My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.

1. How to Maximize Conversions through SEO
and CRO

2. Who I am

8. Until there’s no moving the needle further

10. The thing is, that sweet spot is often
misunderstood

14. There are ways to make them play well

27. These landing pages are usually your…

28. homepage

29. Blog entries

30. Long form content

31. Linkable assets

39. They go through multiple touches

45. People who convert to paid after visiting only
two or three times

46. Churn soon and fast

57. The content is the same

64. homepage

65. Pricing page

66. Testimonials page

67. Features page

68. This is so we can make the user experience
consistent for both the original and variation

83. That’s because unlike site speed, the h1
element is a front-end element

84. People can actually see it

86. It’s no surprise that the h1 tag is often changed
to improve conversion rates

87. The problem is, what converts most may not
always be what ranks best

88. Let’s take qeryz for example

107. Which image do you think would sell better?

110. Both images are crawled by google

115. Wrap-up

116. How to maximize conversions through SEO and
CRO?

117. 1) Same Landing pages

118. 2) Duplicate content from a/b testing

119. 3) Site speed from a/b or a/b/n testing

120. 4) h1 tag copy

121. 5) Ghost images

122. Test everything while making sure technical
elements play as the same team

123. If you don’t test, you’re losing out

124. You will never know if the orangutan actually
converted better

125. Thank you

126. Contact me/check out