Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
2. We make our clients the
heroes of their organization.
We’re a digital marketing agency with deep
expertise in a narrow-range of high-growth
digital marketing solutions including
paid search, paid social, programmatic
and conversion rate optimization.
We help complex businesses that have multiple
brands, products, locations and/or services
grow and expand their business.
Hanapin also produces:
3. Join the Conversation
Include the hashtag #thinkppc
in your Twitter tweets, or use
the webinar question box to
send us questions.
4. What’s your primary
goal on YouTube?
A. Grow number of subscribers
B. Sell stuff
C. Video views - general
product/service awareness
D. I don’t have a goal
E. Other
5. What is your
estimated monthly
PPC spend?
A. 0 - $5,000
B. $5001 - $10,000
C. $10,001 - $20,000
D. $20,000+
7. What makes a good YouTube channel?
A channel which adheres to a strong value
proposition
A strong “Value Prop” should answer 3 questions:
1. What is the channel about?
2. Who is the target audience?
3. Why should viewers watch this channel?
24. Creating
Value
● Define your target audience
● Serve only that target audience
● Put the needs of the viewer
first
● Make it easy for the viewer to
understand
26. Quick tips
Quality matters: right voice-over
improves ad recall by 40%
Branding, Branding, Branding
Tell people what to do: e.g. add
“search bar” with search term at end
30. Awareness & Recall
● Speed at beginning
performs 34% better
● Focus on product, not
brand
● Creative tips:
● Entertainment, not engagement
● Unexpected context
● 30 seconds or less
Consideration
● Focus on ONE
product/service
● Demo
● Creative tips:
○ “real life” examples
○ Human, not corporate language
○ 30 seconds or less
31. Purchase Intent
● Focus on product, not
brand
● Creative tips:
● Shorter the better - get to the point
within 5 seconds
● Tell what the product/service does,
not how it will make consumer feel
● 30 seconds or less
● Example
Favorability
● If your goal is increasing
market share- Brand lift
2.0
● Story over product -
connect users to a cause
● Creative tips:
○ Break 4th wall
○ “Love” #1 verb
○ If possible, include influencers
32.
33. For our webinar
attendees today:
A. I’d like a discount from
TubeBuddy.
B. I’d like more information
about Hero Conf Austin.
C. I’d like an account analysis
from Hanapin ($15K monthly
spend minimum).
D. All of the above.
E. No, thanks.