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INSPIRINGSOCIALMEDIA
CASESTUDIES40
YEAR-ON-YEAR-GROWTH
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIV...
GLOBAL DIGITAL STATISTICS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE
MEDIA USERS
UNIQUE MOBILE
USERS
ACTIVE MOBILE
SOCI...
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT
30-DAY REPORT...
70%
50%
45%
26%
25%
21%
20%
12%
PEOPLE WHO ARE ON SOCIAL MEDIA
3.8 million
2.7 million
2.4 million
1.38 million
1.35 milli...
HOW HAS SOCIAL MEDIA
IMPACTED SINGAPOREANS?
A nation rallies together
A nation rallies together on social media
#LeeKuanYew
#NoYewNoUs #RememberingLKY
#ThankYouLKY
Local Brands use sombre logos on social media to
show respect to the late Mr Lee Kuan Yew
Global Brands soon follow suit to pay tribute
LOCAL POLITICS – General elections, 11 sept 2015
Singapore general election reveals growing
importance of social media
Social media soaked up the activities
around the election 24/7
Breaking down the age-old divide between sovereignty
and the community
DIGITAL
MOST BRANDS ARE STUCK IN THE BEATLES ERA
ITS TIME TO EVOLVE TO THE
KIM KARDASHIAN ERA
70%OF MARKETERS PLAN TO INCREASE
THEIR BUDGETS IN SOCIAL MEDIA
MARKETING IN 2016
The Internet has
democratized
information flow
Consumers have the
power & choice to
communicate,
discuss, share,
transact ...
KEY TAKEAWAYS
1.Mostly anyone who is online is social
2.90% of those on social media use mobile phones to access the platf...
SOCIAL MEDIA MARKETING FOR
A W A R E N E S S
Brand awareness is the extent to
which a brand is recognized by
potential customers, and is correctly
associated with a pa...
Measuring brand awareness –
Traditional media
GROSS RATING POINTS (GRP) = REACH X FREQUENCY
Reach : Number of people who s...
Brand Awareness for Facebook can be tracked by Number of Fans and Reach of the page/posts
Measuring brand awareness –
Face...
Measuring brand awareness–
Facebook
LEGO’s ‘Fill The Gap’ campaign proved that design &
architecture need not be left to the professionals only
Uber shows us how to successfully capitalize on a global
movie blockbuster #GameOfThrones #RideOfThrones
Red Bull – 44 million fans. Increased it’s brand awareness over
the years with many high powered partnerships
McDonalds – 59 million fans. The largest restaurant chain with
34,480 outlets and a global footprint in 119 countries.
Starbucks– 323,342 fans in Singapore plays up its dynamic,
fun appeal to target it’s younger demographics by teaming up
wi...
Skin Inc. – A local beauty retailer started its roots here 8 years
ago and is now a global brand in more than 20 cities!
Love Bonito – Starting out as a 2nd-hand home business of a
student is now a global brand thanks to social media!
In summary, for effective brand awareness,
1. DEVELOP YOUR UNIQUE BRAND VOICE
2. HAVE A STRATEGY
3. THINK OUT OF THE BOX. ...
SOCIAL MEDIA MARKETING FOR
E N G A G E M E N T
Brand Engagement is the process
of forming an emotional or
rational attachment between a
person and a brand.
credits: wiki...
Measuring engagement-
Traditional media
Brands can tell if consumers have been engaged when they :-
• Actively participate...
Measuring engagement-
Facebook
Enhance your brand recall & engagement
through partnership with popular digital games!
Air Asia ran a Facebook contest to increase awareness of
its new Sydney-KL route and to introduce its new fleet of
Airbus ...
Ford Motors loaned their ‘New’ Fiesta models to members
of the public in exchange for providing honest feedback
about the ...
TACO BELL and OLD SPICE have an online friendly banter.
Guess who won?
Local brands
Ben & Jerry’s‘Free Cone Day’is a perfect example that fans love it when
you appreciate them.Plus who doesn’t ...
Real time marketing– Salvation army acts quickly on
trending news on the web to broadcast a clever message
for their brand
Real time marketing
A 123-year-old company has allowed its
customers to personalize its brand!
NUS School of Computing ran a ‘Hacking Challenge’ which
saw it’s students engage 30% more with the page as they
tried to p...
The Coffee Bean & Tea Leaf engaged with their fans
with fresh new creative ways such as using emojis
and even their mascot...
In summary, for effective brand engagement
GET CREATIVE
PLAY WITH YOUR CUSTOMERS
TRY SOMETHING NEW
KEEP UP WITH NEW TRENDS
SELLING VIA
SOCIAL MEDIA
Selling is the process of offering
to exchange an item of value for
a different item.
credits: wikipedia
Starbucks is rolling out ‘Coffee Delivery’ via its mobile
app very soon and we couldn’t be more pleased.
Facebook’s new analytics product will help retailers &
brands analyze the real sales impact of their ads.
Amazon has changed the personalization game
at scale through digital!
The interface of Glimpse’s eCommerce
store dynamically
changes based on the “social media” profile of the visitor
Personalization can happen both online & offline
through merchandise
Domino Pizza’s ‘Tweet to Order’ Campaign on saw a 30%
increase in sales in just 1 week!Cowabunga we say!
Brewerkz – Everyone loves freebies. But Brewerkz
understands that is no price tag for building brand loyalty
Local Brands
In summary, for effective Selling
MAKE IT PERSONAL
INVOLVE YOUR FANS IN YOUR PROMOTIONS
DON’T SELL. MAKE THEM WANT TO ‘BUY...
CUSTOMER SERVICE VIA
SOCIAL MEDIA
Customer Service is the provision of
service before, during and after a
purchase.
credits: wikipedia
Measuring Customer Service:
Traditional Media
Brands are rated on their customer service through :-
• Feedback and reviews...
Measuring Customer Service –
Facebook
Every brand will make a mistake. The
trick is knowing how to recover from
your mistake.
credits: wikipedia
Domino’s Pizza, when accused of mishandling pizzas, took strict
action to apologize to customers & launched a campaign
on ...
Dell opened up a social media command centre and
trained over 25,000 employees in ‘social listening’
Best Buy has 4 dedicated channels to attend to
specific queries. Now that’s dedication!
Sogurt’s impressive communication with it’s customers
is something all brands should endeavour towards
BreadTalk remedied its mistake by acting on it quickly
the very next day! Serving up cakes and buns to tired
bystanders in...
Customer finds the words ‘Pink Fat Lady’ on her Pizza
Hut receipt and causes an online buzz.
KOI fires employee when a customer posts his negative
experience on social media which goes viral
In a Survey conducted by American Express on
Social Customer Service, data revealed:
People are likely to tell 27 people a...
In summary, for effective customer service
Listen. Care. Connect.
Respond quickly
Treat your customers as your brand stewa...
Author: Rachael Shana Jacob | @RachelShana
Get in touch with our social media consultants!
hello@happymarketer.com | @hmma...
The interface of Glimpse’s eCommerce
store
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