Wwe Tv Presentation

WWE Television Power July 28, 2009 WORLD WRESTLING ENTERTAINMENT

BRAND RING POSTS History and Tradition Athletic and Charismatic Superstars Engaging Story Lines Uniquely Passionate Fan Base

WWE FAN DEMOGRAPHICS 23.2% 26.3% 23.3% 27.2% 63.8% 36.2% Balanced Age Distribution Strong Female Composition Diverse Audience White 62.1% Black / African-American 20.2% (index 158) Hispanic Origin 23.0% (index 154) Source: Nielsen Media Research 12/29/08-3/29/09

WWE Typical Audience: Male ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WWE Typical Audience: Female ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

- Consistently cable TV’s most watched program - Longest running weekly episodic entertainment program on TV - Most watched program on MyNetwork TV among all key demographics - Most watched Friday broadcast TV program among males under 55 - #1 regularly scheduled program on Sci-Fi among all key male demographics - A new first-run, original program airing exclusively on WGN America ,[object Object],[object Object],DOMESTIC TV PROGRAMMING

[object Object],[object Object],Source: Nielsen Media Research, 12/29/08-3/29/09; Includes programs with 5+ telecasts The Closer (TNT; Mo 9p) 6,781,000 Burn Notice (USA; Th 10p) 6,568,000 Monk (USA; Fr 9p) 6,206,000 RAW 10p (USA; Mo 10p) 5,916,000 RAW 9p (USA; Mo 9p) 5,403,000 Psych (USA; Fr 10p) 5,318,000 ICarly (NICK; Sa 8p) 4,468,000 Secret Life/Teen (FAM; Mo 8p) 4,032,000 Top Chef (BRVO; We 10p) 4,010,000 Sonny w/ Chance (DSNY; Su 8p) 3,934,000 Program Impressions Cable – Total Viewers SmackDown (MNT; 8p) 2,114,000 Numb3rs (CBS; 10p) 2,100,000 Ghost Whisperer (CBS; 8p) 1,991,000 Dollhouse (FOX;9p) 1,864,000 Flashpoint (CBS; 9p) 1,832,000 Terminator: SCC (FOX; 8p) 1,756,000 20/20-Fri (ABC; 10p) 1,440,000 Howie Do It (NBC; 8p) 1,402,000 Friday Night Lights (NBC; 9p) 1,376,000 Howie Do It (NBC; 8:30p) 1,337,000 Program Impressions Friday Broadcast – M<55

WWE vs. SPORTS PROGRAMMING Average Viewers Per Regular Season Cable Telecast Viewers Age 2+ (000) Source: Nielsen Media Research; NBA (ESPN/TNT, 10/28/08-4/15/09); MLB (ESPN/TBS, 4/5/09-present); NHL (Versus, 10/4/08-4/14/09)

WWE vs. LATE NIGHT PROGRAMMING Average Viewers Per Telecast Viewers Age 2+ (000) Source: Nielsen Media Research (3/30/09-6/28/09)

WWE vs. TALK/ENTERTAINMENT Total Viewers Per Telecast Viewers Age 2+ (000) Source: Nielsen Media Research (3/30/09-6/28/09)

WWE vs. TALK/ENTERTAINMENT Viewers A18-49 Per Telecast Viewers Age 18-49 Source: Nielsen Media Research (3/30/09-6/28/09)

WWE vs. CRITICAL FAVORITES Average Viewers Per Telecast Viewers Age 2+ (000) Source: Nielsen Media Research; Original Telecast: Raw (USA, 3/30/09-6/28/09); Entourage (HBO, 9/7/08-11/23/08); MadMen (AMC, 7/27/08-10/26/08); Dexter (Showtime, 9/28/08-12/14/08); TruBlood (HBO, 6/14/09-7/19/09)

WWE vs. POP CULTURE PROGRAMS Viewers Age 2+ (000) Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); J&K (TLC, 5/5/09-6/29/09); Hills (MTV, 4/6/09-5/31/09); Gossip (CW, 9/1/09 – 5/18/09); Prep (Bravo, 6/23/09 – 7/21/09) Average Viewers Per Telecast

WWE vs. REALITY PROGRAMMING Viewers Age 2+ (000) Source: Nielsen Media Research; Original Telecasts: Raw (USA, 3/30/09-6/28/09); Runway (Bravo, 7/16/08-10/15/08); Chef (Bravo, 11/12/08-3/4/09); Celeb ( NBC, 6/1/09-6/24/09); Wives NJ ( Bravo, 5/12/09-6/16/09) Average Viewers Per Telecast

WWE vs. POPULAR KID SHOWS Viewers Age 2+ (000) Source: Nielsen Media Research; Original telecasts (USA, Nick, Disney, 3/30/09 – 6/28/09) Average Viewers Per Telecast

Households 3,782,000 +5.2% Total Viewers 5,677,000 +6.6% Demographic Impressions vs. 1Q08 Persons 18-34 1,485,000 +4.4% Persons 18-49 2,824,000 +6.2% Persons 25-54 2,749,000 +11.8% Males 18-34 1,009,000 +4.5% Males 18-49 1,896,000 +8.1% Males 25-54 1,871,000 +13.0% Average Weekly Impressions

[object Object],[object Object],WWE SUPERSTARS

HOLLYWOOD WALK OF FAME ,[object Object]

2009 CELEBRITY INTEGRATIONS ,[object Object]

WWE COMPANY OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]

WWE -- DID YOU KNOW? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pay-Per-View 14 events annually 1.4 Million US Viewers/PPV (avg.) WWE.com 14.6 million unique visitors/month 456 million page views/month WWE Magazine 6.6 + million readers WWE Studios 1 original release (quarterly) Consumer Products 30,000 + WWE Shop orders; weekly events’ sampling WWE Events 6 shows per week 300 + events annually Television Programming 145 Countries / 28 Languages 15.6 million viewers/week (U.S.) Home Video 30 DVD releases annually 100 + Titles in Catalog WWE Kids (Magazine; Web Site) 650,000 audience WWE Wireless 130,000 impressions Music 1-2 original releases (annually) MULTI-PLATFORM GLOBAL ENTERTAINMENT COMPANY

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Omniture; 6-month rolling average; April 2009 DIGITAL MEDIA

Wwe Tv Presentation

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