The following PPT discusses the pros and cons of crowdsourcing. – PowerPoint PPT presentation

1. Crowd sourcing Graphic
Design Projects
Advantages and Disadvantages

2. What is Crowdsourcing?
Crowdsourcing is a type of outsourcing, but there is
a core difference. When you outsource a graphic
design project, the outsourced company works
on your behalf. On the other hand, when your
crowdsource a project, anyone can participate in
that project.

3. Example of Crowdsourcing
Online design contests organized by websites and
blogs. Hundreds of designers submit their designs in
these competitions, but only winner gets paid for his
work. There are some dedicated crowdsourcing
websites (99designs, crowd spring etc.) out there as
well. Clients post their requirements in these websites
and member designers compete with each other to
earn money.

4. Advantages of Crowdsourcing
1. Designers come
searching for you, you
don’t search them.
2. Cost effective.
3. Faster project
completion.
4. Multiple designs from
hundreds of
designers.

5. Disadvantages of Crowdsourcing
1. Confidential details of the
company can be leaked.
2. Copyright problems as
designers often submit the
same design in different
crowdsourcing competitions.
3. Too many designs can cause
confusion at the time of final
selection.
4. Mainly newbie designers and
freelancers participate in
crowdsourcing projects. Hence,
the design quality is bound to
be poor than an experienced
artist.

6. Why is it Still Popular?
Small companies often don’t have the money to hire
famous graphic designers and crowdsourcing is a
boon for them. Designers are also aware of the fact
that only winner will get the prize money, but the
competition in this market is so tough that they
simply don’t bother as long as there is an
opportunity to win.
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