Why are customer reviews important for your business? And what are the best ways to get reviews? We chatted with Gregg Towsley of Grow Plumbing who shared some of his secrets to getting customer reviews that some might say are very creative and that anyone can do. Some of the highlights of the video: Why focus on Reviews? Changing the grind and hustle of getting reviews Word of Mouth- how does it work in today’s world? Making your marketing $ count What’s the right tool for the job? How are you using the tool throughout your team and customer communications? Easy ways to ask customers directly Tapping into the customer experience The next big thing: QR codes Why you must get 4+ stars on Google Game On! How to get employees excited The marketing KPIs that matter How to track your leads Say hello to our friend Gregg Towsley who helps Plumbers and HVAC pros beef up their marketing http://www.growplumbing.com/ Want to see how Signpost can help generate reviews for you?

1. Signpost.com
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Tony Homeowner
Hey Tony,
Reviews are how we
drive the most business.
We’d love if you could
leave us a review on
Google.
Great - Here’s the link.
Thanks again!
https://link.to.review
Sure thing - I’d be
happy to!
2
3
Create and claim your
business listing. This helps
your SEO rankings and lets
customers find you where they
normally look for reviews.
20 Hacks to Get More
Home Services
This is a highly effective and
personal way to get a review
from your customers.
Phone Call or Text
Make it easy for customers
who use your website to
click on a button to instantly
write reviews.
Links on your site
Review Sites
1
For those who aren’t tech savvy,
give them simple step by step
instructions on how to post a review.
Printed How-To Card
4
Simple email request upon
completion of services. You
can also do this with your
email signature with a link.
Personal Email
5
1 2 3
Leave us a review
Go to
this link
Write your
review
Click
Submit
1 2 3
Schedule periodic email
requests to go out to your
customers at the same time.
Email Campaign
6
Hand your customers card asking
for a review by scanning a QR code
with their smartphones. Link the QR
code to your favorite review site.
Card with QR Code
7
People generally pay attention to
snail-mail, especially if it’s personalized
and from a business they know and like.
This method is more work, but it might
be great for your big projects or
happiest customers.
Postal Piece
write us a Review
in 3 easy steps
8
With a Facebook review, customers
share it with all of their friends and it’s
listed in Google search results.
Ask on Social Media
10
Signpost automatically sends
requests for reviews via text or
email when a job is complete.
Automate Requests with an App
12
Ask happy customers to post
their reviews on additional review
sites and provide the links.
Encourage Reposting
Take a personal approach explaining
why reviews are important with a
short walkthrough video and a link to
a review site posted with the video.
How-To Video
Create a QR code to your reviews
page and use it on a fun sticker to
go on promotional items or
business cards. Make sure to
describe what it’s for in the design.
QR Code Sticker
9
11
After you finish a job, send
customers a small gift plus
a written request to leave
you a quick review.
Thank You Gift
13
Ask friends and family
members to write an
authentic truthful review.
Friends & Family
15
Put a call to action
(Review Us On Yelp!) on
your company vehicles.
Vehicle Wrap
16
When you are onsite with a beaming
customer, ask to record a short video
testimonial to post on your website
and provide a link to a review site.
Customer Video
17
New Email
Google Review
Best Roofing Company
It would mean the world to
us if you could write a
review on Google. It’s one
of the best ways we have
of getting new customers.
Hi Nancy,
Write a Google Review
Your Google Review Post
Looking for a great
service? Look no futher.
These guys are the best in
the market. They’re also
very professional and
friendly. Love them and
their service.
I recommend them 100%.
Nancy Craig
Your first review Local Roofers
Best Roofing Company
4.9 (83)
Serves Your City
OVERVIEW UPDATES REVIEWS ABOUT
CALL DIRECTIONS SAVE WEBSITE
14
Let your customers know that
each time they write a review,
they are entered into a monthly
drawing for a prize.
Customer Drawing
Invite all your customers to a
party or barbeque. If a customer
wants to ‘thank you’, direct them
to write an online review!
Customer
Appreciation Party
18
Reward any or all employees
who get their names listed in
an online review.
Employee Contest
19
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Source: Grow Plumbing