By Mark Ralphs

1. Brands,
sustainability
and storytelling
REBEL THINKING, 25 SEPTEMBER 2019

2. C L I M A T E E M E R G E N C Y

4. Monthly global temperature
(departure from 20th century average)

5. https://www.youtube.com/watch?v=EAmmUIEsN9A

9. Do you agree the world faces a climate change emergency
and that global warming will soon become extremely
dangerous without a big cut in emissions?

11. S U S T A I N A B I L I T Y

13. Source: JWT Innovation Group 2018

14. Source: JWT Innovation Group 2018

15. Producing the Nike Flyknit generates 60 percentage less waste than normal trainers.

16. In 2018 Unilever’s
sustainable brands
grew 46% faster than
the rest of the business
and delivered 70% of its
turnover growth.
Source: Unilever 2018

17. B E H A V I O U R C H A N G E

19. Because branding is about creating
and sustaining trust it means
delivering on promises.
Wally Ollins

20. A B S O L U T E L Y
N O G R E E N W A S H I N G

24. Lesson 1
If you want to change behaviour
make it a social norm.

25. https://www.youtube.com/watch?v=GIMdUbiCMhQ

26. Lesson 2
Drive action with trigger points.

27. https://www.youtube.com/watch?v=WpEwu0E7wfI

28. Lesson 3
To motivate action win the heart,
and then the mind.

31. T A K E - O U T S

32. • Consumers care now more than ever
• Face your sustainability challenge head on
• Honesty first, this isn’t marketing
• Listen to your customers, engage them in
making the change with you

34. Join the Rebellion!
mark@goodrebels.com
linkedin.com/en/markralphs
twitter.com/goodrebels