This is an amazing time in the history of growth and marketing, as accelerating waves of technological and organizational innovation open up new ways to reach, engage, and understand customers. In this session, Scott will share his enthusiasm for these opportunities and teach you pragmatic ways of realizing this potential in your own company.

1. Scott Brinker
VP Platform Ecosystem, HubSpot
@chiefmartech
The Continued
Disruption of the
MarTech Landscape
#GHConf18

2. The Continued Disruption of the
Marketing Technology Landscape
(and why it’s a good thing for you)
Scott Brinker
@chiefmartec

3. Program Chair
Editor
VP Platform Ecosystem
Author
Scott Brinker Previously
Co-founder & CTO

16. 5,381 solutions
39% growth
4,891 unique
40% growth
Only 4.7% of solutions from the 2016 landscape were removed
(another 3.5% changed name or category).

33. @chiefmartec

34. @chiefmartec

35. @chiefmartec

36. @chiefmartec

40. @chiefmartec
This is only a slice of the whole.

43. 20,000 Alexa Skills (September 2017)

48. Do you have someone
explicitly in charge of
marketing technology?

50. time
Who will own
experiences:
product or
marketing?
communications
experiences
scope of marketing à
e.g., growth hacking
e.g., content marketing
2 SCENARIOS
A) Marketing and
product merge.
or
B) Product and
marketing split:
product owns
experiences;
marketing owns
communications.
The Rise (and Fall?) of Marketing’s Scope Explosion
(bespoke content)
(bespoke software)

51. Editor
http://chiefmartec.com
sbrinker@chiefmartec.com
Twitter: @chiefmartec
Email me at:
Program Chair
http://martechconf.com
VP Platform Ecosystem
http://www.hubspot.com

52. Learn more about the
GrowthHackers Conference at
GrowthHackers.com/Conference