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1. CASE STUDIES:
A COMPARISON OF THE TWO FILMS
THE FORCE AWAKENS
& SUFFRAGETTE

2. PRODUCTION
THE FORCE AWAKENS
• Walt Disney Motion Pictures
(Conglomerate)
• -Kathleen Kennedy
• -JJ Abrams
• $245M
SUFFRAGETTE
• Ruby Films
(Independent)
• -Alison Owen
• -Faye Ward
• $14M

3. PRODUCTION
THE FORCE AWAKENS
• Kathleen Kennedy
• Raiders of the Lost Ark (1981), Back
to the Future Part III (1990), Jurassic
Park 3 (2001), War Horse (2011)
SUFFRAGETTE
• Alison Owen
• Saving Mr Banks (2013), Jane Eyre
(2011), The Other Boleyn Girl (2008),
Shaun of the Dead (2004)

4. PRODUCTION:
(MAIN) CAST & CREW, FILMING LOCATIONS
THE FORCE AWAKENS
• JJ Abrams
• Harrison Ford, Carrie Fisher, John
Boyega, Daisy Ridley
• England, Iceland, Abu Dhabi,
Scotland, New Mexico, California
SUFFRAGETTE
• Alison Owens
• Carey Mulligan, Helena Bonham-
Carter, Meryl Streep, Brendan
Gleeson
• England

5. PRODUCTION: TECHNOLOGY
THE FORCE AWAKENS
• 35mm cameras
• 65mm IMAX cameras
• CGI
SUFFRAGETTE
• 16mm cameras
• Arri’s Alexa

6. POST-PRODUCTION
THE FORCE AWAKENS
• Bad Robot Productions (Santa
Monica)
• Converted to 3D
SUFFRAGETTE
• Barney Pilling (England)

7. MARKETING
THE FORCE AWAKENS
• -Appearances on TV
• -Trailer debuted live at Star Wars
convention
• -Hashtags and interactions with fans
through social media accounts
• -(Digital) posters
• Merchandising
• Partnerships with companies
SUFFRAGETTE
• Appearances on TV
• -Star Power
• -Social media
• -(Digital posters)
• Merchandising

8. MARKETING: SYNERGOUS CAMPAIGNS
THE FORCE AWAKENS
• -Covergirl & Max Factor
• -Facebook
• -Google
• -Verizon
• -Duracell
• -Subway
• -Duracell
• -Hasbro Toys
SUFFRAGETTE
• -Social media
• -Facebook
• -Twitter
• -Instagram
• Hashtags were used on these
accounts to encourage their audience
to interact

9. MARKETING: CROSS MEDIA CONVERGENCE
THE FORCE AWAKENS
• -Video games
• -Apps on the App Stores
• -Comic books and novels
• -Clothing and accessories
• -Toys and collectables
SUFFRAGETTE
• -Hashtags on social media
• -Posters
• -Clothing
• -Accessories

10. DISTRIBUTION
THE FORCE AWAKENS
• Walt Disney Motion Pictures
• Saturation
• Over 30,000 screens worldwide
SUFFRAGETTE
• Pathé (UK & Ireland)
• Focus Features (US & Canada)
• Modified Wide/ Limited release
• -in UK, only in Vue & Cineworld
• 517 screens worldwide

11. EXHIBITION
THE FORCE AWAKENS
• Dec 18th 2015
• 24 weeks
• 2D, 3D, IMAX
SUFFRAGETTE
• Oct 12th 2015
• 12 weeks
• 2D

12. EXHIBITION
THE FORCE AWAKENS
• $2,058,662,225
• $1.81BN
• Global
• Download (from Disney): April 1st 2016
• DVD & Blu-Ray: April 5th 2016
SUFFRAGETTE
• $16,002,420
• $2M
• UK, US & Canada
• Download, DVD & Blu-Ray:
• US & Canada: 2nd Feb 2016
• UK: 29th Feb 2016

13. EXHIBITION
THE FORCE AWAKENS
• Males, (primarily fans of the original
films) aged 18-50
• ABC1
SUFFRAGETTE
• Females, aged 18-35
• ABC1

14. RECEPTION
THE FORCE AWAKENS
• 49 awards & 117 nominations
• BAFTA: Best Special Effects
SUFFRAGETTE
• 14 awards & 14 nominations
• Turia: Best Foreign Film

15. RECEPTION
THE FORCE AWAKENS
• Praised for countering the typical
stereotype of a male hero in action
films
• Praised for diversity
SUFFRAGETTE
• Accused of erasure and whitewashing
the struggle for equal rights

16. OVERALL
TFA was obviously the more successful film-which is evident when seeing how it
made a profit of over $1.5BN.
However, Suffragette did the best it could but due to having a smaller budget and a
smaller distribution company, it was unable to have the same impact that TFA did.
The larger budget and the partnership with a large conglomerate (that was also part
of an oligopoly that controlled 90% of the US film industry) is ultimately what led to
TFA’s success