3. The 1940’s: Car ownership 45%
penetration; refrigerator sales
in the US on the rise;
Supermarket sales 10% of
grocery sales
1954
Supermarkets: 41%
Car ownerships: over 50%
1960’s milkman services
penetration 30%
1975: The Supermarket Era
Milkman disruption is
complete
Car ownership: 85%,
Supermarket market share:
75%
Milkmen: 6.9%
How Cars and Refrigerators
Disrupted the Milkman
5. The milkman disruption happened due to:
lack of consumer choice, rising penetration of enabling
technologies (cars, refrigerators) and as a result,
a profound change in retail formats.
You cannot prevent disruption from happening.
But you can leverage the next disruption to your benefit,
By focusing on the consumer, and
adding value through new models. Here’s how…
12. Stage 1: responding
to consumer needs
via products &
services mix
Stage 2: innovation in physical
retail; opening of online shops
Stage 3: from physical to digital to
omni-channel; virtual technology;
AR; VR; NFC and mobile payment
As a result, the retail environment
has changed radically
76. Digital Age Innovation
1. Enablers: the technology allows us to
accomplish much more than before
2. Immediacy: insight to action
3. Shoppability: make yourself available for
purchase where the consumers are
4. Democratization: the consumer sets the
stage and calls the shots. Brand should
consider platforms for participation
5. Flexibility: Adopt a start up mindset (or
adopt a start up)
6. Consumer focus: providing an added value is
still the key success factor
"Wizard" – מענה על שאלות פשוטות דרך הטאבלט, אשר עושה את החישובים וממליץ על המכשיר המתאים ביותר על פי הצרכים והתקציב של הקונה הספציפי והנציג יכול לסייע ללקוח לאתרו ולרכוש אותו
תוצר נוסף של שיטה זו, הוא אגירה של נתונים רבים לגבי צרכי הלקוחות.
.