Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Users of the world, unite!  The challenges and opportunities of Social Media Andreas M. Kaplan / Michael Haenlein Business...
Definition of social media <ul><li>Kaplan and Haenlein define Social Media as ‘a group of Internet-based applications that...
Classification of social media (Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opport...
Upcoming SlideShare
Loading in …5
×

24

Share

Download to read offline

Social Media Definition And Classification

Download to read offline

Defines and classifies social media

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Social Media Definition And Classification

  1. 1. Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan / Michael Haenlein Business Horizons 53(1); 2010 Definition and classification of social media
  2. 2. Definition of social media <ul><li>Kaplan and Haenlein define Social Media as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content’. </li></ul><ul><li>(Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1)) </li></ul>
  3. 3. Classification of social media (Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1))
  • RupasriVijayakumar

    Feb. 9, 2017
  • yeanks1992

    Jan. 29, 2016
  • bbaburao1

    Jan. 26, 2016
  • zwinfrey

    Jul. 18, 2015
  • Jonzi

    Feb. 20, 2014
  • DanielMedeiros3

    Apr. 9, 2013
  • evacologan

    Mar. 18, 2013
  • cecieleese

    Nov. 5, 2012
  • Harasymowicz

    Aug. 31, 2011
  • vitsms

    Jan. 25, 2011
  • MUROsk

    Oct. 14, 2010
  • michaelkocher

    Aug. 23, 2010
  • peitreq6

    Aug. 15, 2010
  • thedistractor

    Jun. 24, 2010
  • marieperez

    Jun. 11, 2010
  • studente1000

    Jun. 8, 2010
  • dominikmf

    Jun. 1, 2010
  • Wiittorio

    May. 18, 2010
  • tfemteh

    Mar. 31, 2010
  • noseafood

    Mar. 25, 2010

Defines and classifies social media

Views

Total views

32,240

On Slideshare

0

From embeds

0

Number of embeds

662

Actions

Downloads

553

Shares

0

Comments

0

Likes

24

×