1. DATA REPORT

2. Table of Contents
I- -- Introduction and Methodology34*5(-6
II- -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;
III- -----URL Shorteners:-<:)1=-<!)+(-#(>,/(-?@)15-<:('34*5(-;-
IV- -----Best Time to Post:
V- -----Best Day to Post:-A(0(/')1(-B,$/@34*5(-C
V-i------- ----Entertainment Industry:
V-ii- -----
- ----Media Industry:
V-iii- ----Retail Industry: -
- -- ----,1-D/)%*&34*5(-E
V-iv- ----Automotive Industry:-9$1%*&-8@-B,$/-D/)(1%34*5(-E
V-v - ----Business and Finance Industry:-F15*5('(10-4(*=@-G)%!((=34*5(-HI
V-vi- ----Fashion Industry:-F15*5('(10-4(*=@-,1-<:$/@%*&34*5(-HI
V-vii- ----Food and Beverage Industry:-F15*5('(10-J)5:-G)%!((=-*1%--
- - ----9*0$/%*&34*5(-HH
V-viii- ----Healthcare and Beauty Industry:
V-ix- ----Sports Industry:-4,@0-G,/(-,1-9$1%*&34*5(-HK
V-x - ----Travel and Hospitality Industry: -
- - ----L((=34*5(-HK
VI- -----Action Keywords:
VII- -----Promotional Keywords:
VIII- -----Question Placement: -
IX- -----Interrogative Keywords:
X- -----Conclusion
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3. Introduction
@:*/(%-,1-D*+(#,,=-(*+:-',10:"H
>*+(%-M$(@0),1@-@$+:-*@N
Methodology
-
Three primary success metrics were reviewed in relation to Wall Posts:
Comment Rate:-1$'#(/-,>-O,''(10@-*@-*-.(/+(10*5(-,>->*1-#*@(
-‘Like’ Rate:
-Engagement Rate:
H
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4. Post Length:
7((.-80-9:,/0-*1%-9!((0
-
4,@0@-- -:*P(-- --(15*5('(10-/*0(@"
URL Shorteners:
<:)1=-<!)+(-#(>,/(-?@)15-<:('
F15*5('(10-/*0(@-*/(--
!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 4

5. Best Time to Post:
-
-
Q/*1%@-0:*0-.,@0(%-,$0@)%(-,>-#$@)1(@@-:,$/@-:*% (15*5('(10-/*0(@"
Engagement Rate Variance % of Brand Posts
0%
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6. Best Day to Post:
A(0(/')1(-B,$/@
H
#&-)1%$@0/&"--
THURS
SUN
FRI
WED
MON TUES
SAT
-
-F15*5('(10-/*0(@-,1-<:$/@%*&-*1%-D/)%*&-*/(- --0:*1-,0:(/-%*&@-,>-0:(-!((="
H
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7. Entertainment Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
50% 20%
40% 18%
Engagement Rate Variance
FRI
30% 16%
14%
% of Brand Posts
SUN
20%
SAT
12%
WED 10%
10%
0%
0%
8%
THURS -10%
6%
TUES
-20% 4%
MON
-30% 2%
-40% 0%
ay
y
ay
ay
y
ay
ay
da
da
id
nd
rd
sd
sd
on
es
Fr
tu
Su
ur
ne
Tu
M
Sa
Th
ed
W
Media Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
15% 20%
18%
SAT
Engagement Rate Variance
10%
16%
% of Brand Posts
14%
5%
12%
TUES FRI 0%
0% 10%
SUN
8%
-5%
6%
MON THURS -10%
4%
2%
WED -15% 0%
ay
ay
ay
y
y
y
ay
a
da
a
nd
rd
sd
sd
id
d
es
on
Fr
tu
Su
e
ur
Tu
n
Sa
M
Th
ed
W
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8. Retail Industry:
-
#(>,/(-4,@0)15-,1-D/)%*&
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
30% 25%
25%
Engagement Rate Variance
SUN
20% 20%
% of Brand Posts
15%
10% 15%
WED 5%
0% 10%
TUES -5%
FRI -10% 5%
MON THURS
SAT
-15%
-20% 0%
ay
y
ay
ay
ay
ay
ay
da
id
nd
rd
sd
sd
sd
on
Fr
tu
Su
e
ur
ne
Tu
M
Sa
Th
ed
W
-
------,1-9$1%*&"
-
Automotive Industry:
9$1%*&-8@-B,$/-D/)(1%
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
120% 25%
100%
Engagement Rate Variance
80% 20%
% of Brand Posts
60%
SUN
40% 15%
20%
0%
0% 10%
WED -20%
MON -40% 5%
TUES -60%
THURS
FRI
-80% 0%
ay
y
y
y
y
S
SAT
ay
y
a
da
a
da
da
sd
id
nd
sd
on
ur
s
Fr
ne
Su
e
ur
t
Tu
M
Sa
Th
ed
W
-
-
------,1-9$1%*&"
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9. Business and Finance Industry:
F15*5('(10-4(*=@-G)%!((=-
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
80% 25%
Engagement Rate Variance
60%
WED
20%
% of Brand Posts
40%
20% 15%
THURS
0%
0% 10%
-20%
5%
FRI
MON SAT
-40%
TUES
-60% 0%
SUN
ay
y
ay
ay
ay
y
ay
da
da
rd
sd
sd
id
nd
es
on
Fr
tu
ur
ne
Su
Tu
Sa
M
Th
ed
W
-
-
------L(%1(@%*&-*1%-<:$/@%*&-!:(1-(15*5('(10-/*0(@-*/(-:)5:(@0"---
Fashion Industry:
F15*5('(10-4(*=@-,1-<:$/@%*& ed
ne
sd
ay
W
Engagement Rate Variance % of Brand Posts
40% 25%
30%
Engagement Rate Variance
THURS
20%
20%
% of Brand Posts
10% 15%
0%
0%
FRI SAT 10%
-10%
MON WED -20%
5%
TUES -30% 0%
SUN
ay
ay
y
ay
y
ay
ay
da
a
sd
id
nd
rd
sd
sd
on
Fr
tu
ne
Su
e
ur
Tu
M
Sa
Th
ed
W
-
-
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10. Food and Beverage Industry:
F15*5('(10-J)5:-G)%!((=--
*1%-9*0$/%*&
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
100% 20%
80% 18%
Engagement Rate Variance
16%
60%
14%
% of Brand Posts
TUES
40% 12%
20% 10%
SAT
WED 0% 8%
0%
FRI 6%
SUN
THURS
-20%
MON
4%
-40% 2%
-60% 0%
ay
ay
ay
ay
y
ay
y
da
a
sd
sd
sd
id
nd
rd
on
Fr
tu
e
ur
ne
Su
Tu
M
Sa
Th
ed
W
-
-
-
Healthcare and Beauty Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
50% 20%
40% 18%
Engagement Rate Variance
16%
30%
THURS
14% % of Brand Posts
20% 12%
10% 10%
0%
0% 8%
6%
-10%
4%
MON SAT -20% 2%
WED FRI -30% 0%
TUES
y
y
ay
ay
y
ay
y
da
a
da
a
sd
sd
id
nd
SUN
rd
es
on
Fr
tu
ur
ne
Su
Tu
M
Sa
Th
ed
W
-
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11. Sports Industry:
4,@0-G,/(-,1-9$1%*&
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
120% 25%
100%
Engagement Rate Variance
SUN
80% 20%
% of Brand Posts
60%
15%
40%
20%
10%
0%
0%
-20% 5%
SAT
MON WED FRI -40%
TUES THURS -60% 0%
ay
ay
y
ay
ay
y
ay
da
da
sd
id
nd
rd
sd
on
es
Fr
tu
ne
Su
ur
Tu
M
Sa
Th
ed
W
-
-
-
Travel and Hospitality Industry:
ay
sd
ne
ed
W
Engagement Rate Variance % of Brand Posts
50% 25%
40%
Engagement Rate Variance
THURS
20%
30%
% of Brand Posts
TUES 20% 15%
WED FRI 10%
10%
MON 0%
0%
-10%
SAT 5%
SUN
-20%
-30% 0%
y
ay
ay
ay
ay
ay
ay
da
nd
rd
sd
sd
sd
id
on
Fr
tu
Su
e
ur
ne
Tu
M
Sa
Th
ed
W
-
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12. Action Keywords:
-
-
-
-
-
-
-
LIKE POST
TAKE COMMENT
SUBMIT TELL US
WATCH CHECK
POST LIKE
CHECK SUBMIT
COMMENT SHARE
CLICK CLICK
SHOP TAKE
VISIT WATCH
VISIT
BECOME A FAN
TELL US SEE
SHARE BECOME A FAN
SEE SHOP
ORDER
ORDER
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