Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Intro to Unbounce
1. “ Unbounce is a critical part of our workflow. It helps us answer our clients
faster, and gives us complete control over the click-to-conversion process.”
- Andrew Miller -
Co-Founder of Workshop Digital
PRODUCE BETTER
BUSINESS
OPPORTUNITIES
CLIENT RESULTS
with Unbounce, the Landing Page Builder for Agencies
AND UNLOCK NEW
2. A landing page is a standalone web page dedicated to
a single product, service or campaign.
To improve marketing ROI for clients, agencies need the ability
to publish landing pages quickly — and without constantly
asking for design and development support.
There are 2 basic types
of landing page:
Designed to capture
user data such as
names and emails
Lead Generation
Used to persuade
visitors to click to
another page
Click-through
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3. Common Ways to Use
Landing Pages
Lead Generation
Webinar Registration
Email List Subscription
Ebook Downloads Events
Contests &
SweepstakesCoupon Redemption
Appointment Booking
Ecommerce Sales
Funnel
Product Launch
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4. 80%
of digital
marketers
Send traffic
to homepages
Lower
Conversion
Rates
Higher
Cost-Per-
Click
Since landing pages focus on conversion — while homepages focus
on exploration—landing pages should act as the foundation of every
marketing campaign.
YOUR
AGENCY
Sends traffic to
dedicated landing pages
Higher Conversion
Rates
Higher AdWords
Quality Score
Lower
Cost-Per-Click
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5. You hatch a
campaign idea
Roadblocks
Talent Gaps
Design Headaches
Development Roadblocks
Client Approval Cycles
Scope Creep / Cost Overruns
Room for Error
The Problem?
Landing Page Development Is
Costly & Time-Consuming
Day 1
Day 16 - 19
You pitch your
client on
the idea
Day 2
You consult
your designers
and developers,
and work
begins
Day 3 - 15
Wireframes,
mock ups, reviews
Your landing
page is
developed
You start thinking
about third-party
tools and A/B
testing
Day 25
Day 20
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6. The Solution:
Use Unbounce
to Build, Publish
& A/B Test
Landing Pages
Without I.T.
With Unbounce,
there’s less reliance on
developers
and you save time
while improving
your clients’ ROI
Day 1
You hatch an idea and use
Unbounce’s drag & drop
editor to build a comp that
matches your client’s
branding
Day 2
You pitch your client on the
idea and show them the comp
Day 3
You quickly and easily incorporate
your client’s feedback and finalize
their new high-converting
landing page
You publish the landing page,
and immediately start A/B testing
to increase conversions
Day 4
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7. "
Unbounce is so easy to use — we don’t have to rely on technical
people to pull something together. We like how we can put stuff up fast…
and it's very cost effective.”
- Andrew Eades -
Spire Advertising
Clients will love
how increased conversions
improve their ROI
Designers will love
how closely they can match
each client’s vision
and brand
Account Managers will love
how landing pages improve
results & reduce headaches
Leadership will love
how improved results unlock
new business opportunities
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8. 7
Unlock New Capabilities
Using Unbounce is like adding a flexible,
multi-skilled landing page expert to your
team. You get UX , optimization and
development capabilities, plus data-
driven insights to share with clients.
Win your clients’ trust
by keeping all your promises.
Unbounce empowers you to
nail deadlines, avoid cost
overruns and back up every
recommendation with cold,
hard data.
Keep Every Promise
Add precision to the process
of estimating, building and approving
for clients. Say goodbye to ‘scattershot’
estimates, InDesign mock-ups
and staging environments.
Say Goodbye to Guesswork
Our Agency Support Team
will never leave you hanging.
When it’s time to launch
campaigns for your clients,
our Success Coaches will
be there to ensure a smooth ride.
Get Support When It Matters
Unbounce keeps your team
organized, connected and focused
on results. Move quickly from pitch
to execution with our cloud-based
builder and multi-user features.
Achieve End-to-End Efficiency
Uncover exciting new growth
opportunities for your agency;
capture reliable revenue streams
by winning ongoing retainer
work with quality clients.
Capture New Opportunities
How Unbounce Helps You Drive Better Results
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9. 99%
Customer
satisfaction
rating
Phone Email
99.99% 17 Success coaches
with agency
expertise
4 Data centres
worldwide
Live Chat
Included with all plans
We’ve Got Your Back
We’re invested in the success of every agency
that uses our platform. When you join Unbounce,
we act as true partners to your team.
"What I love about Unbounce, even more so than the tool,
is the advanced support that you’ve been giving beyond the call of duty,
and the educational resources you provide."
- Joe Faillace-
Founder at Nexus Conversions
Server up time
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10. 9
A Platform Your Agency Will Never Outgrow
Match Your Clients’
Visions & Brands
With the world’s most customizable
landing page builder, you can make
sure every button, form and image
turns out as planned and matches
your clients’ vision and brands.
Easy Coordination
& Collaboration
Manage multiple clients from one
account. Copy & paste landing pages
between accounts, stay organized with
campaign grouping, and easily collaborate
with your teammates and clients.
Customize for Desktop
& Mobile
Your clients’ landing pages will look
great on any device with templates
optimized for both desktop and
mobile screen sizes.
Get Killer Data
Gather rich insights with advanced
data and optimization tools, and use
them to inform better results and
demonstrate why you’re valuable to
clients.
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11. 10
Choose from hundreds of mobile
responsive templates, then customize
every element with our drag &
drop editor.
Use High-Converting Templates
Use Script Manager to embed any
code (like Google Analytics)
to multiple pages at once.
Track Your Success
Easily integrate Unbounce with your
favourite email, CRM, marketing
automation or analytics tools.
Integrate Everything
Publish landing pages to your
clients’ WordPress sites with 1 click.
Just log in to WordPress, install the plugin,
and start publishing!
Easily Publish to WordPress
Unbounce automatically
secures your landing pages
with SSL encryption—
and displays an HTTPS address.
Create Trusted Experiences
Use parallax scrolling and
full-page background images
to make your landing pages ‘pop.’
Use Advanced
Design Features
Improve your clients’ AdWords
quality score and improve conversion
rates by matching text to the exact
keywords their audience is searching.
Boost Quality Score with
Dynamic Text
Use brandable lead notifications
to alert your clients each time
a visitor is converted to leads,
sales or signups.
Show Off Your Success
T
1
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13. Digital marketing agency tasked
with driving online growth
for New Balance Chicago
Launched new campaign using
Facebook ads, Unbounce
landing pages & personalized
emails
"We're always looking for ways to provide more value to our clients.
As a growing agency, we leveraged Unbounce to expand our service
offerings without increasing headcount or implementing
new internal processes."
- Mark Bunker -
Partner & Creative Director at Effin Amazing
READ THE CASE STUDY
Drove 200% sales increase
at half the spend of previous
Facebook campaigns
Designers “virtually cloned”
New Balance homepage, then
optimized for conversions
Virginia-based PPC agency
with mostly local accounts
Moved to Unbounce in effort
to increase conversions and
avoid roadblocks
Increased client conversion
rates from 5% to 20%
with consistent testing
Scaled entire agency based
on Unbounce platform
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READ THE CASE STUDY
14. We'll Show You
How to Drive
Better Results for
Your Clients
Just Give Us 30 Minutes
agencies@unbounce.com
1-888-515-9161
Phil Climie
SCHEDULE MY 1-ON-1 DEMO
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