SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
Do you know your content ROI?
IF IT DON’T MAKE DOLLARS,
IT DON’T MAKE SENSE
Hana Abaza, Director of Marketing,
WHY
IT’S
HOT
WHY
IT’S
NOT
$44 billion is poured into content
marketing annually, but businesses
lack the infrastructure to succeed.

CONTENT IS NOT CONVERTING
IS YOUR CONTENT RESONATING WITH PEOPLE?
IS YOUR CONTENT DRIVING GROWTH?
HOW CONTENT CAN IMPACT GROWTH
Direct signups
Increase in lead quality
Increase in lead quantity
Shorter sales cycle
Lower cost per lead
Less churn
Growth Metrics
•  CTA conversion
•  Visit to lead conversion
•  Lead to customer conversion
•  Cost per lead / customer
•  Churn rate
Engagement Metrics
•  Time on site
•  Pages per visit
•  Social shares
•  Bounce rate
•  Search rankings
GROWTH METRICSENGAGMENT METRICS VS
According to Joe, 3 Things That Matter
Is it converting customers?
Is it saving money?
Is it helping with customer retention?
Source: hub.uberflip.com
CALCULATING ROI
(Revenue Generated – Cost of Content Marketing) /
Cost of Content Marketing = ROI
But there are other things to consider…
Content can have a measurable impact on brand perception…
Source: Buzzfeed
Source: Buzzfeed 
Content can have a measurable impact on brand perception…
Understanding your business metrics will help you figure out and boost your marketing ROI.
Source: Rand Fishkin
FANTASY…
Understanding your business metrics will help you figure out and boost your marketing ROI.
Source: Rand Fishkin
REALITY…
Know your audience
Craft amazing content
Be consistent
But these aren’t enough…
TIPS TO BOOSTING CONTENT ROI
EXPERIENCE MATTERS
•  No distinct call to action
•  No recommended content
•  Nowhere to subscribe
•  No images or videos
•  No discovery
•  No mobile experience
AVOID THIS!
Try this…
Call to
action
Recommend
content
Imagery
Discover
http://resources.taulia.com/h/
TARGETING MATTERS
CONTROL MATTERS
CTAs MATTER
If it don't make dollars, it don't make sense. Do you know your content ROI?
Hana Abaza
Director of Marketing
uberflip.com
Thank you!

Contenu connexe

Tendances

Inbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 RecapInbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 RecapHubSpot
 
Inbound Marketing
Inbound  MarketingInbound  Marketing
Inbound MarketingAziz Morsly
 
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]Internet Marketing Software - WordStream
 
How To Create B2B Content That Converts
How To Create B2B Content That ConvertsHow To Create B2B Content That Converts
How To Create B2B Content That ConvertsMichael Brenner
 
How To Win With Inbound Marketing
How To Win With Inbound MarketingHow To Win With Inbound Marketing
How To Win With Inbound MarketingRapidan Inbound
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
 
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
 
Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...HubSpot
 
Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]HubSpot
 
An overview of inbound marketing strategy
An overview of inbound marketing strategyAn overview of inbound marketing strategy
An overview of inbound marketing strategywebcoupersInsight
 
Under the hood of Google Analytics
Under the hood of Google AnalyticsUnder the hood of Google Analytics
Under the hood of Google AnalyticsMayeCreate Design
 
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...NewsCred
 
Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the WeedsPost-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the Weedsion interactive
 
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...HubSpot
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing FlywheelTodd Ebert
 
Analytics HubSpot May2009
Analytics HubSpot May2009Analytics HubSpot May2009
Analytics HubSpot May2009HubSpot
 
Funnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing OperationFunnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing OperationKapost
 
The 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing AutomationThe 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing AutomationHubSpot
 
Sales Marketing Alignment
Sales Marketing AlignmentSales Marketing Alignment
Sales Marketing AlignmentHubSpot
 

Tendances (20)

Inbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 RecapInbound Publishers Summit 2015 Recap
Inbound Publishers Summit 2015 Recap
 
Inbound Marketing
Inbound  MarketingInbound  Marketing
Inbound Marketing
 
Inbound Marketing Overview
Inbound Marketing OverviewInbound Marketing Overview
Inbound Marketing Overview
 
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
Hacking PPC Leads: How to Get 3X More Customers [WordStream & Infusionsoft]
 
How To Create B2B Content That Converts
How To Create B2B Content That ConvertsHow To Create B2B Content That Converts
How To Create B2B Content That Converts
 
How To Win With Inbound Marketing
How To Win With Inbound MarketingHow To Win With Inbound Marketing
How To Win With Inbound Marketing
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
 
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...
 
Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...
 
Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]Inbound Marketing Week 2015 [#IMW15]
Inbound Marketing Week 2015 [#IMW15]
 
An overview of inbound marketing strategy
An overview of inbound marketing strategyAn overview of inbound marketing strategy
An overview of inbound marketing strategy
 
Under the hood of Google Analytics
Under the hood of Google AnalyticsUnder the hood of Google Analytics
Under the hood of Google Analytics
 
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Mon...
 
Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the WeedsPost-Click Marketing: Taking Landing Page Optimization Out of the Weeds
Post-Click Marketing: Taking Landing Page Optimization Out of the Weeds
 
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
 
Analytics HubSpot May2009
Analytics HubSpot May2009Analytics HubSpot May2009
Analytics HubSpot May2009
 
Funnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing OperationFunnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
 
The 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing AutomationThe 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing Automation
 
Sales Marketing Alignment
Sales Marketing AlignmentSales Marketing Alignment
Sales Marketing Alignment
 

Similaire à If it don't make dollars, it don't make sense. Do you know your content ROI?

Channel marketing webinar with channeltivity
Channel marketing webinar with channeltivityChannel marketing webinar with channeltivity
Channel marketing webinar with channeltivityadamenbar
 
DANA Week 3 Social Analytics
DANA Week 3 Social AnalyticsDANA Week 3 Social Analytics
DANA Week 3 Social AnalyticsWhitney Hoffman
 
Module six measurement final
Module six measurement finalModule six measurement final
Module six measurement finalLucy Sutton
 
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Julia McCoy
 
News cred guide_to_content_marketing_roi
News cred guide_to_content_marketing_roiNews cred guide_to_content_marketing_roi
News cred guide_to_content_marketing_roiAnne B. Patrick
 
The Ultimate Guide to Measuring the ROI of Content Marketing
The Ultimate Guide to Measuring the ROI of Content MarketingThe Ultimate Guide to Measuring the ROI of Content Marketing
The Ultimate Guide to Measuring the ROI of Content MarketingMohamed Mahdy
 
My Puget Sound AMA Slides on B2B Customer Acquisition Strategies
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesMy Puget Sound AMA Slides on B2B Customer Acquisition Strategies
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesBrian Hansford
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaGlen Dimaandal
 
The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...
The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...
The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...Kapost
 
Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
 
An Internet Marketing Optimization Primer
An Internet Marketing Optimization PrimerAn Internet Marketing Optimization Primer
An Internet Marketing Optimization PrimerMichael Myles
 
NewsCred's Ultimate Guide to Content Marketing ROI
NewsCred's Ultimate Guide to Content Marketing ROINewsCred's Ultimate Guide to Content Marketing ROI
NewsCred's Ultimate Guide to Content Marketing ROIstu.Dio
 
Ultimate Guide to Content Marketing ROI
Ultimate Guide to Content Marketing ROIUltimate Guide to Content Marketing ROI
Ultimate Guide to Content Marketing ROIEvgeny Tsarkov
 
Newscred's: Ultimate guide to content marketing Dec 2013
Newscred's: Ultimate guide to content marketing Dec 2013Newscred's: Ultimate guide to content marketing Dec 2013
Newscred's: Ultimate guide to content marketing Dec 2013Brian Crotty
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
 
User Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsUser Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsDavid Ehrenberg
 
[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf
[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf
[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdfDon Arceri | AspireDigital.org
 
The 2017 State of B2B Digital Marketing Report
The 2017 State of B2B Digital Marketing ReportThe 2017 State of B2B Digital Marketing Report
The 2017 State of B2B Digital Marketing ReportDemandWave
 
GMAC Deck - HubSpot - Increase Apps and Reduce Costs_final
GMAC Deck - HubSpot - Increase Apps and Reduce Costs_finalGMAC Deck - HubSpot - Increase Apps and Reduce Costs_final
GMAC Deck - HubSpot - Increase Apps and Reduce Costs_finalLeigh Fitzgerald
 
B2B Online Marketing Programs
B2B Online Marketing ProgramsB2B Online Marketing Programs
B2B Online Marketing Programspearljohnson10
 

Similaire à If it don't make dollars, it don't make sense. Do you know your content ROI? (20)

Channel marketing webinar with channeltivity
Channel marketing webinar with channeltivityChannel marketing webinar with channeltivity
Channel marketing webinar with channeltivity
 
DANA Week 3 Social Analytics
DANA Week 3 Social AnalyticsDANA Week 3 Social Analytics
DANA Week 3 Social Analytics
 
Module six measurement final
Module six measurement finalModule six measurement final
Module six measurement final
 
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...
Infographic: The ROI of Content Marketing (In Numbers Everyone Understands an...
 
News cred guide_to_content_marketing_roi
News cred guide_to_content_marketing_roiNews cred guide_to_content_marketing_roi
News cred guide_to_content_marketing_roi
 
The Ultimate Guide to Measuring the ROI of Content Marketing
The Ultimate Guide to Measuring the ROI of Content MarketingThe Ultimate Guide to Measuring the ROI of Content Marketing
The Ultimate Guide to Measuring the ROI of Content Marketing
 
My Puget Sound AMA Slides on B2B Customer Acquisition Strategies
My Puget Sound AMA Slides on B2B Customer Acquisition StrategiesMy Puget Sound AMA Slides on B2B Customer Acquisition Strategies
My Puget Sound AMA Slides on B2B Customer Acquisition Strategies
 
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela PenaPPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
PPC in a Multi-Channel Marketing Campaign by Sheila Dela Pena
 
The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...
The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...
The Content Marketing Platform: Why Kapost is Critical to Content Marketing S...
 
Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)Inbound Marketing - Get Found by More Customers (Glasgow)
Inbound Marketing - Get Found by More Customers (Glasgow)
 
An Internet Marketing Optimization Primer
An Internet Marketing Optimization PrimerAn Internet Marketing Optimization Primer
An Internet Marketing Optimization Primer
 
NewsCred's Ultimate Guide to Content Marketing ROI
NewsCred's Ultimate Guide to Content Marketing ROINewsCred's Ultimate Guide to Content Marketing ROI
NewsCred's Ultimate Guide to Content Marketing ROI
 
Ultimate Guide to Content Marketing ROI
Ultimate Guide to Content Marketing ROIUltimate Guide to Content Marketing ROI
Ultimate Guide to Content Marketing ROI
 
Newscred's: Ultimate guide to content marketing Dec 2013
Newscred's: Ultimate guide to content marketing Dec 2013Newscred's: Ultimate guide to content marketing Dec 2013
Newscred's: Ultimate guide to content marketing Dec 2013
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
 
User Acquisition Bootcamp for Startups
User Acquisition Bootcamp for StartupsUser Acquisition Bootcamp for Startups
User Acquisition Bootcamp for Startups
 
[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf
[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf
[PC-P] VAR Advanced Sales Training Diagnostic & Goal Setting.pdf
 
The 2017 State of B2B Digital Marketing Report
The 2017 State of B2B Digital Marketing ReportThe 2017 State of B2B Digital Marketing Report
The 2017 State of B2B Digital Marketing Report
 
GMAC Deck - HubSpot - Increase Apps and Reduce Costs_final
GMAC Deck - HubSpot - Increase Apps and Reduce Costs_finalGMAC Deck - HubSpot - Increase Apps and Reduce Costs_final
GMAC Deck - HubSpot - Increase Apps and Reduce Costs_final
 
B2B Online Marketing Programs
B2B Online Marketing ProgramsB2B Online Marketing Programs
B2B Online Marketing Programs
 

Plus de Hana Abaza

Product Marketing Inside Out
Product Marketing Inside OutProduct Marketing Inside Out
Product Marketing Inside OutHana Abaza
 
What Is Product Marketing?
What Is Product Marketing? What Is Product Marketing?
What Is Product Marketing? Hana Abaza
 
Product Marketing Crash Course
Product Marketing Crash CourseProduct Marketing Crash Course
Product Marketing Crash CourseHana Abaza
 
Cat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting ContentCat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting ContentHana Abaza
 
Content is for Closers: How to Leverage Content for Sales Enablement
Content is for Closers: How to Leverage Content for Sales Enablement Content is for Closers: How to Leverage Content for Sales Enablement
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
 
How to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead GenHow to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead GenHana Abaza
 
How To 10X Your Content Team's Productivity
How To 10X Your Content Team's ProductivityHow To 10X Your Content Team's Productivity
How To 10X Your Content Team's ProductivityHana Abaza
 
Blogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingBlogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingHana Abaza
 
How to Create Compelling Content for Boring Industries
How to Create Compelling Content for Boring IndustriesHow to Create Compelling Content for Boring Industries
How to Create Compelling Content for Boring IndustriesHana Abaza
 
Stress, Startups and Survival
Stress, Startups and SurvivalStress, Startups and Survival
Stress, Startups and SurvivalHana Abaza
 
Startup Marketing
Startup MarketingStartup Marketing
Startup MarketingHana Abaza
 
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content MarketingEverything You Need To Know About Content Marketing
Everything You Need To Know About Content MarketingHana Abaza
 

Plus de Hana Abaza (12)

Product Marketing Inside Out
Product Marketing Inside OutProduct Marketing Inside Out
Product Marketing Inside Out
 
What Is Product Marketing?
What Is Product Marketing? What Is Product Marketing?
What Is Product Marketing?
 
Product Marketing Crash Course
Product Marketing Crash CourseProduct Marketing Crash Course
Product Marketing Crash Course
 
Cat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting ContentCat Videos, List Posts and Other Myths of High Converting Content
Cat Videos, List Posts and Other Myths of High Converting Content
 
Content is for Closers: How to Leverage Content for Sales Enablement
Content is for Closers: How to Leverage Content for Sales Enablement Content is for Closers: How to Leverage Content for Sales Enablement
Content is for Closers: How to Leverage Content for Sales Enablement
 
How to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead GenHow to Optimize the Content Experience for Lead Gen
How to Optimize the Content Experience for Lead Gen
 
How To 10X Your Content Team's Productivity
How To 10X Your Content Team's ProductivityHow To 10X Your Content Team's Productivity
How To 10X Your Content Team's Productivity
 
Blogging in the Age of Modern Marketing
Blogging in the Age of Modern MarketingBlogging in the Age of Modern Marketing
Blogging in the Age of Modern Marketing
 
How to Create Compelling Content for Boring Industries
How to Create Compelling Content for Boring IndustriesHow to Create Compelling Content for Boring Industries
How to Create Compelling Content for Boring Industries
 
Stress, Startups and Survival
Stress, Startups and SurvivalStress, Startups and Survival
Stress, Startups and Survival
 
Startup Marketing
Startup MarketingStartup Marketing
Startup Marketing
 
Everything You Need To Know About Content Marketing
Everything You Need To Know About Content MarketingEverything You Need To Know About Content Marketing
Everything You Need To Know About Content Marketing
 

Dernier

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 

Dernier (20)

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 

If it don't make dollars, it don't make sense. Do you know your content ROI?