U N I T Y
“ T R A I N I N G D AY ”
E N G A G E
C O M M U N I T Y L E A D E R S
U R B A N
M A R K E T S
T W E N T Y
C L U B
F LY E R S

26. W E ’ V E P R O V E N
S O M E T H I N G S

27. I N M A R K E T R E S U LT S

28. T W O C O N V E R S I O N S !

29. O U R F I R S T C U S TO M E R !

30. AN AMAZING TEAM