OpenID UX Summit - Lessons Learned from RPX

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Brian Ellin's talk on patterns that work in 3rd party authentication.

Technologie Business

OpenID in 2010
Relying Party UX Overview and Lessons Learned

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
1

What is OpenID?
Authentication & proﬁle import for easily
moving around the web

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
2

The OpenID Opportunity
Rethink registration and sign-in as it exists today.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
3

Quick Engagement!
1. No new password at every site
2. No re-entering proﬁle everywhere
3. No verify-email dance
4. Lower mental investment!

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
4

Take a step back
Don’t just bolt OpenID onto your existing registration
system as a password replacement. Treat it equally.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
5

Simplify
1. Simplify Login/Register ﬂow
2. Avoid lengthy registration forms
3. Engage quickly, ask for data as needed

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
6

Users are getting it...
but the interface is key.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
7

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
8

Button Driven Sign-in

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
9

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
10

blink182.com

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
11

3rd Party vs Email+Password
60% choose 3rd party on blink182.com

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
12

tigweb.org example

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
13

Interface is below the fold...
!"#$%"&

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
14

tigweb.org - improved registration page
!"#$%

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
15

NASCAR Style
Favicons can mean
other things
Share This, Follow, Become a Fan etc.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
16

Best accompanied with a
clear message of beneﬁt

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
17

89% chose a 3rd party
instead of clicking login/signup

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
18

Combine Login & Register
For a single, simple experience.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
19

Single entry point into system

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
20

Return experience is key
when offering many choices

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
21

Use immediate mode
when you can.
Sign-in without redirecting or opening a popup.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
22

Avoid the full browser
redirect by using a
small popup window

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
23

openid.ui.mode=popup

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
24

Mobile Considerations
Don’t use a popup for iPhone and Android browsers.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
25

Mobile + OpenID is great!
1. Typing on a phone is hard
2. No new password at every site
3. No re-entering proﬁle data each site
4. Less mental investment!

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
26

Proﬁle Data
Data transport on top of OpenID via AX/Sreg

email, ﬁrst name, last name, country,
language, proﬁle pic url, nickname,
gender, date of birth, postcode

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
27

Veriﬁed Email
Many providers issue an email address that they have
already veriﬁed. You don’t have to verify it again.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
28

OAuth Hybrid
Piggybacking OAuth on top of OpenID for access to
Contacts, Social, and other rich APIs....

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
29

NASCAR Alternatives
brianellin@gmail.com
brian@janrain.com
bcellin@yahoo.com
brianellin@hotmail.com
me@brianellin.com

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
30

Who is your audience?
Build an interface and integrate with appropriate
providers.

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
31

A few years out
1. Only managing passwords at provider sites
2. Using a password at a non provider site will
be a foreign concept

OpenID UX Summit 2010
Brian Ellin / brian@janrain.com
32

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