Mobile Marketing Association Forum in Budapest 8 August 2008

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Presentation with case studies and best practice on mobile marketing and more specifically mobile applications including Absolut Vodka, Perfetti, Unilever/Lynx and Arla. The presentation was given by Magnus Jern, CEO & Founder of Golden Gekko at the Mobile Marketing in Budapest 8 August 2008.

Business Technologie

[object Object],[object Object],[object Object],ABOUT GOLDEN GEKKO

DISPLAY & SEARCH ADVERTISING CPC Solution (Cost Per Click) CPM Solution (Graphical Banners) Text Ad placement Banner Ad placement

4 STEPS TO SUCCESS 1 2 3 AWARENESS ENGAGEMENT ACTION/PURCHASE 4 FEEDBACK & ENCOURAGE LOYALTY

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[object Object],[object Object],[object Object],[object Object],[object Object],SO WHAT..? APPEAL FOR MORE CREATIVE MOBILE MARKETING CAMPAIGNS

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Mobile Marketing Association Forum in Budapest 8 August 2008

3. This is mobile marketing!

4. DISPLAY & SEARCH ADVERTISING CPC Solution (Cost Per Click) CPM Solution (Graphical Banners) Text Ad placement Banner Ad placement

5. PUSH ADVERTISING

6. SERVICE & CONTENT MARKETING

7. 4 STEPS TO SUCCESS 1 2 3 AWARENESS ENGAGEMENT ACTION/PURCHASE 4 FEEDBACK & ENCOURAGE LOYALTY

8. Case Studies

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22. THANK YOU!