1. PRESENTATION ON THE SURVEY OF WASHING POWDER PRESENTED TO: PRESENTED BY: Prof. Vijay NagraniIsha Jain RahulOjha Satyam Barkataky VinayYadav
2. Introduction to the different brands of washing powder SURF EXCEL: Surf Excel, launched in 1954, is one of the oldest detergent powders in India. Advertisement like “Lalitaji to DoondhteRehJaaoge” Now the advertisement is “DaagAccheHain” ARIEL: Introduced in India in 1991. leading detergent and epitomizes ‘stain removal’ Brand personality like ShabanaAzmi, Sharmila Tagore, SmritiIrani etc.
3. CONTD… TIDE: Tide is the name of a popular laundry detergent on the market in Canada, the United States, Morocco and other countries. It is manufactured by Procter & Gamble. First introduced in test markets in 1946 with national distribution reached in 1949. The logo people see today has been slightly modified for the product's fiftieth anniversary in 1996.
4. Contd.. Other Washing Powder Brands are: Henko Mr. White Wheel 555 Ghadi Sudz Sunlight etc.
5. OBJECTIVES OF THIS SURVEY To know about the market of washing powder in India. To know different taste and preferences of different consumer of washing powder To observe the most preferred washing powder of different company. To analyze the technological advancement i.e. use of washing machine in India. To determine the consumer behavior towards washing powder. To analyze the weakest brand among all brands in India.
6. METHODOLOGY To analyze the market of washing powder, we have used primary as well as secondary data as it is the part and parcel of any research. PRIMARY DATA like preparing Questionnaire (Hard Copy and Soft Copy i.e. E-Questionnaire) SECONDARY DATA for collecting the data regarding the industry of washing powder in India.
7. Sampling plan We take the sample of the 120 respondents from the Delhi and NCR to their answer. We use the primary data i.e. questionnaire to know the reaction of respondents. We have targeted the consumers who are: Age group between 20-35 years Both males and females Only students and working professionals The targeted consumer that we have surveyed is 120 from Delhi/NCR. We have prepared different types of questionnaires where we have targeted the consumer who are consumer of washing powder.
8. Detail findings Interpretation: By this we can interpret that most of the consumer buy monthly their washing powder and nobody is buying it daily.
9. Interpretation: We can analyze that most of the consumer buy surf excel as their detergent and less no of people buy HENKO and other brand.
10. Interpretation: In we are able to analyze that most of the people buy 1 kg packing than the 500gm, 5kg, 250gm, sachet packing.
12. Interpretation: As the use of washing machine is growing day by day, we can see the difference by this above graph.
13. Interpretation: We can interpret that 96% of the consumer prefer to buy surf excel for their washing machine. Only 4% prefer to buy the Ariel and 1% use to wash their clothes in any detergent.
14. Interpretation: 60% of the consumer is satisfied with their washing powder and 40% are not satisfied.
15. Interpretation: 70 of the consumer are satisfied with product quality and with its price. 20 are satisfied with the price only and 10 people are satisfied with its quality and 10 people are not with both.
16. Interpretation: We can interpret that 31% each are like their brand due to attractive packing and promotional discount. 25% like it for other reason and 13% like because their favorite celebrity endorsed it.
17. Interpretation: Thus, we can see from the above diagram that the Agree percentage is in the highest position regarding the question. On the other hand, Strongly Disagree percentage is the lowest i.e. 1%.
18. Interpretation: Approx 79% consumer out of 120 like fragrance washing powder and only approx 21% consumer don’t like fragrance washing powder.
20. Executive summery Basically this survey is done to know the customer reaction towards their washing powder. In this survey we find that most of the respondents purchase washing powder on the monthly basis. Most of the respondents are using surf excel for washing their clothes market is very strong in point of surf excel.
21. RECOMMENDATIONS Being the HENKO the weakest brand among the other washing powder brands, here are some recommendations: They should promote and advertise their brand more like other brands are doing with brand personality. There should be proper distribution channel and should follow SCM techniques. They should decrease the production cost so MRP can be inched down. They must observe the competitors of washing powder about what strategies do they use. They can come up with new strategy like online selling or free home delivery of washing powder.
