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DRAUMA	
  
FYRIRTÆKIÐ	
  
GUÐJÓN MÁR GUÐJÓNSSON	
  

                                           STOFNAÐI GR SOFTWARE 14 ÁRA 	
  
                  BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…	
  

    STOFNAÐ NOKKUR FYRIRTÆKI SÍÐAN…	
  


17	
                                                                         40	
  


                                                                ZENZUZ	
  



          iceland	
  
www.oz.com




: @gudjon, @oz
DRAUMA FYRIRTÆKIÐ?

           KÚLTÚR


           ÁSKORUN




           VIRÐING




   SAMEIGINLEG FRAMTÍÐARSÝN




        TILGANGURINN
SPROTI = TILRAUN	
  




          THOMAS EDISON: VAR 3 MÁNUÐI Í SKÓLA
 "TOO	
  STUPID	
  TO	
  LEARN	
  ANYTHING"	
  
                                             HIS TEACHER	
  
WHAT	
  

 HOW	
  




            DÝPRI TILGANGUR
  WHY	
  
            FYRIR HVAÐ STÖNDUM VIÐ?
            HVERS VEGNA ERUM VIÐ TIL?
            HVERS VEGNA LÍKAR ÖÐRUM
            VIÐ OKKUR?




TILGANGURINN
HVERNIG	
  GERUM	
  VIÐ	
  UMHVERFIÐ	
  BETRA?	
  
               HVERNIG	
  LÁTUM	
  VIÐ	
  GOTT	
  AF	
  OKKUR	
  LEIÐA	
  
HVER	
  ER	
  OKKAR	
  SAGA	
  

                                 MÆLANLEGUR	
  ÁRANGUR	
  



                SAMEIGINLEG
               FRAMTÍÐARSÝN
AÐ	
  DNA	
  FYRIRTÆKISINS	
  BYGGI	
  Á	
  VIRÐINGU	
  

VIÐURKENNING	
  
    JÁKVÆÐ	
  HVATING	
  OG	
  ÞÓKNUN	
  



                    VIRÐING
HVERSU	
  MIKIL	
  ÁSKORUN	
  FYRIR	
  MIG?	
  
  ENDALAUS	
  TÆKIFÆRI	
  AÐ	
  LÆRA	
  NÝJA	
  HLUTI	
  



                 ÁSKORUN
ENGIN	
  LEYNDARMÁL	
  
                         ALLT	
  Á	
  BORÐINU	
  




“FERLIД	
  FREKAR	
  EN	
  “VARAN”	
  


                  KÚLTÚR
“PLAN A”
LEAN	
  CANVAS	
  
PROBLEM	
                                  SOLUTION	
                                UNIQUE	
  VALUE	
                              UNFAIR	
                                       CUSTOMER	
  
TOP	
  3	
  PROBLEMS	
                     TOP	
  3	
  SOLUTIONS	
  
	
                                         	
                                        PROPOSITION	
                                  ADVANTAGE	
                                    SEGMENTS	
  
                                                                                     SINGLE,	
  CLEAR,	
  COMPELLING	
              CAN’T	
  BE	
  EASILY	
  COPIED	
  OR	
        TARGET	
  CUSTOMERS	
  
	
                                         	
                                        MESSAGE	
  THAT	
  STATE	
  WAY	
  YOU	
       BOUGHT	
                                       	
  
	
                                         	
                                        ARE	
  DIFFERENT	
  AND	
  WORTH	
             	
  
                                                                                     BUYING	
                                                                                      	
  
	
                                         	
                                                                                       	
  
                                                                                     	
                                                                                            	
  
	
                                         	
                                                                                       	
  
                                                                                     	
                                                                                            	
  
	
                                         	
                                                                                       	
  
                                                                                     	
                                                                                            	
  
	
                                         	
                                                                                       	
  
                                                                                     	
                                                                                            	
  
                                                                                     	
                                                                                            	
  
                                                                                     	
                                                                                            	
  
                                           KEY	
  METRICS	
                          	
                                             CHANNELS	
  
                                           KEY	
  ACTIVITIES	
  YOU	
  MEASURE	
                                                    PATH	
  TO	
  CUSTOMERS	
  
                                           	
                                                                                       	
  
                                           	
                                                                                       	
  
                                           	
                                                                                       	
  
                                           	
                                                                                       	
  
                                           	
                                                                                       	
  
                                           	
                                                                                       	
  




COST	
  STRUCTURE	
                                                                                         REVENUE	
  STREAMS	
  
CUSTOMER	
  ACQUISTION	
  COST.	
  DISTRIBUTION	
  COST.	
  HOSTING.	
  PEOPLE	
                            REVENUE	
  MODEL.	
  	
  LIFE	
  TIME	
  VALUE.	
  REVENUE.	
  GROSS	
  MARGIN.	
  
	
                                                                                                          	
  
	
                                                                                                          	
  
	
                                                                                                          	
  
	
                                                                                                          	
  
	
                                                                                                          	
  
FRÁ




    “PLAN A”
         YFIR Í


“PLAN SEM GENGUR UPP”
HVAR ER MESTA
  ÁHÆTTAN?
  FORGANGSRAÐIÐ OG UNDIRBÚIÐ TILRAUNIR!	
  
STÖÐUGAR PRÓFANIR
    SMÍÐ
           UM 	
  
LÆRIÐ UM
VANDAMÁLIN
 VIÐTÖL VIÐ VIÐSKIPTAVINI OG
   SJÁLFVIRKAR MÆLINGAR
SKILGREINIÐ
  LAUSNIR
 VIÐTÖL VIÐ VIÐSKIPTAVINI
ÞAR SEM VIÐ ÖLL

            HUGSUM            	
  




HVERS VEGNA EKKI AÐ HUGSA



   STÓRT	
  
STÓR MARKMIÐ	
  
         TEKIN	
  Í	
  MÖRGUM	
  ÁFÖNGUM	
  
BLAÐ OG PENNI - EINFALDASTA VINNUTÓLIÐ !
flickr.com/photos/paulhughes	
  
SKILGREINIÐ
  LAUSNIR
UNDIRBÚIÐ ÚTGÁFU 1.0

 STRAX ÚT AÐ SELJA !	
  
LÁMARKS HAGKVÆMIN VARA
        (MINIMUM VIABLE PRODUCT)




                 FYRSTA
LÁMARKIÐ 	
     ÚTGÁFA AF     HAGKVÆMNI	
  
                VÖRUNNI	
  
KANNIÐ
TILGÁTURNAR
  MÆLIÐ ÁRANGURINN

SANNGILDUR LÆRDÓMUR	
  
LÆRIÐ AÐ MÆLA RÉTT	
  
STÖÐUGT MAT & MÆLINGAR

                                               VENDING EÐA
                                               ÞRAUKA	

                                               •  EF TILRAUNIR BERA
                     STILLUM VÉLINA	

            EKKI ÁRANGUR ER TÍMI
                     •  TILRAUNIR TIL AÐ SJÁ      TIL AÐ VENDA	

                        HVAÐ MÁ BÆTA TIL AÐ
SKILGREIND              KOMAST YFIR Í
GRUNN VARA	
            HAGKVÆMARI
                        ÚTGÁFU 	

•  LÁMARKS HAGKVÆM
   VARA ÚT Á
   MARKAÐINN OG
   STÖÐUGAR
   MÆLINGAR Á
   VIÐTÖKUM	
  
VENDINGAR

BYGGIR Á MÆLANLEGU MATI OG
  RAUNVERULEGUM LÆRDÓM
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Kynning Guðjóns á Framadögum Háskólanna

  • 2. GUÐJÓN MÁR GUÐJÓNSSON   STOFNAÐI GR SOFTWARE 14 ÁRA   BREYTTI NAFNINU Í GR INTERNATIONAL 6 MÁN SÍÐAR…   STOFNAÐ NOKKUR FYRIRTÆKI SÍÐAN…   17   40   ZENZUZ   iceland  
  • 4. DRAUMA FYRIRTÆKIÐ? KÚLTÚR ÁSKORUN VIRÐING SAMEIGINLEG FRAMTÍÐARSÝN TILGANGURINN
  • 5. SPROTI = TILRAUN   THOMAS EDISON: VAR 3 MÁNUÐI Í SKÓLA "TOO  STUPID  TO  LEARN  ANYTHING"   HIS TEACHER  
  • 6. WHAT   HOW   DÝPRI TILGANGUR WHY   FYRIR HVAÐ STÖNDUM VIÐ? HVERS VEGNA ERUM VIÐ TIL? HVERS VEGNA LÍKAR ÖÐRUM VIÐ OKKUR? TILGANGURINN
  • 7. HVERNIG  GERUM  VIÐ  UMHVERFIÐ  BETRA?   HVERNIG  LÁTUM  VIÐ  GOTT  AF  OKKUR  LEIÐA   HVER  ER  OKKAR  SAGA   MÆLANLEGUR  ÁRANGUR   SAMEIGINLEG FRAMTÍÐARSÝN
  • 8. AÐ  DNA  FYRIRTÆKISINS  BYGGI  Á  VIRÐINGU   VIÐURKENNING   JÁKVÆÐ  HVATING  OG  ÞÓKNUN   VIRÐING
  • 9. HVERSU  MIKIL  ÁSKORUN  FYRIR  MIG?   ENDALAUS  TÆKIFÆRI  AÐ  LÆRA  NÝJA  HLUTI   ÁSKORUN
  • 10. ENGIN  LEYNDARMÁL   ALLT  Á  BORÐINU   “FERLIД  FREKAR  EN  “VARAN”   KÚLTÚR
  • 12. LEAN  CANVAS   PROBLEM   SOLUTION   UNIQUE  VALUE   UNFAIR   CUSTOMER   TOP  3  PROBLEMS   TOP  3  SOLUTIONS       PROPOSITION   ADVANTAGE   SEGMENTS   SINGLE,  CLEAR,  COMPELLING   CAN’T  BE  EASILY  COPIED  OR   TARGET  CUSTOMERS       MESSAGE  THAT  STATE  WAY  YOU   BOUGHT         ARE  DIFFERENT  AND  WORTH     BUYING                                                     KEY  METRICS     CHANNELS   KEY  ACTIVITIES  YOU  MEASURE   PATH  TO  CUSTOMERS                           COST  STRUCTURE   REVENUE  STREAMS   CUSTOMER  ACQUISTION  COST.  DISTRIBUTION  COST.  HOSTING.  PEOPLE   REVENUE  MODEL.    LIFE  TIME  VALUE.  REVENUE.  GROSS  MARGIN.                      
  • 13. FRÁ “PLAN A” YFIR Í “PLAN SEM GENGUR UPP”
  • 14. HVAR ER MESTA ÁHÆTTAN? FORGANGSRAÐIÐ OG UNDIRBÚIÐ TILRAUNIR!  
  • 15. STÖÐUGAR PRÓFANIR SMÍÐ UM  
  • 16. LÆRIÐ UM VANDAMÁLIN VIÐTÖL VIÐ VIÐSKIPTAVINI OG SJÁLFVIRKAR MÆLINGAR
  • 17. SKILGREINIÐ LAUSNIR VIÐTÖL VIÐ VIÐSKIPTAVINI
  • 18. ÞAR SEM VIÐ ÖLL HUGSUM   HVERS VEGNA EKKI AÐ HUGSA STÓRT  
  • 19. STÓR MARKMIÐ   TEKIN  Í  MÖRGUM  ÁFÖNGUM  
  • 20. BLAÐ OG PENNI - EINFALDASTA VINNUTÓLIÐ !
  • 22. SKILGREINIÐ LAUSNIR UNDIRBÚIÐ ÚTGÁFU 1.0 STRAX ÚT AÐ SELJA !  
  • 23. LÁMARKS HAGKVÆMIN VARA (MINIMUM VIABLE PRODUCT) FYRSTA LÁMARKIÐ   ÚTGÁFA AF HAGKVÆMNI   VÖRUNNI  
  • 24. KANNIÐ TILGÁTURNAR MÆLIÐ ÁRANGURINN SANNGILDUR LÆRDÓMUR  
  • 25. LÆRIÐ AÐ MÆLA RÉTT  
  • 26. STÖÐUGT MAT & MÆLINGAR VENDING EÐA ÞRAUKA •  EF TILRAUNIR BERA STILLUM VÉLINA EKKI ÁRANGUR ER TÍMI •  TILRAUNIR TIL AÐ SJÁ TIL AÐ VENDA HVAÐ MÁ BÆTA TIL AÐ SKILGREIND KOMAST YFIR Í GRUNN VARA   HAGKVÆMARI ÚTGÁFU •  LÁMARKS HAGKVÆM VARA ÚT Á MARKAÐINN OG STÖÐUGAR MÆLINGAR Á VIÐTÖKUM  
  • 27. VENDINGAR BYGGIR Á MÆLANLEGU MATI OG RAUNVERULEGUM LÆRDÓM

Notes de l'éditeur

  1. HD er standard.Skalar velAkureyri - efnið ferðast bara einu sinniSíminn/ Vodafone / Gagnaveitan/ Akamai/ litlir aðilar