The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

•

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Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.

Marketing

About Hanapin
Hanapin also produces PPC Hero and Hero Conf
The digital marketing experts
who create unique solutions to
empower you to be the hero
at your business.

Learner Outcomes
After this webinar, you will be able to:
●Build a converting chatbot
●Track Conversions and KPIs from your chatbot
●Implement tactics for PPC success with chatbots
●Lead users to better outcomes

Chatbots Shorten Sales Cycles
Days of Avg. Sales Cycle Pre-Drift
Days of Avg. Sales Cycle Post-Drift
53
29

The Fast & The Curious – Modern Buyer Needs
Speedy Access Immediate Response Low-Friction Personalized

Chatbots Meet Modern-Buying Demands
There’s a 10x decrease in your odds of making
contact with a lead after the first 5 minutes.

Facebook Messenger Website Twitter
Where To Use Chatbots

Hot-To-Bot: Example of a Great Chatbot in Action

Start The Conversation
Ask
questions that are a win/win for both you
and your site visitor. Think of these are
questions that provide value to your
business and value to the visitor.

Make It Personal
Acknowledge
-ABM or Target List - company name
call out using clearbit.
-Returning Trafﬁc - individual’s name
-Trafﬁc from other channels - based on
UTM parameters

Turn an MQL into an SQL
Qualify
Think of two or three questions that your
sales team always asks and have the bot ask
them instead.

●https://www.reallygoodchatbots.com - examples of chatbots
in action
●Drive Prospects Down The Funnel With Chatbots – webinar
●Facebook Messenger Marketing & Chatbots – PPC Hero
Article
●The Complete Guide To Chatbots – Sprout Social
Additional Resources

Thanks for joining our webinar!
Hanapin: marketing@hanapinmarketing.com

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

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The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

1. The Rise of Conversational Marketing: How to Leverage Chatbots for PPC With Dani Gonzales The Rise of Conversational Marketing: How to Leverage Chatbots for PPC

2. Presenters Dani Gonzales ● Senior Account Manager at Hanapin Marketing ● @DGonzoPPC

3. About Hanapin Hanapin also produces PPC Hero and Hero Conf The digital marketing experts who create unique solutions to empower you to be the hero at your business.

4. Learner Outcomes After this webinar, you will be able to: ●Build a converting chatbot ●Track Conversions and KPIs from your chatbot ●Implement tactics for PPC success with chatbots ●Lead users to better outcomes

5. Chatbots Are An Automation Strategy

6. Chatbots Shorten Sales Cycles Days of Avg. Sales Cycle Pre-Drift Days of Avg. Sales Cycle Post-Drift 53 29

8. The Fast & The Curious – Modern Buyer Needs Speedy Access Immediate Response Low-Friction Personalized

10. Chatbots Meet Modern-Buying Demands There’s a 10x decrease in your odds of making contact with a lead after the first 5 minutes.

11.

12. Facebook Messenger Website Twitter Where To Use Chatbots

13. How Chatbots Work

14. How Chatbots Work

15. How Chatbots Work

16. Chatbot Platform Reporting

17. Don’t BOTch It

18.

19. Hot-To-Bot: Example of a Great Chatbot in Action

20. Start The Conversation Ask questions that are a win/win for both you and your site visitor. Think of these are questions that provide value to your business and value to the visitor.

21. Make It Personal Acknowledge -ABM or Target List - company name call out using clearbit. -Returning Trafﬁc - individual’s name -Trafﬁc from other channels - based on UTM parameters

22. Turn an MQL into an SQL Qualify Think of two or three questions that your sales team always asks and have the bot ask them instead.

23. Suggest An Action – Have Back Up CTAs

24. Chatbots PPC

25. Chatbots and PPC

26. Chatbots & PPC – Conversion Tracking

27. Chatbots & PPC – Conversion Tracking

28. Tactics For PPC

29. Tactics For PPC

30. Tactics For PPC

31. Tactics For PPC

32. Conversational Marketing Major Players

33. Chatbots…. ● Meet Modern Buying Demands ● Nurture MQLs instantly ● Have better qualiﬁcations with more qualiﬁed prospects ● Creates a lasting impression of your brand ● White-glove experience for Target Accounts

34. Should we move to a lead-less society?

35. ●https://www.reallygoodchatbots.com - examples of chatbots in action ●Drive Prospects Down The Funnel With Chatbots – webinar ●Facebook Messenger Marketing & Chatbots – PPC Hero Article ●The Complete Guide To Chatbots – Sprout Social Additional Resources

36. Questions?

37. Thanks for joining our webinar! Hanapin: marketing@hanapinmarketing.com

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