Search Engine Marketing A 40-minute primer on using search engines to grow your business.

•Télécharger en tant que PPT, PDF•

11 j'aime•992 vues

Hanapin Marketing

Technologie Design

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three main sections Slide 2

[object Object],[object Object],[object Object],Section 1: What is SEM? Slide 3

[object Object],[object Object],[object Object],What is SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],Slide 4

[object Object],[object Object],[object Object],What is PPC? ,[object Object],[object Object],[object Object],[object Object],Slide 6

[object Object],[object Object],[object Object],[object Object],[object Object],What isn’t search engine marketing? Slide 8

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why you need SEM Slide 11

[object Object],[object Object],Section 2: Tactics and strategies Slide 12

Toddlers aren’t interested in physics Slide 13

[object Object],[object Object],Keywords 101 Slide 14

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to start Slide 15

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 2: Conduct research Slide 16

[object Object],[object Object],[object Object],[object Object],Phase 3: Keyword selection Slide 17

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keyword selection – cont’d Slide 18

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Slide 19

[object Object],[object Object],[object Object],SEO: Content Slide 20

[object Object],[object Object],[object Object],[object Object],SEO: Links Slide 23

[object Object],[object Object],[object Object],[object Object],Grouping keywords Slide 25

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing ads Slide 26

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing landing pages Slide 27

[object Object],[object Object],[object Object],Section 3: Putting it all together Slide 29

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case study - AuthorHouse Slide 30

Case study – Nova Hydraulics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 31

Balancing SEO and PPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 32

Action Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 33

Thank you! Pat East [email_address] 812.330.3134 x106

Recommandé

Bluetooth Market (Worldwide) MobiNear Christian Chabrerie

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing

5 Reasons to Use Amazon DSP in 2020Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing

Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing

Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing

Recommandé

Bluetooth Market (Worldwide) MobiNear Christian Chabrerie

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing

5 Reasons to Use Amazon DSP in 2020Hanapin Marketing

Identify & Leverage YouTube Audiences for Organic & Paid GrowthHanapin Marketing

Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing

Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing

Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing

The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing

The Untapped Power of Quora AdsHanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing

How to Maximize the Impact of Video Content with RetargetingHanapin Marketing

Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing

Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing

Building Optimised Post-Click ExperiencesHanapin Marketing

Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing

Keynote: How to Supercharge Your PPC CareerHanapin Marketing

Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing

Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing

What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing

Data Driven AdvertisingHanapin Marketing

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing

The Power of Offline Data, OnlineHanapin Marketing

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...Hanapin Marketing

Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing

Boost Your Brand and Bottom Line with Instagram AdsHanapin Marketing

How to Supercharge Your Audience Performance with Google AnalyticsHanapin Marketing

Leveraging Geography for PPCHanapin Marketing

A Call to Action for Generative AI in 2024Results

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55

Contenu connexe

Plus de Hanapin Marketing

The Untapped Power of Quora AdsHanapin Marketing

Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing

Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing

How to Maximize the Impact of Video Content with RetargetingHanapin Marketing

Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing

Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing

Building Optimised Post-Click ExperiencesHanapin Marketing

Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing

Keynote: How to Supercharge Your PPC CareerHanapin Marketing

Ad Extensions as a Lever for Powerful Text AdsHanapin Marketing

Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing

What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing

Data Driven AdvertisingHanapin Marketing

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing

The Power of Offline Data, OnlineHanapin Marketing

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...Hanapin Marketing

Transforming Multichannel Marketing into Omni-ChannelHanapin Marketing

Boost Your Brand and Bottom Line with Instagram AdsHanapin Marketing

How to Supercharge Your Audience Performance with Google AnalyticsHanapin Marketing

Leveraging Geography for PPCHanapin Marketing

Plus de Hanapin Marketing (20)

The Untapped Power of Quora Ads

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

How to Maximize the Impact of Video Content with Retargeting

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

Building Optimised Post-Click Experiences

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Ad Extensions as a Lever for Powerful Text Ads

Why You Should (Not) be Using Automated Bidding Strategies

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Data Driven Advertising

YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...

The Power of Offline Data, Online

How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...

Transforming Multichannel Marketing into Omni-Channel

Boost Your Brand and Bottom Line with Instagram Ads

How to Supercharge Your Audience Performance with Google Analytics

Leveraging Geography for PPC

Dernier

A Call to Action for Generative AI in 2024Results

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55

Histor y of HAM Radio presentation slidevu2urc

Slack Application Development 101 Slidespraypatel2

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700

GenCyber Cyber Security Day PresentationMichael W. Hawkins

From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard

Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK

08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls

Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

Finology Group – Insurtech Innovation Award 2024The Digital Insurer

The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad

Salesforce Community Group Quito, Salesforce 101Paola De la Torre

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge

Dernier (20)

A Call to Action for Generative AI in 2024

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...

Histor y of HAM Radio presentation slide

Slack Application Development 101 Slides

🐬 The future of MySQL is Postgres 🐘

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...

GenCyber Cyber Security Day Presentation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Presentation on how to chat with PDF using ChatGPT code interpreter

Maximizing Board Effectiveness 2024 Webinar.pptx

Unblocking The Main Thread Solving ANRs and Frozen Frames

08448380779 Call Girls In Civil Lines Women Seeking Men

Handwritten Text Recognition for manuscripts and early printed texts

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

[2024]Digital Global Overview Report 2024 Meltwater.pdf

Finology Group – Insurtech Innovation Award 2024

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Salesforce Community Group Quito, Salesforce 101

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Search Engine Marketing A 40-minute primer on using search engines to grow your business.

1. Search Engine Marketing A 40-minute primer on using search engines to grow your business Get Your MBO / December 7, 2007

5. Where the SEO results appear Slide 5

7. Where the PPC results appear Slide 7

9. What search engines would see Slide 9

10. What users would see Slide 10

11.

12.

13. Toddlers aren’t interested in physics Slide 13

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24. Internal links Slide 24

25.

26.

27.

28. Good example Slide 28

29.

30.

31.

32.

33.

34. Thank you! Pat East [email_address] 812.330.3134 x106