Fashion and Lifestyle magazines in China

Fashion and Lifestyle Magazines in China: past, present, and theories

Introduction ,[object Object],[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object]

Shanghai courtesan style in late 19 th century and feminist style in early 20 th century

cosmopolitan lifestyle magazines in the 1920s and 1930s ,[object Object],[object Object],“ Ling Long magazine is the mouthpiece of all Chinese women. It is also a guide of life for all Chinese women. ” -- Ma Ji ( Issue 128, 1934. p. 159 )

The War Eras (1937-1945; 1945-1949)

The Maoist Era ,[object Object],[object Object]

Fashion in the 1980s ,[object Object],Dazhong Dianying (Popular Film) , Nov. 1986

Fashion magazines in the 1980s ,[object Object],[object Object]

Inside pages of Fashion (Shizhuang) in the early 1980s

Present ,[object Object],[object Object],[object Object]

Market distribution Top 10 magazines in advertising revenue among all magazines published in mainland China, 2006

Glossy magazines ,[object Object],[object Object]

Regulation and policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hachette Filipacchi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends magazine group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shishang Cosmopolitan ‘ The most tasteful women’s magazine in China’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Picture and data from trendmag.com

Rayli magazine group ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rayli: Yiren Fengshang (for office lady) The second most circulated women’s fashion magazine in China Picture and data from:

Condé Nast ,[object Object],[object Object],[object Object]

Diversity and temptations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Diversity and Alternatives

Theoretical approaches: a media studies perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Semiotics ,[object Object],[object Object],[object Object],[object Object]

Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gender ,[object Object],[object Object]

Winship (1987) ,[object Object],[object Object],[object Object],[object Object],Presented by Zou Peng

Joke Hermes (1995) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presented by Zou Peng

Production ,[object Object],[object Object]

Global and Local ,[object Object],[object Object],[object Object],[object Object],[object Object],Elegant south Song Dynasty , Bazaar China, October Issue. Picture from Trends.com.cn

REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fashion and Lifestyle magazines in China

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Fashion and Lifestyle magazines in China