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Social Media
 Marketing
Indonesia Bootcamp 2009




     August 2009
Get Socialize
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Think.Web
a Web Agency
Online Branding Strategy | Web Feature Concept |
Content Maintenance | Web Development |
Social Media Marketing
Ramya Prajna S
Co-Founder | Owner | Managing Director
Online Branding Specialist | Social Media Evangelist
Anantya
Co-Founder | Owner | Executive Director
Online Branding Specialist | Web Statistics Enthusiast
What is Social Media
What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
Social media supports the human need for
social interaction with technology,
transforming broadcast media monologues
(one to many) into social media dialogues
(many to many).
What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
Social media supports the human need for
social interaction with technology,
transforming broadcast media monologues
(one to many) into social media dialogues
(many to many).
(source: Wikipedia.com)
SOCIAL MEDIA
        MARKETING


                 Internet
                Marketing


Search Engine               Viral Marketing
  Marketing

                               Social Media
         Email Marketing        Marketing
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Social Media
 Marketing
Social Media
                Marketing
Also known as social
influence marketing is the
act of using social
influencers, social media
platforms, online
communities for
marketing, publication
relations and customer
service.
Social Media
                 Marketing
Also known as social
influence marketing is the
act of using social
influencers, social media
platforms, online
communities for
marketing, publication
relations and customer
service.

Common social media
marketing tools include
Twitter, blogs, LinkedIn,
Facebook, Flickr and
YouTube.
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
Facebook Marketing - Indonesia Bootcamp 2009 - Bali
facebook
marketing
The Fact
What is




Free-access social networking website that is operated
and privately owned by Facebook, Inc.
Founded by Mark Zuckerberg, in February 2004.
(wikipedia)
HOW MANY?
251.990.200 Global User
 (checkfacebook.com - August, 2009)
IF FACEBOOK A COUNTRY
 May 23, 2009 - Facebook Site Governance Vote
     to decide which documents should govern the Facebook site.
INDONESIA’S USER
7.659.900 User (checkfacebook.com - August, 2009)
Singapore population: 4.839.400 (estimate)
The Steps
Plan Your Move
                   5 Steps To Win the Game

                      Obser ve

                      Recruit Follower

DO YOUR HOMEWORK      Engage

                      Measure

                      Give More Benefit
Obser ve
   !"#$%&"'(%'")%$*$+%
Cari tahu soal ini:
   •! !"#$%$&'%($
   Set Goal
   •! )"*+,-,.%+$#%/&"#$%01,"+2"$
   Definisikan target
   •! 3/"%#"$2'+-04"/$4%5$
   Audience
   •! 6,(,7$4"1,%$8%+&$#"5%#$

   Belajar dari brand
   lain
Recruit
 Cari tahu soal ini
!"#$%&"'(%'")%$*$+%
•! !"#$%&$%&'()&*"+$##+$ ppl
     Tap in influential
•! ,-)".)$/011(&%.2$3))+%&4$
     Create community
     feeling
Engage
!"#$%&"'(%'")%$*$+%ini
Cari tahu soal
•! !"#$%&#'
    Updated
•! ()*&+',&$+-.'%-'/-0&'1$/2'
    Give reason to come
•! 3$*&'$'/-.*&,+$4-.'
   back

   Have a conversation
%'")%$*$+%
                         Measure
'(")*+$,-."/)0"1$
      Cari tahu soal ini
"$45&67#89$
             Set Marketing
             Objectives

             Get the Quality!
More Benefit
Cari tahu soal ini
!"#$%&"'(%'")%$*$+%
   Benefit apa yang
•! !"#"$%&'('&)'#*&
   dicari
   +,,#*,#-'#.&
    –! /,0&
    –! Gift
       12-#345"+*"6"#%&
    –! 7%8"9:&
      Acknowledgement

      Others
Would You Rather
!"#$%&'()*%    +,%&'()*%
The Channels
Facebook Page / Public Profile


 Facebook Pages allows local
 businesses, brands, musicians, and
 all types of organizations to
 create a presence on Facebook
 for free. Users can interact and
 affiliate as a fan of a business or
 organization in the same way they
 interact with other user profiles.
 Once a fan of a business on
 Facebook, users can share
 information about that business
 with their friends.
Facebook Groups
With the Groups application,
users can see groups their
friends have joined, as well as
navigate to their own groups,
and create new groups. Users
can always search and browse
for groups to join from this
page as well.
Events
The Events application is a great
resource to let friends know
about interesting things coming
up in the community and to
organize social gatherings. The
Events page contains all of the
important information about a
user’s Facebook events. From the
Events page users can create a
new event, check out relevant
upcoming events for them and
their friends, and view past
events.
Photos & Videos


 • Treat as showcase gallery
 • Put Photos & Videos that
   related

 • Tag them
 • Video Testimonial
Status & Wall


• Use publisher and wall to
  connect with user

• Update on promo, news
  and new info

• Create photo album,
  videos or notes on
  interesting subject
facebook
page or group
Groups                         Pages
•   For personal, community,   •   For Business, brands, artists
    regular event, etc.            etc.

•   Can push message (above    •   Have page insights (statistics)
    5000 member).
creating facebook
 page and group
Facebook Page / Public Profile
Facebook Groups
optimizing
facebook page and
      group
Profile Photo
Profile Photo
Profile Photo
  200px


          600px
Custom Tab




facebook.com/lalights   facebook.com/think.web
Custom Tab
choose and use
   facebook
  applications
YouTube Video Box
Poll
running activation
    program
Photo/Video Contest
Contest
Livesream
monitoring
 and stat
Numbers is the sexiest thing
Analytics Best Practice

!"#$%&'()*+,$#-$'   ./#0+,#1+-'
•! !"#$%"%&'()      !"#$%"%&'()!.%/#)
•! *'++#,&'()         )0#1(#)2#3"4,/)5.%3)2%6#"/)
                       )7('8)9':");%<4=%&'()
•! -,&'()
                    *'++#,&'()!.%/#)
                      )2'(43'")'(+>)>':")?43%+)7!@)
                       )A#=B#(3)9':")?4/43'")C#.%<4'")
                       )*%+,:+%3#)?4/43'")*'(<#"/4'()

                    -,&'()
                      )2%D#)*.%(=#/)E"%F:%++>)
                       )*'BB43)3')*'(&(:%+)@B$"'<#B#(3)
Know Your Metrics



!"#$"#%&"'(%
•! !"#$%&"'("%$'$)%
    –!   *+,%
    –!   -."#'%/0#.%
    –!   1.23%
    –!   .&4%
Type of Statistic




  Quantitative Monitoring
  Facebook Page
  Facebook Application
Type of Statistic
Type of Statistic
Type of Statistic




  Quality Engagement
  Monitoring
  Facebook Groups/event
  Facebook Profile
Stat That Mattered


  If FB Page
  Demographic
  Total Fans and Unsubscribe Fans
  Interaction
  Page View
  + Qualitative Engagement


  IF FB Application
  User Activity
  User Acceptance
  Quality of Apps
Spot Your Loyalist
advertising
placement at
  facebook
Know Social Ads



 Targeted Ad around the globe
 By Demography; Age, likeness, gender,
 country

 Based on CPM and CPC

 Fairly effective and cost efficient

 Easy tracking system
Why?



 Build Your Fan Page/Event Page/Group
     Connection Exclusion Targeting


 Engaging to Fan Base
     Connection Targeting


 Gives Extra Benefit
     Birthday Targeting


 Promote Brand
Key: Really Know Your Target



  Jawab Pertanyaan ini:
  Daerah apa yang ingin anda target

  Usia dan Gender

  Keyword
Really Know Your Target
Really Know Your Target
Thank You

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Facebook Marketing - Indonesia Bootcamp 2009 - Bali

  • 1. Social Media Marketing Indonesia Bootcamp 2009 August 2009
  • 4. Think.Web a Web Agency Online Branding Strategy | Web Feature Concept | Content Maintenance | Web Development | Social Media Marketing
  • 5. Ramya Prajna S Co-Founder | Owner | Managing Director Online Branding Specialist | Social Media Evangelist
  • 6. Anantya Co-Founder | Owner | Executive Director Online Branding Specialist | Web Statistics Enthusiast
  • 8. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
  • 9. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
  • 10. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). (source: Wikipedia.com)
  • 11. SOCIAL MEDIA MARKETING Internet Marketing Search Engine Viral Marketing Marketing Social Media Email Marketing Marketing
  • 16. Social Media Marketing Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.
  • 17. Social Media Marketing Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
  • 37. What is Free-access social networking website that is operated and privately owned by Facebook, Inc. Founded by Mark Zuckerberg, in February 2004. (wikipedia)
  • 38. HOW MANY? 251.990.200 Global User (checkfacebook.com - August, 2009)
  • 39. IF FACEBOOK A COUNTRY May 23, 2009 - Facebook Site Governance Vote to decide which documents should govern the Facebook site.
  • 40. INDONESIA’S USER 7.659.900 User (checkfacebook.com - August, 2009) Singapore population: 4.839.400 (estimate)
  • 42. Plan Your Move 5 Steps To Win the Game Obser ve Recruit Follower DO YOUR HOMEWORK Engage Measure Give More Benefit
  • 43. Obser ve !"#$%&"'(%'")%$*$+% Cari tahu soal ini: •! !"#$%$&'%($ Set Goal •! )"*+,-,.%+$#%/&"#$%01,"+2"$ Definisikan target •! 3/"%#"$2'+-04"/$4%5$ Audience •! 6,(,7$4"1,%$8%+&$#"5%#$ Belajar dari brand lain
  • 44. Recruit Cari tahu soal ini !"#$%&"'(%'")%$*$+% •! !"#$%&$%&'()&*"+$##+$ ppl Tap in influential •! ,-)".)$/011(&%.2$3))+%&4$ Create community feeling
  • 45. Engage !"#$%&"'(%'")%$*$+%ini Cari tahu soal •! !"#$%&#' Updated •! ()*&+',&$+-.'%-'/-0&'1$/2' Give reason to come •! 3$*&'$'/-.*&,+$4-.' back Have a conversation
  • 46. %'")%$*$+% Measure '(")*+$,-."/)0"1$ Cari tahu soal ini "$45&67#89$ Set Marketing Objectives Get the Quality!
  • 47. More Benefit Cari tahu soal ini !"#$%&"'(%'")%$*$+% Benefit apa yang •! !"#"$%&'('&)'#*& dicari +,,#*,#-'#.& –! /,0& –! Gift 12-#345"+*"6"#%& –! 7%8"9:& Acknowledgement Others
  • 50. Facebook Page / Public Profile Facebook Pages allows local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a fan of a business or organization in the same way they interact with other user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.
  • 51. Facebook Groups With the Groups application, users can see groups their friends have joined, as well as navigate to their own groups, and create new groups. Users can always search and browse for groups to join from this page as well.
  • 52. Events The Events application is a great resource to let friends know about interesting things coming up in the community and to organize social gatherings. The Events page contains all of the important information about a user’s Facebook events. From the Events page users can create a new event, check out relevant upcoming events for them and their friends, and view past events.
  • 53. Photos & Videos • Treat as showcase gallery • Put Photos & Videos that related • Tag them • Video Testimonial
  • 54. Status & Wall • Use publisher and wall to connect with user • Update on promo, news and new info • Create photo album, videos or notes on interesting subject
  • 56. Groups Pages • For personal, community, • For Business, brands, artists regular event, etc. etc. • Can push message (above • Have page insights (statistics) 5000 member).
  • 58. Facebook Page / Public Profile
  • 63. Profile Photo 200px 600px
  • 64. Custom Tab facebook.com/lalights facebook.com/think.web
  • 66. choose and use facebook applications
  • 68. Poll
  • 74. Numbers is the sexiest thing
  • 75. Analytics Best Practice !"#$%&'()*+,$#-$' ./#0+,#1+-' •! !"#$%"%&'() !"#$%"%&'()!.%/#) •! *'++#,&'() )0#1(#)2#3"4,/)5.%3)2%6#"/) )7('8)9':");%<4=%&'() •! -,&'() *'++#,&'()!.%/#) )2'(43'")'(+>)>':")?43%+)7!@) )A#=B#(3)9':")?4/43'")C#.%<4'") )*%+,:+%3#)?4/43'")*'(<#"/4'() -,&'() )2%D#)*.%(=#/)E"%F:%++>) )*'BB43)3')*'(&(:%+)@B$"'<#B#(3)
  • 76. Know Your Metrics !"#$"#%&"'(% •! !"#$%&"'("%$'$)% –! *+,% –! -."#'%/0#.% –! 1.23% –! .&4%
  • 77. Type of Statistic Quantitative Monitoring Facebook Page Facebook Application
  • 80. Type of Statistic Quality Engagement Monitoring Facebook Groups/event Facebook Profile
  • 81. Stat That Mattered If FB Page Demographic Total Fans and Unsubscribe Fans Interaction Page View + Qualitative Engagement IF FB Application User Activity User Acceptance Quality of Apps
  • 84. Know Social Ads Targeted Ad around the globe By Demography; Age, likeness, gender, country Based on CPM and CPC Fairly effective and cost efficient Easy tracking system
  • 85. Why? Build Your Fan Page/Event Page/Group Connection Exclusion Targeting Engaging to Fan Base Connection Targeting Gives Extra Benefit Birthday Targeting Promote Brand
  • 86. Key: Really Know Your Target Jawab Pertanyaan ini: Daerah apa yang ingin anda target Usia dan Gender Keyword