How to Maximize the Impact of Video Content with Retargeting

•

0 j'aime•324 vues

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

Marketing

@MStinsonRoss
HOW TO MAXIMIZE THE IMPACT OF
VIDEO CONTENT WITH RETARGETING

@MStinsonRoss
AGENDA
● Maximize the impact of video content with
behavioral retargeting
● Track and optimize video marketing in
campaigns
● Prioritize the various video marketing options

@MStinsonRoss
45% of people watch more than an
hour of Facebook or YouTube
videos every week.

@MStinsonRoss
100 million hours of video are
watched every day on Facebook.

@MStinsonRoss
Over 3 billion hours of video are
watched each month on YouTube.

@MStinsonRoss
36% of consumers view videos
over 5 min in length on mobile
devices.

@MStinsonRoss
Your customers are watching
video content.

@MStinsonRoss
How we use that behavior for
something actionable?

@MStinsonRoss
GOAL +
VIDEO CONTENT
+ AUDIENCE

@MStinsonRoss
•Drive Traffic to Website or
Storefront
•Increase Press Mentions

@MStinsonRoss
•Generate New Leads
•Increase Sales & Sign-ups

@MStinsonRoss
Cultivate a community of 10,000
likeminded Facebook users likely to
purchase fair-trade sustainable
clothing online.

@MStinsonRoss
Convert doctors eligible for
med-mal coverage from
Facebook connections to leads
at a rate of 9%.

@MStinsonRoss
Site Visitors – 9,700
Video Viewers – 3,700

@MStinsonRoss
●Facebook
●Twitter
●Instagram
●Snapchat
●LinkedIn
●YouTube
●Vimeo

@MStinsonRoss
•Full-scale Commercial
Production
•Professional Animation
•DIY Production
•Live Broadcasting

@MStinsonRoss
THANK YOU
MICHELLE@APOGEERESULTS.COM

Contenu connexe

Similaire à How to Maximize the Impact of Video Content with Retargeting

Power of Social Media Video MERGEshow OrlandoGruen Digital Marketing

Tune into the power of social media video for your business Michelle Stinson Ross

Fulfilling the Mad Men Promise of Creative - Michelle Stinson-RossState of Search Conference

Influencer Marketing and Link BuildingMichelle Stinson Ross

Marketo Summit: Social Media + Storytelling = Awesomesauce!Michael Brito | Zeno Group

Telling Unskippable Stories with YouTube AdsInternet Marketing Software - WordStream

Social media marketing EmilinaRebello

iris Guide to Social ChannelsIris

Using Paid Search in 2017Joe Martinez

Social Media Trends in 2018Jeraldine Phneah

Content Marketing Strategy 2017WRite Things

The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid ThemMarketo

Digital Marketing Master Class Session 5Kenny Soto

Influencer Marketing: From Content to CommerceTrepoint

Digital Path to Purchase: From Content to ConversionTrepoint

Is Content Marketing Dead? If So, How to Revive ItEric T. Tung

How to build your paid ad strategy webinarStephanieGriffith19

3Ton30: Understand Native Advertising on Social MediaCentro

Digital Marketing Trends Digital Giants

Joe Stanhope - Reimagining the Technology Foundation for MarketingJulia Grosman

Similaire à How to Maximize the Impact of Video Content with Retargeting (20)

Power of Social Media Video MERGEshow Orlando

Tune into the power of social media video for your business

Fulfilling the Mad Men Promise of Creative - Michelle Stinson-Ross

Influencer Marketing and Link Building

Marketo Summit: Social Media + Storytelling = Awesomesauce!

Telling Unskippable Stories with YouTube Ads

Social media marketing

iris Guide to Social Channels

Using Paid Search in 2017

Social Media Trends in 2018

Content Marketing Strategy 2017

The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them

Digital Marketing Master Class Session 5

Influencer Marketing: From Content to Commerce

Digital Path to Purchase: From Content to Conversion

Is Content Marketing Dead? If So, How to Revive It

How to build your paid ad strategy webinar

3Ton30: Understand Native Advertising on Social Media

Digital Marketing Trends

Joe Stanhope - Reimagining the Technology Foundation for Marketing

Plus de Hanapin Marketing

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing

5 Reasons to Use Amazon DSP in 2020Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing

Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing

Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing

The Untapped Power of Quora AdsHanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing

Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing

Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing

Building Optimised Post-Click ExperiencesHanapin Marketing

Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing

Keynote: How to Supercharge Your PPC CareerHanapin Marketing

Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing

Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing

What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing

Data Driven AdvertisingHanapin Marketing

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing

Plus de Hanapin Marketing (20)

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta

5 Reasons to Use Amazon DSP in 2020

Identify & Leverage YouTube Audiences for Organic & Paid Growth

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

The Untapped Power of Quora Ads

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Building Optimised Post-Click Experiences

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

Why You Should (Not) be Using Automated Bidding Strategies

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Data Driven Advertising

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...

Dernier

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz

When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova

SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711

Talent Management for mba 3rd sem usefulAtifaArbar

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World

The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14

The power of SEO-driven market intelligenceHinde Lamrani

Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya

The Impact of Digital Technologies bruguardarib

Storyboards for my Final Major Project VideoSineadBidwell

Exploring The World Of Adult Ad Networks.pdfadult marketing

Fiverr's Product Marketing Interview AssignmentFarrel Brest

Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica

Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing

ASO Process: What is App Store OptimizationAli Raza

Influencer Marketing Power point presentationdgtivemarketingagenc

Dernier (20)

Understanding the Affiliate Marketing Channel; the short guide

Miss Immigrant USA Activity Pageant Program.pdf

When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...

SEO and Digital PR - How to Connect Your Teams to Maximise Success

5 Digital Marketing Tips | Devherds Software Solutions

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet

Talent Management for mba 3rd sem useful

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf

The Evolution of Internet : How consumers use technology and its impact on th...

The power of SEO-driven market intelligence

Digital Marketing Courses In Pune- school Of Internet Marketing

The Impact of Digital Technologies

Storyboards for my Final Major Project Video

Exploring The World Of Adult Ad Networks.pdf

Fiverr's Product Marketing Interview Assignment

Codes and Conventions of Film Magazine Websites.pptx

Master the Art of Digital Recruitment in Asia.pdf

ASO Process: What is App Store Optimization

Influencer Marketing Power point presentation

How to Maximize the Impact of Video Content with Retargeting

1. @MStinsonRoss HOW TO MAXIMIZE THE IMPACT OF VIDEO CONTENT WITH RETARGETING

2. @MStinsonRoss MICHELLE STINSON ROSS @MStinsonRoss Director of Marketing Operations Conference Speaker, Trainer & Regular Industry Contributor Marketing Generalist with experience integrating Content, Search, Social, Paid, Email & Traditional Marketing

3. @MStinsonRoss

4. @MStinsonRoss

5. @MStinsonRoss AGENDA ● Maximize the impact of video content with behavioral retargeting ● Track and optimize video marketing in campaigns ● Prioritize the various video marketing options

6. @MStinsonRoss 45% of people watch more than an hour of Facebook or YouTube videos every week.

7. @MStinsonRoss 100 million hours of video are watched every day on Facebook.

8. @MStinsonRoss Over 3 billion hours of video are watched each month on YouTube.

9. @MStinsonRoss 36% of consumers view videos over 5 min in length on mobile devices.

10. @MStinsonRoss Your customers are watching video content.

11. @MStinsonRoss FANTASTIC………………

12. @MStinsonRoss How we use that behavior for something actionable?

13. @MStinsonRoss MAXIMUM IMPACT

14. @MStinsonRoss GOAL + VIDEO CONTENT + AUDIENCE

15. @MStinsonRoss •Increased Brand Awareness •Boost Brand Engagement •Build Community

16. @MStinsonRoss •Drive Traffic to Website or Storefront •Increase Press Mentions

17. @MStinsonRoss •Generate New Leads •Increase Sales & Sign-ups