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Creating Thought Leadership Through Content Marketing Strategy & Execution

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Greg Shuey
Greg Shuey

Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.

Marketing
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Who Are We?
Stryde is a content marketing firm, but more importantly, we help companies create brand awareness and thought leadership
WHAT’S A THOUGHT LEADER?
A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is highly sought after.
WHY IS CONTENT IMPORTANT?
Content Helps… • Create real connections with real people • Solve real problems people face daily • Fuel all other marketing initiatives – SEO, Social Media, PPC, Email, Etc. • Create sustainable revenue growth from all marketing channels
THREE HUGE CHALLENGES
Businesses Struggle To… • Produce amazing content topics • Write content that resonates with target audience • Distribute content far and wide
TOPIC BRAINSTORMING
Topic Brainstorming Where can a business look for good content topic ideas?
Topic Brainstorming • Sales Reps & Prospects • Service Reps & Customers • Competitors Blogs & Social Feeds • Google Analytics Site Search Data *Sales and service reps field questions all day long. Create a database of the most popular questions and you’ll never run out of content ideas!
CONTENT STRUCTURE
Content Structure When producing any kind of content, follow the W5H model.
Content Structure • Who: Who is the content targeting? – Prospect, Customer, Employee, Etc. • What: What is the content about? • Where – Where is the content going to live? – Blog, Partner Blog, Email Newsletter, Etc.
Content Structure • When: When is the content going to be published? • Why: Why are you writing the content? • How: How are you going to get readers to take action?
Content Structure The strongest content not only addresses the W5H, but does so in a clear and concise fashion.
CONTENT DISTRIBUTION
Content Distribution Distribution Who Can Help Get This Seen? Promotion What Social Channel To Use?
Content Distribution Who can help you get your content seen? – Strategic partners – Sales reps – Vendors – Friends – Family – Etc.
Content Distribution Don’t be afraid to ask for help, but don’t overwhelm or burn our your connections. Asking for help distributing 1 piece per month (unless told otherwise) is a best practice.
Questions? If you have questions about content creation, optimization, distribution, and promotion, please reach out. Greg Shuey gshuey@stryde.com http://www.stryde.com

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Creating Thought Leadership Through Content Marketing Strategy & Execution

  • 1.
  • 3. Stryde is a content marketing firm, but more importantly, we help companies create brand awareness and thought leadership
  • 5. A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is highly sought after.
  • 6. WHY IS CONTENT IMPORTANT?
  • 7. Content Helps… • Create real connections with real people • Solve real problems people face daily • Fuel all other marketing initiatives – SEO, Social Media, PPC, Email, Etc. • Create sustainable revenue growth from all marketing channels
  • 9. Businesses Struggle To… • Produce amazing content topics • Write content that resonates with target audience • Distribute content far and wide
  • 11. Topic Brainstorming Where can a business look for good content topic ideas?
  • 12. Topic Brainstorming • Sales Reps & Prospects • Service Reps & Customers • Competitors Blogs & Social Feeds • Google Analytics Site Search Data *Sales and service reps field questions all day long. Create a database of the most popular questions and you’ll never run out of content ideas!
  • 14. Content Structure When producing any kind of content, follow the W5H model.
  • 15. Content Structure • Who: Who is the content targeting? – Prospect, Customer, Employee, Etc. • What: What is the content about? • Where – Where is the content going to live? – Blog, Partner Blog, Email Newsletter, Etc.
  • 16. Content Structure • When: When is the content going to be published? • Why: Why are you writing the content? • How: How are you going to get readers to take action?
  • 17. Content Structure The strongest content not only addresses the W5H, but does so in a clear and concise fashion.
  • 19. Content Distribution Distribution Who Can Help Get This Seen? Promotion What Social Channel To Use?
  • 20. Content Distribution Who can help you get your content seen? – Strategic partners – Sales reps – Vendors – Friends – Family – Etc.
  • 21. Content Distribution Don’t be afraid to ask for help, but don’t overwhelm or burn our your connections. Asking for help distributing 1 piece per month (unless told otherwise) is a best practice.
  • 22. Questions? If you have questions about content creation, optimization, distribution, and promotion, please reach out. Greg Shuey gshuey@stryde.com http://www.stryde.com