Identiteten (personlighet og kjennetegn) bygger merkevaren gjennom et fullintegrert designspråk i alle kommunikasjonsflater og kontaktpunkter. Designspråk (design language) er historisk nært knyttet til designeren og begrepet er/var mest brukt i forbindelse med design av biler. I dag utvikler vi designspråket basert på merkevarens strategi og identitet, og hvordan språket skal gi et konsistent og levende liv i alle kontaktpunkter og i alle kanaler. Designspråket bygger merkevaren.

1. 1 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Me

2. 2 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Det handler om passion
Bilrace er ikke for de med dårlig hjerte: 10 års byggeprosjekt i fare for å gå i veggen

3. 3 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Car design: The ultimate expression of corporate identity
Thomas Higgins
(Foredraget starter med intro til “A Faster Horse” Filmen om Ford Mustang. Netflix)

4. 4 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1. Litt historie
2. Konseptbiler
3. Bildesignere
4. Evolusjon eller revolusjon
Innhold

5. 5 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Visuell identitet for bedrifter - enkelt sagt.
Hva er corporate identity?

6. 6 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Merkevarens visuelle identitet er på mange måter påkledningen og en
visualisering av merkevarens personlighet. Den skal vise retning, skape
stolthet internt og skape et tydelig fotavtrykk i markedet.
Know it
Hva er visuell identitet?

7. 7 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Hva har bildesign med Grids virke å gjøre?

8. 8 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Virkemidlene for å promotere en bil, dets egenskaper og uovertruffenhet
for segmentet det besitter, er i sin grunnleggende form, det samme som
for hvilke som helst kapitalvare… eller dagligvare...eller tjeneste.
Det er bare så mange flere virkemidler og touchpoints!
Menneskets grunnleggende mekanismer for kjøp er emosjonelle, men
ikke alene. Rasjonelle tanker inkluderer bla. pris.

9. 9 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1. Litt Historie

10. 10 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
For de velstående
• Kundene henvender seg til bilprodusentene
• Motor og chassis leveres ofte til “coachbuilders”
• Bilprodusentenes egenidentitet: Lite og ofte ikke
konsistent bruk av visuelle kjennetegn

11. 11 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Dominant design
Praktiske krav er premissgivende for proposjoner.
Rolls Royce: Fokus på Spirit of Ecstacy. Den tydelige grillen kunne utfordres. Coachbuilders har utover dette frie tøyler.

12. 12 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bugattis racing biler, sammen med Mercedes, Bentley m.fl. er annerledes.
Type 51

13. 13 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
..de har klare fellestrekk og identitet. Og de er ett lag på banen!
Type 35

14. 14 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bugatti Atlantic og Bugatti type 41
Mens deres øvrige biler er fortsatt overlatt til karrosseriselskapets
designere… og kundenes egne input.
Type 41 Royale
Atlantic

15. 15 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Så skjer det endringer. Bilprodusentenes in-house designere tar større ansvar
for bilens styling. Med fordeler og ulemper.

16. 16 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bilens identitet er preget av datidens mote, til ulempe for egen identitet.

17. 17 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bilens identitet styrt av mote, kontra eget opphav og verdier
Følge mote eller skape ikoner?

18. 18 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Plass for bildetekst
1936 Auburn Speedster
A ´Halo car`...

19. 19 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Grill, støtfanger og frontlykter har fellestrekk
… glansen forhåpentligvis spres over andre modeller fra bilfabrikken

20. 20 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Ford model T 1908 - 1927: Bilen som forandret det meste
• Den første bilen som “masseproduseres”
• Mye lavere prispunkt… under 30% av konkurrentene
• Allmennheten er nå mobile

21. 21 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Så kommer konkurrentene
Fra å kommunisere til få, må bilprodusentene nå kommunisere til mange

22. 22 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2. Konseptbilene

23. 23 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Harley Earl og konseptbilene

24. 24 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
50-60´s concept cars

25. 25 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
GM internt: Oldsmobile

26. 26 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
https://www.youtube.com/watch?v=F2iRDYnzwtk

27. 27 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
https://www.youtube.com/watch?v=F2iRDYnzwtk

28. 28 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bilprodusentene har brukt eksterne designstudioer på lik linje
som våre kunder bruker oss

29. 29 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Designstudioene må likevel være foroverlent og selv investere i
designkonsepter for så å selge disse til bilprodusentene.

30. 30 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

31. 31 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
From the sublime..
I bilindustrien er det
tradisjon å bruke
modeller til å selge biler :)
1969 Ferrari 512

32. 32 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1970 Ferrari 521 modulo
Pininfarina sitt forslag ett år senere

33. 33 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1967 Lamborghini Marzal

34. 34 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

35. 35 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1972 Alfa Romeo

36. 36 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1968 Dodge Charger III

37. 37 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Rosa Panter bilen ble bygget og kjørt..

38. 38 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1986 Volkswagen Orbit

39. 39 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1986 Volkswagen Orbit

40. 40 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1992 Ford Focus

41. 41 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1992 Ford Focus

42. 42 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
90´s Ferrari Rossa

43. 43 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Chrysler?... Har vi ikke sett dette før?

44. 44 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Nuccio Bertone konsept
Den dag i dag er håndskisser fortsatt benyttet

45. 45 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

46. 46 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

47. 47 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Nuccio Bertone konsept

48. 48 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Blir noe av dette laget?

49. 49 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Really?

50. 50 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

51. 51 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Design, konstruksjon, og fungerende prototyper for å schmooze bilprodusentene

52. 52 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Alfa Romeo Brera

53. 53 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

54. 54 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Concept

55. 55 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Nye Mercedes SUV

56. 56 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Designfirmaene lager konseptbiler ut i fra eksisterende visuelle
kjennetegn til spesifikke bilmerker
Pininfarina concept 2017Mazerati Levante 2016

57. 57 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Pininfarina concept 2017Mazerati Ghibli 2016
Hyllest til Mazerati´s ikonisk detalj… ikke logoen.

58. 58 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
3. Bildesignere

59. 59 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Studebaker hadde et langt samarbeid med Raymond Loewy

60. 60 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Studebaker coupéer
1964 Studebaker Hawk1963 Studebaker Avanti

61. 61 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Syd Mead

62. 62 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Syd Mead

63. 63 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Syd Mead

64. 64 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Marc Newson
1999 Ford 021

65. 65 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Marc Newson
Hans ikonisk klokke finner
veien inn.

66. 66 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Daniel Simon

67. 67 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Daniel Simon

68. 68 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Daniel Simon

69. 69 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

70. 70 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bilprodusentene har brukt eksterne designstudioer på lik linje som våre kunde bruker oss, men
i motsetning til Grid, gjør designfirmaene proaktive grep for å påvirke designspråket for de
kommende generasjoner.
2013 Jaguar concept fra Pininfarina

71. 71 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Kan in-house designere gjør konseptbiler like bra?

72. 72 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2014 Volvo concept estate

73. 73 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2014 Volvo concept estate

74. 74 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

75. 75 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Volvo XC60

76. 76 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1995 Audi TT concept

77. 77 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

78. 78 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Bilprodusentene er like risikoaverse som kundene våre. En suksess skaper evolusjoner

79. 79 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Er det OK å la seg inspirere (les kopiere) av andre?

80. 80 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1963 1967
1967 NSU Ro80

81. 81 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1963 1974
Jensen Interceptor III

82. 82 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1970: Bertone bygger dette for å friste Citroën...
...mens General Motors bygger denne.

83. 83 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017

84. 84 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Evolusjon av et visuelt kjennetegn
1951 Aston Martin DB2

85. 85 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1965 Aston Martin DB5

86. 86 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1975 Aston Martin DBS

87. 87 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1988 Aston Martin V8 Vantage

88. 88 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2006 DB9

89. 89 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Ford Fiesta
Men hva i h….?

90. 90 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2016 Ford Mondeo

91. 91 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Ford Transit
Appliseringen av den nye grillen passer ikke alle formater

92. 92 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Ford F150 Raptor
Designspråket er ikke det samme i USA heller

93. 93 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Ford GT40

94. 94 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2006 Ford GT40

95. 95 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1966 Ford GT40

96. 96 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Ford Mustang

97. 97 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2012 Ford Mustang

98. 98 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1967 Ford Mustang fastback

99. 99 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
4. Evolusjon.. og revolusjon

100. 100 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
BMW var tidlig ute med å dyrke selskapets identitet på tvers av bilmodellene
1930 BMW 328

101. 101 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1958 BMW 507
Grillen kunne endre seg, men alltid med de samme grunnleggende kjennetegnene

102. 102 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1970 BMW 3.0 CSI
Flere felles designelementer på tvers av modellene

103. 103 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1980 BMW M1
`Halo´-modellen må også levere på selskapets visuelle kjennetegn

104. 104 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1999 BMW Z8

105. 105 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1999 BMW Z8

106. 106 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2006 BMW Z4:
Bangle

107. 107 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017 Z4
Design tonet ned igjen

108. 108 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Felles designelementer
om det er sportsbiler, eller
passasjerbiler
1952 BMW 501

109. 109 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Haifronten godt etablert nå
1975 BMW 3.0 Saloon 1985 BMW 735i

110. 110 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2000 BMW 7 series1988 BMW 7 series

111. 111 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2008: Chris Bangle løsningen

112. 112 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2017: Tonet ned

113. 113 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Forsiktig redesign: Klaus Luthe´s møysommelige polering av BMW´s visuelle
kjennetegn
1976 BMW 3 series 1985 1995

114. 114 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
2000 2005: Chris Bangle løsningen 2015

115. 115 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
1988 BMW 6 series 2005: Chris Bangle løsningen

116. 116 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Legge merke til den som er blitt ´Bangled`

117. 117 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Alle visuelle og taktile elementer må fungere sammen i en konsistent og fengende måte som skaper begeistring, langvarig glede og lojalitet
BMW kjennetegn

118. 118 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Fremtiden?
(Hva tester de hos oss for tiden)

119. 119 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Da må vi se til konseptbilene igjen

120. 120 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Nye tolkninger av gamle designgrep
(Damer fortsatt selger biler)
2015 328 Hommage

121. 121 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Se i historiebøkene?
M1 Hommage

122. 122 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Nye grep, med nye tolkninger av etablerte designelementer
CSL Hommage

123. 123 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Detaljene kommer frem når originalen er på plass
The Daddy

124. 124 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
9-serie konsept interiør

125. 125 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Haifronten er tilbake for fullt
Pininfarina mener dette skal være den nye 9-serie

126. 126 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
BMW mener 8-serien skal se slik ut. Nær fremtid eller fantasi?
https://www.youtube.com/watch?v=kDn_1MjvFXI

127. 127 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
BMW mener 8-serien skal se slik ut. Nær fremtid eller fantasi?
https://www.youtube.com/watch?v=kDn_1MjvFXI

128. 128 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Ren fantasi

129. 129 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017https://www.youtube.com/watch?v=0DS9PY6iaxE

130. 130 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
https://www.youtube.com/watch?v=0DS9PY6iaxE

131. 131 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
BMW: The ultimate Corporate Identity
BMW. The ultimate corporate identity

132. 132 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Hvorfor “ultimate”?

133. 133 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Det har alltid handlet om fellestrekk

134. 134 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Det er visuell identitet på tvers av flater, materialer, teknologi
pakning, forhandlere, gaveartikler, museet, farger, form, logoer...

135. 135 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
I tillegg: Country of origin som nå ser ut til å være mer og mer viktig
Stadig ny teknologi gir uante redesign muligheter

136. 136 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
A happy Higg
Takk!

137. 137 Grid internt/ Higgy´s insightful and frankly quite fascinating (if you are a nerd) take on car design...which is a heeuuge topic needless to say/ 5. september 2017
Takk!