My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?

1. Content Curation:
Your Next Social Media Marketing Idea
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis

2. Content Curator ?
1. “Someone who continually finds, groups, organizes
and shares the best and most relevant content on a
specific issue online” (Rohit Bhargava)
2. “A Web Super Hero” (Steve Rosenbaum)

3. Why Curation ?

4. The Social Web is crowded
I’m talking
to you!
I’m looking
for you!

5. It’s hard to get heard !

6. It’s hard to be found !

7. “Brands must become media to
earn relevance.”
Brian Solis

8. So how can you make an impact to
develop your Organization?

9. Try to be everywhere?

10. Spend hours creating relevant
content to engage your audience?

11. Here come the passers

12. The Interest Graph: where Social
Discovery meets Search Relevancy
discover
Social Graph
Interest Graph
noisy
relevant
Search
find

13. 7 Content Curation Best Practices:
1
Start from what you already do and define your format
accordingly
• What Content do you already read? Send by email? Tweet?
What do you
already do?
• Images, Articles, Blog Posts, Events, Videos, SlideShares…
What type of
Content?
What • Pinboard
Story
Magazine
Video Channel
Curation
format?

14. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources

15. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose

16. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view

17. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
5
Make it your Content Hub

18. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
5
Make it your Content Hub
6
Measure your impact

19. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
5
Make it your Content Hub
6
Measure your impact
7
Build your Community of interests

20. Content Curation Ethics:
Beth Kanter (@kanter)

21. Ashoka.org
Leading the way to
an Everyone a Changemaker World
http://changemaking.ashoka.org

22. CancerCommons.org
Bringing science to the patient, and patient
insights to science in Rapid Learning
Communities
http://www.scoop.it/u/beat-cancer

23. ABroaderView.org
Humanitarian missions & Volunteering
http://www.scoop.it/t/travel-information

24. The Encouraging Report
Curating good news!
by Pastor Timothy Utton
http://news.encouragingreport.com

25. Beth Kanter
@kanter
www.scoop.it/u/beth-kanter

26. Thank you!
Join us!
TweetChat on Content Curation for Non-Profits
With JD Lasica (@jdlasica) #scoopitchat
October 18, 2012 – 11am PT
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis