This talk captures the four main lessons from four different startups I was involved with. It covers automation, lean startup, Customer Development and what I call the "inversion of control" pattern. You can see a recording of the talk here: https://grid7.com/2021/02/concentrated-startup-wisdom/

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Concentrated Startup Wisdom
Extracting lessons from 4 ventures
Sean Tierney

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You don’t have to be an olympic gold
medalist to be a really good swim coach.

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CustDev Automation
Lean IoC Pattern

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“If I could time travel how would I use 1min with
my former self to create the biggest possible win?
actual blueprint of a flux capacitor

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Constraints breed creativity

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Classic “Field of Dreams Fallacy”

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#1 Don’t build the tech- do CustDev first
Steve Blank is the godfather
(his free course on Udacity rules)
#2: bowling pin strategy

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CustDev Automation
Lean IoC Pattern

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System sprawl crippled us

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Active Campaign
#1: Process automation is the key
#2: not only for fulfillment but for leadgen
#3: use automation to do lifecycle marketing
Jermaine Griggs
“scaling personal attention”
#4:

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CustDev Automation
Lean IoC Pattern

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B2C
B2B
Commit
Sales-driven Marketing-driven

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what do I need
to learn next?
what data will yield
the answer to
this question?
what experiment
could I conduct
to get that data?
go run that
experiment!
Reducing risk,
uncertainty & waste

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CustDev Automation
Lean IoC Pattern

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#1 push decision-making
to the edges
#2 create a mini economy
within the event
#3 the blueprint is separate
from the implementation

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StartupHostel.com

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Want my Anki deck of 200 flash cards?
mental models
logical fallacies
cognitive biases
financial concepts…
@scrollinondubs @grid7
https://scrollinondubs.com https://grid7.com
Put your email in chat and I’ll send you
1. a copy of my eBook “Nonreliant”
2. the Anki deck for these 200 concepts
3. a copy of these slides