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Tagging: Emerging Trends
WebVisions
May 23, 2008
Portland, OR
A bit about me...
User Experience Consultant
Edmonton, Canada
Speaker
Blogger
Author
Question: When was metadata invented?
Vertical Filing   Colour TV




                       Source: New York Times
vs.
Volume




Time
Volume




Time
                ?
User          Resource




       Tags
What’s Next?
Trends

• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
More Structure
Structure
Sticky
Not Sticky
User          Resource




 Resource
       Tags
Artist                                 Artist




            CD              CD                                   CD




                   Metadata from songs can be aggregated
                       to describe albums and artists.




http://www.plasticbag.org/archives/2005/09/how_to_build_on_bubbleup_folksonomies/
Leveraging
Communities
“humor” vs “humour”

American Spelling    British Spelling
   Jon Stewart      Douglas Adams
  David Sedaris      Terry Pratchett
    The Onion       P.G. Wodehouse
 Douglas Adams         Bill Bryson
Automanual
Folksonomies
Tim Spalding
Combine Tags
Reduce noise & collapse
  obvious synonyms




      Tag Mash
   Arbitrary tag combinations
          & weighting


                 Tagsonomies
                  Use tag combinations to   Evergreen
                    replicate categories
                                            Categories
“I notice a hesitance toward hard-coded
 semantics and manual work—people think
 these things won’t scale. I learned to mix it up...
 a small amount semantics on top of minimal
 structure can work wonders.”




                                     Peter Van Dijck
Sparking
Innovation
Any Text
 String

      Write   Read
geotagged                     Marker Tag
  geo:lat=54.1423
  geo:long=-113.1232      }    Machine Tags



namespace : key = value

           clothing:size=”large”
           blog:via=”http://atomiq.org”
           upcoming:event=266399
Flickr         Innovation
Flickr Users     Useful Tools
 Dan Catt        Job at Flickr
Developers     New API Methods
Trends

• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
“When the hype wears down... I think tagging
will have altered the information landscape in
a fundamental way”




   Jon Udell
http://genesmith.ca
Smith
Gene                 er Ex perie
                                nce
                   Us
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Princ                    form.
                                ca
                      @n
             ne .smith .org
     ail: ge //atomiq                mith
 Em          p:            r.co m/gs    ith
  Blo g: htt tp://twitte e.net/gsm
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Tagging: Emerging Trends