The document discusses cross-border growth marketing strategies. It recommends optimizing digital marketing efforts by testing tactics, analyzing data from user behavior, and continually improving based on learnings. Case studies from companies like Kabbex are presented to illustrate effective growth tactics like using social proof, partnerships, and clear value propositions. Differences in approaches needed across countries are also noted. Resources for growth marketing inspiration are provided.

1. CROSS BORDER
GROWTH MARKETING
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
18 FEBRUARY

2. WHY CARE?
•(GROWING) COMPETITION
•(GROWING) USER EXPECTATIONS

7. ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.
ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM

8. 1. TEST
2. OPTIMIZE
3. LEARN
4. REPEAT

12. KABBEX CASE STUDY: INTRO & PERSONAS

13. KABBEX CASE STUDY: COMPETITORS

14. KABBEX CASE STUDY: CHANNELS
Education Social proof Forms

15. GROWTH TACTICS FROM COMPETITION: SOCIAL PROOF

16. GROWTH TACTICS FROM COMPETITION: PARTNERSHIPS

17. GROWTH TACTICS FROM COMPETITION: LEAD MAGNETS

18. GROWTH TACTICS FROM COMPETITION: CLEAR VALUE

19. GROWTH TACTICS FROM COMPETITION: VISUAL PREVIEW

20. DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information

21. DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information

22. •PICK THE RIGHT SET OF METRICS
•PICK THE RIGHT PERIOD FOR
YOUR COHORT
•IDENTIFY AN INITIAL USER
ACTION WITHIN PERIOD 1 &
PERIOD 2
IMPORTANT

23. RESOURCES FOR INSPIRATION
▸ Growth Library
▸ Growth Tribe Academy
▸ MarketingExamples.com
▸ Growth Marketing Tactics
▸ Growth Hacking Strategies,
Techniques, Best Practices and
Case Studies
▸ Growth Channel Talk

24. THANK YOU!
QUESTIONS?
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
MARYNA@GROWTHCHANNEL.IO
PHILIPP FELDVOSS
COMMERCIAL ADVISOR @ GROWTH CHANNEL
PHILIPP@GROWTHCHANNEL.IO

25. THANK YOU!
QUESTIONS?
MARYNA BURUSHKINA
FOUNDER @ GROWTH CHANNEL
MARYNA@GROWTHCHANNEL.IO
PHILIPP FELDVOSS
COMMERCIAL ADVISOR @ GROWTH CHANNEL
PHILIPP@GROWTHCHANNEL.IO
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