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New era of corporate communications  Enterprise video and online internal communication  in business Thursday, November 5, 2009 Riaan Vermeulen – FNB Online
What I’ll be chatting about today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It all started somewhere...
...and now? 2008  / 2009
Oh no... not again! Introduction to Digital Advertising (Streaming, Signage) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operating an internal digital streaming media service offering in a large enterprise
Its challenging! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenging – Technology... Ooh technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenging – Bandwidth... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenging – Content... You need money  and lots of it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenging – Resources...  You need someone to do the work ,[object Object],[object Object],[object Object],[object Object]
Challenging – Support... Its not just technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities and value proposition for business
Opportunities and value proposition for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nothing against streaming video or  CEO chatting to the masses  but don’t forget…   The business of business is BUSINESS, not just Corporate Communications.
What, why, how  and for who? Best Practices for DA content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why? ,[object Object],[object Object],[object Object],[object Object]
The HOW - 3 things ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices for content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For who? Customers Educate customers about products and services Marketing Entertainment Staff Educate staff about products and services Training Communication
Managing enterprise streaming services expectations
Managing enterprise streaming services expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing enterprise streaming services expectations
QUALITIES YOU NEED TO SUCCEED: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost savings by using streaming to support communications, training and educational programmes
The savings is a combination of... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a ROI model for streaming corporate communications and training
Digital Signage ROI - in general - is not an easy mathematical equation This is due to the cross vertical nature of Digital Signage applications and the  intangibles  that are hard to measure and often misunderstood.
Building a ROI Model
Questions and Answers

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