Presentation from Wego Indonesia's media launch at Hotel Indonesia Kempinski, 29 March 2012. Wego's history, global expansion, new features and some insights into Indonesians' online travel behaviour including popular destinations, popular airlines and growth over the past few years.

1. MEDIA
BRIEFING
PRESENTED BY /
CRAIG HEWETT, CCO & Co- Founder
GRAHAM HILLS, GM Indonesia

2. WHAT IS
WEGO?
PRESENTED BY /
CRAIG HEWETT, CCO & Co- Founder

3. EVOLUTION Paths that Make Leads “Ready To Buy”
Wego: 3 OF ONLINE TRAVEL IN SOUTH EAST ASIA
2008
2004 2005
Wego founded-
Offering live
inventory for
Online research comparison
and offline for shopping across
booking. multiple sites.
2003 2012
Now 50 million internet users
42 million Facebook user
.
5 million Twitter users
3 million Blackberry users
in Indonesia
Sources: Penn Olsen, BBC Indonesia Country Profile, Internet World Stats and Socialbakers, Markplus
#WegoGlobal
@wego

4. Wego: 3 Paths that Make Leads “Ready To Buy”
THE PROBLEM
#WegoGlobal
@wego

5. Wego: 3 Paths that Make Leads “Ready To Buy”
THE SOLUTION: WEGO
v
#WegoGlobal
@wego

6. WEGO GIVES USERS THE TOOLS TO MAKE
Wego: 3 DECISIONS QUICKLY & Leads “Ready
COMPLEX Paths that Make EFFORTLESSLY To Buy”
350,000 Accommodation Options
• Paralyzed by choice: 350,000 hotels.
Location
• Hotel distribution is extremely
Star Rating fragmented 60% of hotels in Asia
Pacific are unaffiliated.
Hotel Reviews
• Neutral platform on which to
Prices compare accommodation options.
Amenities • Advanced filtering options.
Accommodation Type • Discovery – Brands you know and
brands you don’t.
Chains & Brands
Offers
The perfect choice
#WegoGlobal
@wego

7. BACKGROUND
Founded in 2005
by former executives from InterContinental Hotels Group, Yahoo!, Priceline and ZUJI
Over 150 travel providers have signed commercial agreements with us.
• Leading airlines and low-cost-carriers, such as Virgin
Australia, Emirates, Qatar, Air New Zealand, Singapore
Airlines, Lufthansa, Qantas….
• Leading hotel chains such as
IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific….
• Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub
and Priceline….
Tiger global management &
News Digital Media, a division
of News Corp, are investors.
#WegoGlobal
@wego

8. Wego: DISTRIBUTION PARTNERS Leads “Ready To Buy”
WEGO 3 Paths that Make
#WegoGlobal
@wego

9. WEGO’S
GLOBAL EXPANSION
PRESENTED BY /
CRAIG HEWETT, CCO & Co- Founder

10. Wego: EXPANSION: 34 MARKETS,Leads “Ready To Buy”
GLOBAL 3 Paths that Make 20 LANGUAGES
#WegoGlobal
@wegoID

11. Wego: 3 Paths that Make Leads “Ready To Buy”
LOCALISATION
• Language
• Currency
• Local airlines
• Local travel agents
• Local hotel chains
• Sorting search results by local
relevancy
• Featuring destinations that are
popular in each country
#WegoGlobal
@wegoID

12. NEW DESIGN &
NEW FEATURES
PRESENTED BY /
GRAHAM HILLS, GM Indonesia

13. SAVE TIME: Search 150+ sites concurrently

14. PAY LESS: DateWise™ Fare Finder
• Calendar search tool
• Flexible dates
• Top destinations
• One way and return
• Mix and match carriers
• Huge potential savings
Source: Jakarta to Bali

15. NEW FEATURE: HOTELS SORTED BY LOCAL POPULARITY

16. NEW FEATURE: FLIGHT SCHEDULES

17. INDONESIA
PRESENTED BY /
GRAHAM HILLS, GM Indonesia

18. Wego: INDONESIA that Make2011 “Ready To Buy”
WEGO 3 Paths VISITS, 2008 - Leads
Traffic is growing at 177% year on year, tracking the low
cost carriers and expanding domestic tourism network.
Source:
#WegoGlobal
@wegoID

19. WEGO USERS ACROSS THE ARCHIPELAGO
54%
14% Jakarta Other
11% Surabaya Bandung
Medan Semarang
Yogyakarta Denpasar
2% 5%
2% 2% 3% 3% 4% Tangerang Makassar
Source: Wegonomics #WegoGlobal
@wegoID

20. Wego: INDONESIA that Make Leads “Ready To Buy”
WEGO 3 Paths USERS, PROFILING
• Half live in Jakarta, while another 41% are in large cities
• 71% are married
• 32% aged 25-34 and 26% aged 35-44
• 92% are graduate or above in education
• 55% are professional or managerial level
• 56% access the web from home, 39% at the office and 64% on a mobile device
Source:
Free Spender
12% 7%
Sales Person
17%
18% Mavens
Connector
Health Conscious
12% 20%
Early Adopter
14%
Fashion Conscious
#WegoGlobal
@wego

21. WEGO SEARCHES BY INDONESIANS, 2010 & 2011
Flight searches by Indonesians for international
destinations on Wego are doubling year-on-year:
Singapore 148%, Thailand 254%, Hong Kong 228%,
China 196%, Australia 156%, Japan 162%, USA 220%,
South Korea 286%, Netherlands 223%, UK 209%.
2010 2011
Source: Wegonomics
#WegoGlobal
@wegoID

22. TOP 20 3 Paths that Make Leads “Ready
Wego: WEGO INTERNATIONAL FLIGHT SEARCHES To Buy”
1. Singapore
2. Malaysia
• Global Low Cost scheduled capacity
3. Thailand
4. Hong Kong
increased 18% year-on-year, accounting
5. China now for 26% of air capacity. A quarter of
6. Australia Asia Pacific volume. Budget carriers now
7. Japan serve over 150 destinations in this region.
8. United States
9. South Korea Sources: OAG and Asian Travel Monitor
10. Netherlands
11. United Kingdom
12. Germany
13. Vietnam
14. France
15. Saudi Arabia
16. Philippines
17. Macao
18. Taiwan
19. India
20. Canada #WegoGlobal
@wegoID

23. TOP 10 INTERNATIONAL FLIGHT CLICKS
Over 180% growth in flight clicks year-on-year.
Clicks = purchase intent.
Lufthansa
KLM
China Southern Airlines
Emirates
Garuda Indonesia
Valuair/Jetstar Asia
Lion Air
Malaysia Airlines
Tiger Airways
Air Asia
2009 2010 2011
Source: Wegonomics
#WegoGlobal
@wegoID

24. Wego Searches by Indonesians, 2010 and 2011
2010 2011
Source: Wegonomics
Searches to Jakarta up 850% and Surabaya up 740% year-on-year.
Bali up 366%, but Padang 779%, Balikpapan 730% and Banjarmasin 739%.

25. TOP 10 DOMESTIC FLIGHT CLICKS
Over 400% growth in flight clicks year-on-year.
Clicks = purchase intent.
Malaysia Airlines
Tiger Airways
Valuair
Mandala Airlines
Merpati Nusantara Airlines
Indonesia AirAsia
Sriwijaya Air
Garuda Indonesia
Batavia Air
Lion Air
2009 2010 2011
Source: Wegonomics
#WegoGlobal
@wegoID

26. Wego: 3 Paths that Make Leads “Ready To Buy”
MOST POPULAR DESTINATIONS
INDONESIA SINGAPORE AUSTRALIA CHINA INDIA JAPAN SOUTH KOREA MALAYSIA
Singapore Bangkok Singapore Singapore Singapore Singapore Singapore Singapore
Bangkok Hong Kong Bali Bangkok Bangkok Jakarta Jakarta Bangkok
Kuala Lumpur Taipei Bangkok Hong Kong Kuala Lumpur Manila Bangkok Taipei
Hong Kong Bali London Bali Dubai Bangkok Bali Hong Kong
Seoul Jakarta Los Angeles Kuala Lumpur Bali Bali Hong Kong London
Tokyo Kuala Lumpur Kuala Lumpur Jakarta London Hong Kong Manila Jakarta
Amsterdam Phuket Phuket Phuket Hong Kong Kuala Lumpur Kuala Lumpur Bali
Phuket Shanghai Hong Kong Manila Phuket Sydney Phuket Chennai
Sydney Tokyo Manila Taipei Manila Seoul Tokyo Bandung
Penang Seoul Ho Chi Minh Sydney Auckland Taipei Taipei Melbourne
Source: Top 10 searches by destination from the top 10 regional Wego sites.
#WegoGlobal
@wegoID

27. LIVE DEMO
PRESENTED BY /
Graham Hills GM Indonesia
EMAIL: graham@wego.com
MOB ID: (+62) 812 8689 0675
Twitter: @grahamhills
FB: facebook.com/wego.indonesia