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VBG.SI / @GREGORZAKELJ
Oblikovanje/naročniki/inspiracija
SPRIJAZNITE SE SPRETEKLOSTJO, DANE BO TA V NAPOTO VPRIHODNOSTI.GET OK WITH THE PAST SO IT’S NOT ON THE WAY OF THE FUTURE.N...
VBGMajhen, prilagodljiv in neodvisen studio.Ustanovila sva ga “the Žakelj brothers”.Težko pa bi brez Nine, sosedov in zuna...
VISUAL BRAINGRAVITY.Estetika z okusom.Domišljena in zabavna.Drugačna in realna.
DOBRO OBLIKOVANJE JE ZADOBRE NAROČNIKELekcije, ki sem se jih naučil, in zakaj jih tako rad kršim ...
1. DOBRO OBLIKOVANJE JEZA DOBRE NAROČNIKE.GOOD DESIGN IS FOR GOOD CLIENTS.Vsak dober naročnik nima dobrega oblikovanja.Ni ...
KAJ SPLOH JE DOBRO?PrilagodljivoNe samo do različnih medijev, temveč tudi do tega, kako se bo blagovna znamkarazvijala v p...
ENOSTAVNO:ZABAVAMO SE OB DELU,IN SICER TAKO ZELO, DABI TO LAHKO POČELI VNEDOGLED ...
KAJ JE OBLIKOVANJE IN KDOSO OBLIKOVALCI?Oblikovalci iz besed, slike in sporočil, ustvarjamo zgodbe.Imamo veliko zmožnost p...
ČE TO NE BIBILO RES, BIZA POTREBEOBLIKOVANJAMORAL:EKSTREMNO SMUČATI,BORDATI,USTVARJATI GLASBO,BOLJE KUHATI,...
KAKO?PROCES DELA• RAZUMETI• OPAZOVATI {     ANALIZA• INSPIRACIJA• KONCEPT• OBLIKOVATI• DVOMITI V VSE
RAZUMETIPosvetite se blagovni znamki oz. produktu.Spoznajte njeno zgodovino in vedenje:Nike = tekFerrari = hitrostPlaystat...
OPAZOVANJEUporabniki navadno ne vedo, kaj želijo.Postavite se v kožo uporabnika.Spoznajte blagovno znamko.
INSPIRACIJAObstajata dve vrsti oblikovalcev:          − tisti, ki vedno uporabljajo podobne elemente/prepoznavnost        ...
INSPIRACIJAIN ORODJAOrodja so samo orodja in ne ustvarjajo sama.Poskrbeti je treba le, da delujejo brezhibno.Spoznajte čim...
KJE NAJDEMOINSPIRACIJO?Nikoli tam, kjer piše “inspiracija” ali “trendi v oblikovanju”.Raje preberite intervju, kot glejte ...
DIETER RAMS/JONATHAN IVEBROWN/APPLE
KONCEPT JE NEKAJ, OBČEMER DOBIMO KURJOPOLT.KONCEPT = ZGODBA.
DESIGNVse, kar naredim, ima mojo noto.Večina govori o profesionalizmu, vendar sam jemljem vse osebno. To jemoje delo, tore...
3. POSKUSI IN NAPAKE.ZAKAJ JE NEUSPEH OK.TRY AND ERROR. WHY FAILING IS OK.Umek
4. BODITE DRZNI INDRUGAČNI. TVEGAJTE.BE BOLD AND DIFFERENT. TAKE THAT RISK.1605.Moj prvi kreativni spomin.Art.Zagovarjajte...
VSE, KAR SI LAHKOZAMISLITE, NEKJE OBSTAJA.EVERYTHING YOU CAN THINK OF, EXIST SOMEWHERE.
5. VSAK PROJEKT MORA BITIBOLJŠI/DRUGAČEN ODPREJŠNJEGA.EVERY NEXT PROJECT MUST BE BETTER THAN ONE BEFORE.Elan snowboards.Pr...
• Screen 05
• Screen 06
• Screen 07
• Screen 08
6. PREVEČ SMOOSREDOTOČENI NADIGITALNO … OBČUTEKANALOGNEGA PA JE ŠEVEDNO VELIKO BOLJŠI.WE ARE ALL SO DIGITAL, BUT ANALOG ST...
7. TEŽKO JE ZMAGATI,ČE NIMAŠ ŽOGE.IT IS HARD TO WIN, IF YOU DON’T HAVE THE BALL (COLLINA).TOP TALKPomembno je, da znamo pr...
8. NIKOGAR NE ZANIMAJOTEŽAVE, KI STE JIH IMELIMED OBLIKOVANJEM.NO ONE CARES ABOUT PROBLEMS YOU HAD. WHEN IT IS OUT IT IS O...
9. NE DELAJTE SAMI.POGOVOR JE ZELOPOMEMBEN.DON’T DO IT ALONE. TALK TO SOMEONE.FFNekatere forme presegajo pogled samo enega...
10. OBLIKOVANJE NI VSE.DESIGN IS NOT EVERYTHING.VIA
74%74%
11. OBLIKOVANJE LAHKODOSEŽEMO Z OSEBNMEKSPERIMENTOM,IZVEDENIM V ENI SAMIPOTEZI.DESIGN CAN ONLY BE ACHIEVED THROUGH SELF EX...
12. DELAJTE VELIKESTVARI.MAKE BIG THINGS.ŽŽR.Ste že kdaj videli desetmetrski print?
13. OBLIKOVANJE JE VDETAJLIH.DESIGN IS IN THE DEATAILS.TOPDEEJAYS.Najljubši projekti so tisti, pri katerih lahko ustvarite...
14. ČE NE BOSTE USTVARILISVOJIH PRODUKTOV, BOSTEVEDNO ODVISNI ODNAROČNIKOV.CREATE CONSUMER PRODUCT, OR YOU WILL BE STUCK T...
15. DELAJTE NEUMNOSTI.NASMEJALI SE BOSTE.DO STUPID THINGS. THEY WILL MAKE YOU LAUGH.DRINKSHIRTRULLER
16. OBLIKOVANJE SE NEVRTI OKROG NAS, TEMVEČOKROG PROJEKTA,KATEREGA DEL SMO.DESIGN IS NOT ABOUT YOU IT’S ABOUT THE PROJECT ...
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
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Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
Good design is for good clients
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Good design is for good clients Slide 1 Good design is for good clients Slide 2 Good design is for good clients Slide 3 Good design is for good clients Slide 4 Good design is for good clients Slide 5 Good design is for good clients Slide 6 Good design is for good clients Slide 7 Good design is for good clients Slide 8 Good design is for good clients Slide 9 Good design is for good clients Slide 10 Good design is for good clients Slide 11 Good design is for good clients Slide 12 Good design is for good clients Slide 13 Good design is for good clients Slide 14 Good design is for good clients Slide 15 Good design is for good clients Slide 16 Good design is for good clients Slide 17 Good design is for good clients Slide 18 Good design is for good clients Slide 19 Good design is for good clients Slide 20 Good design is for good clients Slide 21 Good design is for good clients Slide 22 Good design is for good clients Slide 23 Good design is for good clients Slide 24 Good design is for good clients Slide 25 Good design is for good clients Slide 26 Good design is for good clients Slide 27 Good design is for good clients Slide 28 Good design is for good clients Slide 29 Good design is for good clients Slide 30 Good design is for good clients Slide 31 Good design is for good clients Slide 32 Good design is for good clients Slide 33 Good design is for good clients Slide 34 Good design is for good clients Slide 35 Good design is for good clients Slide 36 Good design is for good clients Slide 37 Good design is for good clients Slide 38 Good design is for good clients Slide 39 Good design is for good clients Slide 40 Good design is for good clients Slide 41 Good design is for good clients Slide 42 Good design is for good clients Slide 43 Good design is for good clients Slide 44 Good design is for good clients Slide 45 Good design is for good clients Slide 46 Good design is for good clients Slide 47 Good design is for good clients Slide 48 Good design is for good clients Slide 49 Good design is for good clients Slide 50 Good design is for good clients Slide 51 Good design is for good clients Slide 52 Good design is for good clients Slide 53 Good design is for good clients Slide 54 Good design is for good clients Slide 55 Good design is for good clients Slide 56 Good design is for good clients Slide 57 Good design is for good clients Slide 58 Good design is for good clients Slide 59 Good design is for good clients Slide 60 Good design is for good clients Slide 61 Good design is for good clients Slide 62 Good design is for good clients Slide 63 Good design is for good clients Slide 64 Good design is for good clients Slide 65 Good design is for good clients Slide 66 Good design is for good clients Slide 67 Good design is for good clients Slide 68 Good design is for good clients Slide 69 Good design is for good clients Slide 70 Good design is for good clients Slide 71 Good design is for good clients Slide 72 Good design is for good clients Slide 73 Good design is for good clients Slide 74 Good design is for good clients Slide 75

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Good design is for good clients Slide 77 Good design is for good clients Slide 78 Good design is for good clients Slide 79 Good design is for good clients Slide 80 Good design is for good clients Slide 81 Good design is for good clients Slide 82 Good design is for good clients Slide 83 Good design is for good clients Slide 84 Good design is for good clients Slide 85 Good design is for good clients Slide 86 Good design is for good clients Slide 87 Good design is for good clients Slide 88 Good design is for good clients Slide 89 Good design is for good clients Slide 90 Good design is for good clients Slide 91 Good design is for good clients Slide 92 Good design is for good clients Slide 93 Good design is for good clients Slide 94 Good design is for good clients Slide 95 Good design is for good clients Slide 96 Good design is for good clients Slide 97 Good design is for good clients Slide 98 Good design is for good clients Slide 99 Good design is for good clients Slide 100 Good design is for good clients Slide 101 Good design is for good clients Slide 102 Good design is for good clients Slide 103 Good design is for good clients Slide 104 Good design is for good clients Slide 105 Good design is for good clients Slide 106 Good design is for good clients Slide 107 Good design is for good clients Slide 108 Good design is for good clients Slide 109 Good design is for good clients Slide 110 Good design is for good clients Slide 111

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Good design is for good clients Slide 113 Good design is for good clients Slide 114 Good design is for good clients Slide 115 Good design is for good clients Slide 116 Good design is for good clients Slide 117 Good design is for good clients Slide 118 Good design is for good clients Slide 119 Good design is for good clients Slide 120 Good design is for good clients Slide 121 Good design is for good clients Slide 122 Good design is for good clients Slide 123 Good design is for good clients Slide 124 Good design is for good clients Slide 125 Good design is for good clients Slide 126 Good design is for good clients Slide 127 Good design is for good clients Slide 128 Good design is for good clients Slide 129 Good design is for good clients Slide 130 Good design is for good clients Slide 131 Good design is for good clients Slide 132 Good design is for good clients Slide 133

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Good design is for good clients

Dobro oblikovanje je za dobre naročnike
Good design is for good clients.
Gregor Žakelj (vbg.si)


Za vsakim dobrim projektom stoji naročnik, ki z zaupanjem verjame v tvoje delo. Brez pravega naročnika je oblikovanje brez vrednosti. Iz tega sledi, da mora biti vsaka forma/ideja ali koncept nekomu namenjen. Na predavanju bo s primeri predstavljeno, zakaj je dobro imeti multidisciplinarno znanje pri ustvarjanju blagovnih znamk in spletnih strani, kako ustvariti ustrezno obliko, ki je prilagodljiva, drugačna, osredotočena in lična, kaj se je mogoče pri tem naučiti ter zakaj ni dobro delati sam.


Oblikovalec, ki je razpet med ustvarjanjem blagovnih znamk, ilustracij, spletnih strani in grafik, pravi, da s svojim delom nikoli ni popolnoma zadovoljen, vendar ga prav to najbolj motivira. Med procesom oblikovanja vedno razmišlja o drugačnem pristopu, o vključevanju umetnosti v svoje delo, o obliki in funkciji tega, kar ustvarja. Znanje je pridobival v tipičnih oglaševalskih agencijah, predvsem pri spletnih projektih, ki so vzpodbudili željo po samostojnem grafičnem ustvarjanju. Zdaj dela že vrsto let kot art-direktor v studiu VBG (www.vbg.si), v katerem se ukvarjajo z razvojem blagovnih znamk in s svojim razmišljanjem kršijo pravila.

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  1. 1. VBG.SI / @GREGORZAKELJ
  2. 2. Oblikovanje/naročniki/inspiracija
  3. 3. SPRIJAZNITE SE SPRETEKLOSTJO, DANE BO TA V NAPOTO VPRIHODNOSTI.GET OK WITH THE PAST SO IT’S NOT ON THE WAY OF THE FUTURE.Ne pozabite, od kod izhajate. Vašo zgodovino.Imejte radi svoje stare projekte, da se spomnite kako težko je bilo.
  4. 4. VBGMajhen, prilagodljiv in neodvisen studio.Ustanovila sva ga “the Žakelj brothers”.Težko pa bi brez Nine, sosedov in zunanjih sodelavcev:FMa, Tadeja, Bojana in Ota ...www.vbg.si
  5. 5. VISUAL BRAINGRAVITY.Estetika z okusom.Domišljena in zabavna.Drugačna in realna.
  6. 6. DOBRO OBLIKOVANJE JE ZADOBRE NAROČNIKELekcije, ki sem se jih naučil, in zakaj jih tako rad kršim ...
  7. 7. 1. DOBRO OBLIKOVANJE JEZA DOBRE NAROČNIKE.GOOD DESIGN IS FOR GOOD CLIENTS.Vsak dober naročnik nima dobrega oblikovanja.Ni vse, kar je oblikovano, dobro.To ni povezano z denarjem.Da, če delate z dobrim naročnikom, so rezultati boljši.Kdo je dober naročnik? Tisti, ki vam zaupa.
  8. 8. KAJ SPLOH JE DOBRO?PrilagodljivoNe samo do različnih medijev, temveč tudi do tega, kako se bo blagovna znamkarazvijala v prihodnje. Ideja mora biti prilagojena več produktom ali storitvam,preprosta in praktična.DrugačnoNihče noče biti podoben drugemu. Ni nujno, da odkrijemo nekaj povsem novega,dovolj je, da je oblikovanje prepoznavno.OsredotočenoTreba je upoštevati konsistentnost. Tega ne delamo zaradi nas, temveč zaradiblagovne znamke. Blagovna znamka ni samo logotip, saj ima svoje prepoznavneelemente, ki jim moramo ostati zvesti.EstetskoJe zelo pomembna, saj je tako končna rešitev uporabna, preprosta in ima dolgi roktrajanja.
  9. 9. ENOSTAVNO:ZABAVAMO SE OB DELU,IN SICER TAKO ZELO, DABI TO LAHKO POČELI VNEDOGLED ...
  10. 10. KAJ JE OBLIKOVANJE IN KDOSO OBLIKOVALCI?Oblikovalci iz besed, slike in sporočil, ustvarjamo zgodbe.Imamo veliko zmožnost prilagajanja.
  11. 11. ČE TO NE BIBILO RES, BIZA POTREBEOBLIKOVANJAMORAL:EKSTREMNO SMUČATI,BORDATI,USTVARJATI GLASBO,BOLJE KUHATI,...
  12. 12. KAKO?PROCES DELA• RAZUMETI• OPAZOVATI { ANALIZA• INSPIRACIJA• KONCEPT• OBLIKOVATI• DVOMITI V VSE
  13. 13. RAZUMETIPosvetite se blagovni znamki oz. produktu.Spoznajte njeno zgodovino in vedenje:Nike = tekFerrari = hitrostPlaystation = igranjeFisher price = otrociDurex = ...
  14. 14. OPAZOVANJEUporabniki navadno ne vedo, kaj želijo.Postavite se v kožo uporabnika.Spoznajte blagovno znamko.
  15. 15. INSPIRACIJAObstajata dve vrsti oblikovalcev: − tisti, ki vedno uporabljajo podobne elemente/prepoznavnost − in tisti, ki odkrivajo nove elemente/multidisiplinarnostDobro je delati več projektov hkrati. Če pri enem izgubimo fokus, se osredotočimona drugega.
  16. 16. INSPIRACIJAIN ORODJAOrodja so samo orodja in ne ustvarjajo sama.Poskrbeti je treba le, da delujejo brezhibno.Spoznajte čimveč različnih orodjij, da bo delo lažje.
  17. 17. KJE NAJDEMOINSPIRACIJO?Nikoli tam, kjer piše “inspiracija” ali “trendi v oblikovanju”.Raje preberite intervju, kot glejte slike.
  18. 18. DIETER RAMS/JONATHAN IVEBROWN/APPLE
  19. 19. KONCEPT JE NEKAJ, OBČEMER DOBIMO KURJOPOLT.KONCEPT = ZGODBA.
  20. 20. DESIGNVse, kar naredim, ima mojo noto.Večina govori o profesionalizmu, vendar sam jemljem vse osebno. To jemoje delo, torej je del mene.Ne precenite moč dedlajnov – zadnji trenutek.
  21. 21. 3. POSKUSI IN NAPAKE.ZAKAJ JE NEUSPEH OK.TRY AND ERROR. WHY FAILING IS OK.Umek
  22. 22. 4. BODITE DRZNI INDRUGAČNI. TVEGAJTE.BE BOLD AND DIFFERENT. TAKE THAT RISK.1605.Moj prvi kreativni spomin.Art.Zagovarjajte svoje delo.
  23. 23. VSE, KAR SI LAHKOZAMISLITE, NEKJE OBSTAJA.EVERYTHING YOU CAN THINK OF, EXIST SOMEWHERE.
  24. 24. 5. VSAK PROJEKT MORA BITIBOLJŠI/DRUGAČEN ODPREJŠNJEGA.EVERY NEXT PROJECT MUST BE BETTER THAN ONE BEFORE.Elan snowboards.Preoblikovanje.Zgodovina blagovne znamke, ki jo razumevamo sezonsko.
  25. 25. • Screen 05
  26. 26. • Screen 06
  27. 27. • Screen 07
  28. 28. • Screen 08
  29. 29. 6. PREVEČ SMOOSREDOTOČENI NADIGITALNO … OBČUTEKANALOGNEGA PA JE ŠEVEDNO VELIKO BOLJŠI.WE ARE ALL SO DIGITAL, BUT ANALOG STILL FEELS SO MUCH BETTER.Elan freeski.Koncept pojavnosti blagovne znamke.Art.
  30. 30. 7. TEŽKO JE ZMAGATI,ČE NIMAŠ ŽOGE.IT IS HARD TO WIN, IF YOU DON’T HAVE THE BALL (COLLINA).TOP TALKPomembno je, da znamo predstavljati. Najdite svoj način.Design prodaja, vendar ne naročniku.Projekt navadno dobi tisti z boljšim nastopom.
  31. 31. 8. NIKOGAR NE ZANIMAJOTEŽAVE, KI STE JIH IMELIMED OBLIKOVANJEM.NO ONE CARES ABOUT PROBLEMS YOU HAD. WHEN IT IS OUT IT IS OUT.Ko je projekt končan, je končan.
  32. 32. 9. NE DELAJTE SAMI.POGOVOR JE ZELOPOMEMBEN.DON’T DO IT ALONE. TALK TO SOMEONE.FFNekatere forme presegajo pogled samo enega.Ustvarjamo mnenja. Na temeljih znanja.Dvojnost. Tipografija. Fotografije. Vzorci
  33. 33. 10. OBLIKOVANJE NI VSE.DESIGN IS NOT EVERYTHING.VIA
  34. 34. 74%74%
  35. 35. 11. OBLIKOVANJE LAHKODOSEŽEMO Z OSEBNMEKSPERIMENTOM,IZVEDENIM V ENI SAMIPOTEZI.DESIGN CAN ONLY BE ACHIEVED THROUGH SELF EXPLORATION AND EXECUTED IN ONECONTINUOUS TAKE.Music Emotion
  36. 36. 12. DELAJTE VELIKESTVARI.MAKE BIG THINGS.ŽŽR.Ste že kdaj videli desetmetrski print?
  37. 37. 13. OBLIKOVANJE JE VDETAJLIH.DESIGN IS IN THE DEATAILS.TOPDEEJAYS.Najljubši projekti so tisti, pri katerih lahko ustvarite celotno blagovno znamko.
  38. 38. 14. ČE NE BOSTE USTVARILISVOJIH PRODUKTOV, BOSTEVEDNO ODVISNI ODNAROČNIKOV.CREATE CONSUMER PRODUCT, OR YOU WILL BE STUCK TO CLIENTS.RADDDARTHETOPSHITNOODLE
  39. 39. 15. DELAJTE NEUMNOSTI.NASMEJALI SE BOSTE.DO STUPID THINGS. THEY WILL MAKE YOU LAUGH.DRINKSHIRTRULLER
  40. 40. 16. OBLIKOVANJE SE NEVRTI OKROG NAS, TEMVEČOKROG PROJEKTA,KATEREGA DEL SMO.DESIGN IS NOT ABOUT YOU IT’S ABOUT THE PROJECT WITH YOU IN IT.HVALA.
  • TinaZurbi

    Mar. 29, 2013
  • vatroh

    Mar. 14, 2013

Dobro oblikovanje je za dobre naročnike Good design is for good clients. Gregor Žakelj (vbg.si) Za vsakim dobrim projektom stoji naročnik, ki z zaupanjem verjame v tvoje delo. Brez pravega naročnika je oblikovanje brez vrednosti. Iz tega sledi, da mora biti vsaka forma/ideja ali koncept nekomu namenjen. Na predavanju bo s primeri predstavljeno, zakaj je dobro imeti multidisciplinarno znanje pri ustvarjanju blagovnih znamk in spletnih strani, kako ustvariti ustrezno obliko, ki je prilagodljiva, drugačna, osredotočena in lična, kaj se je mogoče pri tem naučiti ter zakaj ni dobro delati sam. Oblikovalec, ki je razpet med ustvarjanjem blagovnih znamk, ilustracij, spletnih strani in grafik, pravi, da s svojim delom nikoli ni popolnoma zadovoljen, vendar ga prav to najbolj motivira. Med procesom oblikovanja vedno razmišlja o drugačnem pristopu, o vključevanju umetnosti v svoje delo, o obliki in funkciji tega, kar ustvarja. Znanje je pridobival v tipičnih oglaševalskih agencijah, predvsem pri spletnih projektih, ki so vzpodbudili željo po samostojnem grafičnem ustvarjanju. Zdaj dela že vrsto let kot art-direktor v studiu VBG (www.vbg.si), v katerem se ukvarjajo z razvojem blagovnih znamk in s svojim razmišljanjem kršijo pravila.

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